Netflix plans to give users in India access to its service at no charge for a weekend as part of a test to expand its reach in the country, a company executive said Tuesday.
The American streaming giant, which reported slow users growth for the quarter that ended in September, recently stopped offering a first-month complimentary access to new users in the U.S. But the company plans to keep experimenting with new ways to lure potential customers, said Greg Peters, COO and Chief Product Officer at Netflix on the company’s earnings call.
One of those new ways is testing giving away access to Netflix at no charge to customers for a weekend in different markets, he said. The company has picked India as the first market and “will see how that goes,” he said.
“We think that giving away everyone in a country access to Netflix for free for a weekend could be a great way to expose a bunch of new people to the amazing stories that we have, the service and how it works … and hopefully get a bunch of those folks to sign up,” he said.
More to follow…