Lusaka, Dec 30, 2020 (Issuewire.com) - Underpayment to musicians has been a burning issue across Africa. Regardless of the pandemic or online and offline platforms of distribution, African musicians continue to face severe deprivation on both the credit and the payment front which disables them to earn the recognition that they truly deserve. But not anymore! Joe Sanchez a music curator from America has come up with an answer to this unsolved mystery for African artists, a multifaceted platform to give African music creators the right compensation and the right credit for their work named 'VesselVibes'.
In the middle of the coronavirus pandemic when artists are losing their revenues, music amphitheaters are shutting down and the performing arts industry is facing an existential crisis Vessel Vibes comes to the rescue of this dying industry in Africa. Realizing the true potential of the African music maestros and providing them with a platform to exhibit their talent, VesselVibes aims to revolutionize the African music industry.
"Finding a business opportunity to empower artists in the middle of a global pandemic is challenging. Because one cannot physically visit the place and establish a network of artists along with strong distribution channels. But, if you are familiar with how the internet works you can convert these hurdles into a favorable opportunity. The way people consume music has changed drastically. People no more can go out to enjoy a music performance or participate in a music event due to the norms of social distancing. Then why not take the music to their living room and to their phones through multiple platforms of distribution." said Joe Sanchez the chief executive officer at VesselVibes.
Regional music performers during the pandemic have been facing a huge financial crunch, especially in Africa where there are higher economic challenges. They do not know how to capitalize on their creation. With reducing live audience strength, the central question for an average African music artist still remains how can he get more people to listen to his music to earn cash and credit? In a continent where 60% of people are below 25, Vessel Vibes has found a huge consumer and creator base of 1.25 billion young individuals.
A welcoming community for independent artists of Africa, VesselVibes aims to provide a full-service digital platform to all African music artists streaming round the clock 24*7. Artists who contribute shall have the chance to display their content on Live Tv, internet streaming devices, and audio streaming on all devices. Additionally, Vessel Vibes will launch a magazine that can keep the viewers connected with the latest information about their favorite artists. Along with this, the artist has also got something for the audience like free music and artist merchandise. Users also hold an opportunity to earn when they listen and share musical content with their friends.
Finally, to provide platform, name, fame and financial incentive to independent music artists across Africa Vessel Vibes goes live on January 21st, 2021. To know more about Vessel Vibes stay tuned!
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