January 19, 2021 – Because numbers don’t lie, whenever they spike chances are something real is happening. The amazing sales figures recently scored by the clients of innovative Italian communication agency Deep Marketing seem to reveal a strategy which is working because it is perfectly consistent with the current times.
Deep Marketing is a virtual agency made up of senior freelance remote working professionals who gather in different formations around founder Francesco Galvani according to the specific project goals. Their work is not based on their own personal opinions, but rather on a groundbreaking signature marketing method based on scientific literature.
By leveraging the studies on the unconscious mind, over the last couple of years Deep Marketing supported their clients in reaching astounding revenue and market leadership goals. One client in particular, an e-commerce specializing in premium quality spices, recently scored a return of advertising investment (ROAS) via Google ads targeted to new costumers of 50:1, something literally unprecedented.
The Deep Marketing method overcomes the current brand building and strategic sales theories, turning instead to subconscious buying triggers and combining cognitive psychology with prospect Theory, social psychology, and Jung’s archetype psychology.
The agency’s manifesto is contained in the book Digital Deep Marketing, released in 2017 by the well-established Italian marketing and business publisher Lindau, which first brought the work of Al Ries to Italy.
Francesco Galvani, founder of the agency, is currently Quora’s top author in Italy. He wrote Deep Marketing, the book and later founded the agency. Francesco has been working as a marketer for 15 years at top international companies such as RayBan and Luxottica Group, and he has won several communication awards for his work. Throughout these experiences, he had the opportunity to meet and work with the professionals who are currently part of the Deep Marketing team.