Too Lost Joins Merlin to Secure Best Deal Terms From Spotify, Tencent, TikTok, and More

Too Lost, a New York based digital music distribution company, has joined the independent licensing agency Merlin

NEW YORK - January 22, 2021 - (

Too Lost, a subscription-based music distribution company that provides digital music aggregation for artists to 250+ music retailers and streaming services, has announced a partnership with Merlin, a member-led, music-focused organization providing digital music licensing for the leading independents across the globe.

Too Lost recently launched their web application that provides thousands of independent artists and labels with access to high quality music distribution at an affordable price. On a mission to provide an extensive suite of tools and benefits to independents looking to own their music and future, Too Lost sought out the partnership with Merlin, which is known for securing premium deals and competitive rates with digital music providers like Spotify, Tencent and TikTok.

"We want independent artists everywhere to be able to cut through the noise and pursue their musical passions while not compromising their rights and ownership," said Gregory Hirschhorn, CEO of Too Lost. "We are excited to partner with Merlin, the global leader in independent music licensing, to offer our artists and labels the best terms and opportunities from the major streaming services."

About Too Lost: 

Too Lost is a subscription-based music distribution company, providing digital music aggregation to 250+ music retailers and streaming services for independent artist and labels. Too Lost's web application offers a suite of music services including catalog management, publishing administration, comprehensive royalty reporting, data analytics, cover song licensing and more. 

To learn more about Too Lost, visit

About Merlin:

Merlin provides independents the means to own their future. Merlin is a member led, music focused organization providing digital music licensing for the leading independents across the globe. Members benefit from Merlin's premium deals, but work directly with key digital partners. Our membership consists of independent labels, distributors, and other rights-holders, representing tens of thousands of labels and hundreds of thousands of artists from every country in the world. Merlin works collaboratively with our digital partners, delivers value back to those digital partners, and seeks to drive other incremental benefits to our members. Merlin's approach has enabled our membership to grow to represent 15% of the global market share. Merlin's membership includes independents such as Amuse, Armada Music, AVL Group (including CD Baby, DashGo and FUGA), AWAL, Beggars Group, Cinq Music Group, Dim Mak, DistroKid, Domino, Entertainment One, Epitaph Records, Foundation Media, Kontor New Media, Mad Decent, Monstercat, Mushroom Music, Ninja Tune, [PIAS], Pony Canyon, Secret City, Secretly, Symphonic Distribution, Sub Pop, Ultra Records, Vydia, and hundreds more. Merlin now has deals with over 30 digital services, including Alibaba, Apple, AWA, Boomplay, Deezer, Facebook/Instagram, JioSaavn, KKBox, NetEase, Pandora, Snap, SoundCloud, Spotify, Tencent, TikTok, Triller, Yandex, and YouTube Music, and is in conversations with dozens more. 

Merlin has offices in London, New York, and Tokyo. 

Find out more at

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Original Source: Too Lost Joins Merlin to Secure Best Deal Terms From Spotify, Tencent, TikTok, and More
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