Triton Digital®, the global technology and services leader to the digital audio and podcast industry, and All Things Comedy (ATC), a digital media co-operative and content creation studio, announced today that ATC has selected Triton’s Omny Studio podcast platform and Podcast Metrics measurement service to power the creation, management, and distribution of their content as well as the measurement of their listening audience.
Through this partnership, ATC will utilize the enterprise-level tools within Omny Studio to create, publish, and promote their growing portfolio of comedy podcasts to audiences across a wide range of devices and platforms, including smart speakers, social media networks, and smart phones. Additionally, ATC will use Triton’s Podcast Metrics service to measure their listening audience and will also participate in Triton’s Podcast Reports moving forward.
“ATC is committed to creating a variety of content and unique opportunities. Aligning with the best tools is critical to our success,” said Russell Weissman, VP of Marketing & Audience Strategy at All Things Comedy. “Triton Digital’s Omny Studio platform and Podcast Metrics service are relied upon and trusted by the top publishers in the industry. We look forward to working with the Triton team in leveraging their powerful technology to support our acceleration in addition to increasing our distribution partnerships and revenue.”
“We are pleased to provide All Things Comedy with the tools and data they need to continue to create and distribute content that makes people laugh,” said John Rosso, President of Market Development at Triton Digital. “We are confident that the data and insights from our Podcast Metrics platform will enable them to analyze and optimize their distribution efforts while furthering their visibility with advertisers.”
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 50 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.
About All Things Comedy
Founded by Bill Burr and Al Madrigal, All Things Comedy (ATC) is owned and operated by comedians, giving each comedian not only the opportunity to create the content they think is funny but to take ownership in the company that distributes it. Today, ATC is the leading comedy podcast network featuring shows hosted by some of the best comedians in the business. After experiencing rapid growth over the past five years, ATC has had success in creating digital series, as well as a development slate for television, original podcasts, and feature distribution.
ATC is producing the upcoming documentary film on the legendary comedian, Patrice O’Neal, in collaboration with Comedy Central. In 2020, ATC premiered several podcasts including The Bill Bert Podcast, featuring Bill Burr and Bert Kreischer; Gettin Better with Ron Funches; Breaking Bread with Tom Papa; Laughing with Myself with Melissa Villaseñor; and Nateland with Nate Bargatze. Recently ATC-produced stand-up specials include the Netflix specials Bill Burr: Paper Tiger, Whitney Cummings: Can I Touch It?, and Ronnie Chieng: Asian Comedian Destroys America. ATC produced the Comedy Central series, Bill Burr Presents: The Ringers, and three one-hour stand-up specials for the network.
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