CEOs and marketers want to cut through the noise. Since customers are bombarded every day by different ads and promoted content, it can be challenging for a brand to cut through it. However, according to a marketing leader EyCrowd, User-Generated Content is one key strategy to help brands re-engage their audience without driving their eyes to glaze over.
The days of one-way communication between brands and their audience are gone. EyCrowd, today's users are linked and empowered like never before, and their social media conversations fuel companies' strategic decisions.
"The way brands choose to connect with their consumers is the difference between a devoted customer and a lost chance to get them," says Bradley Cowdrey, a co-founder and Chief Executive Officer of EyCrowd. Since user-generated content isn't purely promotional content, audiences find it extra genuine.
User-Generated Content (UGC) is used by successful brands to produce innovative and memorable campaigns that resonate with their consumers, according to Mr. Cowdrey, a serial entrepreneur and technologist with deep experience and skill in scaling up sales processes for fast-growing technology businesses.
UGC is at the front and center of EyCrowd, the first smart crowd-based marketing app and platform that facilitates the peer-to-peer promotion, branding, influencing, and unique experiences on behalf of businesses everywhere.
"We believe in meaningful marketing that builds relationships. We believe that marketing is about more than promoting products, but is also a vehicle for positive influence on people and society. Brands belong to customers, so it's time for brands to invest in and reward customers," explains Mr. Cowdrey.
With EyCrowd, users can now scroll through nearby events –– both in-person and online –– sponsored by brands that share their values whenever they want, with a simple swipe of their finger. They can support the brands by attending the events they choose. In addition, they can also meet amazing people with similar interests and have fun while they're there –– all while earning some extra cash.
As the world's first crowd-based and promotional experience app, EyCrowd offers 100 percent authentic experiences with zero cringes, no-nonsense, and no fakes.
Through EyCrowd, brands can easily support their most cherished customers while welcoming new ones and creating a strong, loyal customer base. Simultaneously, customers can easily support their favorite brands and also discover others that are most in line with their interests and values while being rewarded for their support.
EyCrowd remains on track with its mission to give brands a way to simplify grassroots marketing efforts and humanize the way they connect with their customers. In the end, these genuine and memorable experiences result in a real impact on both brands and their customers. Followers may visit https://eycrowd.com/ to learn more.
Media Contact
Company Name: EyCrowd
Contact Person: Bradley Cowdrey
Email: Send Email
Country: United States
Website: https://eycrowd.com/
