Voices, an online platform that connects freelance voice actors to clients, has launched a new report about projected trends in the voiceover industry in 2023.
London,Canada - January 6, 2023 /PressCable/ —
The latest report includes information about the increase in content creation and the type of content that will likely be in demand. It is intended to inform business owners about which types of voiceover media will be worth investing in during the coming months and offers suggestions as to how brands can take advantage of the projected content boom.
For more information, please visit: https://www.voices.com/company/press/reports/2023-annual-trends-report
Due to the restrictions of the recent pandemic and the spike in remote work, audio-only media has become entrenched in today’s society. Audio does not require the same attentiveness as video, and the ease of accessibility, as well as the prevalence of mobile devices, have allowed many people to incorporate these types of media into their daily lives.
Existing studies have also shown that 82.4% of people spend more than seven hours a week listening to podcasts. Of these people, 81% of listeners took action after hearing an ad during a podcast and either did more research into the brand or searched for it on social media.
Voices suggests that the trend towards audio-only media will continue to gain momentum throughout 2023. This is due to a shift in content consumption by the general populace: podcasts and audio-only series are no longer niche pieces of media, and the use of digital audio services is skyrocketing. This provides brands with more opportunities for audio-only advertisements to reach a wider audience.
The report also found that content production is expected to spike in the new year. The author states that, although video will still be the most popular form of media to consume, brands should consider investing in audio-first content and advertisements, noting e-commerce and influencer marketing as significant sources of brand promotion.
With the projected influx of new content, Voices’ report emphasizes the importance of audio quality. Poor sound quality can reduce the perceived credibility of audio-only media. By hiring professional voice actors, businesses will be able to create memorable content that helps them remain above the competition.
Voices has been connecting voice actors with brands since 2005. With the release of their newest report, the company continues to provide voiceover resources for both businesses and voice actors alike.
Interested parties can read more by visiting https://www.voices.com/company/press/reports/2023-annual-trends-report
Contact Info:
Name: Tara Parachuk
Email: Send Email
Organization: Voices
Address: 100 Dundas St Suite 700, London, Ontario N6A 5B6, Canada
Website: https://www.voices.com/
Source: PressCable
Release ID: 89087741
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