Microsoft is reportedly developing its own artificial intelligence chip.
The chip is code-named "Athena," The Information reported, citing two people familiar with the matter. Athena is the goddess of wisdom in Greek mythology.
Athena will power the technology between AI chatbots like the OpenAI phenomenon ChatGPT.
Microsoft has been working on the chip since 2019, the report said.
TWO-THIRDS OF US JOB COULD BE EXPOSED TO AI-DRIVEN AUTOMATION: GOLDMAN SACHS
The Information said that the chip is being tested by a small group of both Microsoft and OpenAI employees.
The Athena chips will be used for training large-language models and supporting interference.
The tech giant is hoping that the chip will perform better than what it currently purchases from other vendors.
Some other big tech companies like Amazon and Google also make their own in-house artificial intelligence chips, aiming to cut down on costs.
Chip designer Nvidia Corp. dominates the market for such chips.
GET FOX BUSINESS ON THE GO BY CLICKING HERE
The report said that the rollout is being accelerated by Microsoft after the success of ChatGPT.
Microsoft released its own AI search engine Bing AI earlier this year.
Microsoft declined to comment on the matter.
In research, Nvidia showed that AI could be used to improve chip design, finding better ways to place big groups of transistors.
CLICK HERE TO READ MORE ON FOX BUSINESS
Samsung anticipates that demand for advanced chips will soar with the adoption of 5G wireless networks, artificial intelligence and self-driving cars.
Furthermore, a Chinese scientist wrote in an official journal in February that chips are the center of a "technology war."
President Xi Jinping accused Washington in March of trying to block China’s development with a campaign of "containment and suppression." He called on the public to "dare to fight."
Reuters and The Associated Press contributed to this report.