Fisher® Re-launches Fisher Chef’s Naturals; Recipe-Ready Baking Nuts in New Earth-Friendly Sustainable Packaging

American consumers concerned with the environment will now find Fisher® Chef's Naturals Baking Nuts in Earth-Friendly packaging. The packaging can be called Earth-Friendly because a portion of the packaging is made using plant-based renewable resources, not oil. Plant-based renewable resources can include corn, cellulose and wood pulp.

Fisher recognizes the importance of doing its’ part in helping the environment, as American businesses of all sorts have come to grips with the potentially serious consequences of using non-renewable resources. Plus, the new Fisher packaging does not affect the quality, freshness or shelf life of the products.

And that is just the start. Efforts at John B. Sanfilippo & Son, owner of the Fisher brand, are underway to reduce energy usage and to continue to research packaging materials and processing methods to reduce emissions and waste.

There is little doubt that consumers are getting the message, as more than half are now familiar with the term “sustainability,” which is beginning to influence the brands they buy and the perception they have of businesses in general.

Still, each consumer “appears to have his or her own take on what sustainability actually means,” according to a report at foodnutritionscience.com. “As consumers move from the periphery to the core, we see that their sustainability consciousness extends outward from the individual’s need to the wider environment around them,” says Alison Worthington, managing director for sustainability at The Hartman Group, a leading consumer research group. “Consumer attitudes toward sustainability tend to be more aspirational and behavior-based,” Worthington says, “and since they feel fairly powerless as individuals to make change happen, they have great expectations and hopes for companies to do the right thing.”