UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549


FORM 10-KSB


 [X]  ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
  

For the fiscal year ended December 31, 2004

 [   ]  TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
  

For the transition period from _______________________ to _____________

Commission file number 333-86518

 

Karma Media, Inc.

(Name of small business issuer in its charter)

 

Nevada

 

75-3025152

(State or jurisdiction of incorporation or organization)

 

(I.R.S. Employer Identification No.)

   

13101 Washington Blvd., 2nd Floor, Los Angeles, CA 

 

90066

(Address of principal executive offices)

 

(Zip Code)

 

Issuer's telephone number: (310) 432-6372

 

Securities registered under Section 12(b) of the Exchange Act:

   

Title of each class

 

Name of each exchange on which registered

   
   

Securities registered under Section 12(g) of the Exchange Act:

 

Common stock, $.001 par value, 25,000,000 shares authorized

o

16,600,000 shares issued and outstanding as of December 31, 2004

 


Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. [X] Yes   [   ] No


Check if disclosure of delinquent filers in response to Item 405 of Regulation S-B is not contained in this form, and no disclosure will be contained, to the best of registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-KSB or any amendment to this Form 10-KSB. [   ]


State issuer's revenues for its most recent fiscal year: $397,902 for the year ended December 31, 2003.


State the aggregate market value of the voting and non-voting common equity held by non-affiliates computed by reference to the price at which the common equity was sold: $2,006,900 as of April 6, 2004.










TABLE OF CONTENTS


PAGE

PART I

2

  Item 1. Description of Business.

2

  Item 2. Description of Property.

6

  Item 3. Legal Proceedings.

6

  Item 4. Submission of Matters to a Vote of Security Holders.

7

PART II

8

  Item 5. Market for Common Equity and Related Stockholder Matters.

8

  Item 6. Management's Discussion and Analysis or Plan of Operation.

11

  Item 7. Financial Statements.

14

  Item 8. Changes In and Disagreements With Accountants on Accounting and Financial Disclosure

26

  Item 8a. Controls and Procedures

26

PART III

27

  Item 9. Directors, Executive Officers, Promoters and Control Persons

27

  Item 10. Executive Compensation.

28

  Item 11. Security Ownership of Certain Beneficial Owners and Management.

29

  Item 12. Certain Relationships and Related Transactions.

29

  Item 13. Exhibits and Reports on Form 8-K.

30

  Item 14. Controls and Procedures.

31

SIGNATURES

32












 



PART I

Item 1. Description of Business.

A.    Business Development and Summary

Karma Media, Inc. ("Karma Media" or the "Company") was incorporated in the State of Nevada on April 21, 1999 as "Le Gourmet Co., Inc."  Until March 2003, Karma Media was implementing a plan to market a variety of cookbooks in numerous categories and specialty gourmet kitchen products to retail consumers via the Internet.   As Le Gourmet Co., Inc., Karma Media had only limited start-up operations and generated negligible revenues.  In March-April 2003, Karma Media implemented a management restructuring and a name change to ‘Estelle Reyna, Inc.' Karma Media refocused its business plan and repositioned itself as a multimedia marketing company.  In September 2003, the Company implemented another name change to its current name, Karma Media, Inc.  The purpose behind that name change was to emphasize the Company's focus on Internet marketing campaigns to socially responsible merchants and the promotion of products and services over the web to consumers who support the advancement of non-profit and charitable causes.

The Company is continuously pursuing agreements with broadcasters and other strategic partners worldwide. Karma Media is also further strengthening its position as a cause-related marketer by systematically including a series of public service announcements in all of its productions, whether for radio or television.  With the ongoing signature of new television and radio broadcast agreements, Karma Media has extended its reach well beyond the Internet and is in a unique position to promote public service announcements and other non-profit messages to millions of households around the world in both the English and Spanish language.  Starting June 2004, the Company began airing messages from the Ad Council and disseminating messages about critical issues such as historic preservation, arts education, after school participation and obesity prevention.  Going forward, Karma Media intends to allocate at least 10% of its available commercial airtime to non-profit causes, with a clear goal of effecting positive social change in all markets where the Company has a presence.

Karma Media plans to expand its position as a cause-related media company.  The Company's cause-related marketing model involves consumers, businesses and charities in a concept where one contributes to the benefit of the other.

Karma Media's administrative office is located at 13101 Washington Blvd., 2nd Floor, Los Angeles, CA , 90066, telephone (310) 432-6372.

Karma Media's fiscal year end is December 31.

B.    Business of Issuer

(1)    Principal Products and Services and Principal Markets

Karma Media, Inc., www.karmamedia.com, is a multi-media company producing original content in multiple languages, primarily for television. The Company's flagship product is "Estelle's Paradise," www.estelle.tv, a half-hour weekly travel show that airs on over 600 television stations around the world. The Company's core value of social responsibility influences its content, productions and strategic relationships.





2







(2)    Distribution Methods of the Products or Services


Karma Media relies on a network of over 600 television broadcasters as well as the Internet as its primary marketing and distribution media.


The Company maintains two web properties, www.karmamedia.com and www.estelle.tv.

The first web site, www.karmamedia.com, reflects the Company's corporate mantra.  The site displays the Company's philosophy and commitment.  KarmaMedia.com serves the dual purpose of educating the consumer about the causes Karma Media supports and, above all, explains the Company's strategy of supporting charitable organizations via the systematic distribution of public service announcements.

The second web site, www.estelle.tv, describes and displays the Company's core product, a travelogue hosted by Company Chairperson, Estelle Reyna, called "Estelle's Paradise".

Karma Media leverages the popularity and numerous ongoing media appearances of its Chairman and spokesperson, Latin supermodel and Internet celebrity, Estelle Reyna.  Ms. Reyna has been dubbed as one of the most downloaded women on the Internet with an estimated fan base in excess of several million individuals.  The 30-minute travel show, "Estelle's Paradise" has arguably become the most widely distributed travel show on earth, with over 600 television broadcasters carrying the show in dozens of countries.  The show is produced in both English and Spanish.

(3)    Status of any announced new product or service

Karma Media has been adding dozens of new broadcasters every month to the distribution of "Estelle's Paradise" and its Spanish counterpart, "El Paraiso de Estelle".

The Company is focusing on adding a consistent stream of new broadcasters, both domestically and internationally and is constantly producing new episodes for the travelogue.

(4)    Industry background and competition

The competition for travel content and programming, both for broadcast and Internet delivery, is fierce.  While "Estelle's Paradise" has a significant following and is enjoying exponential growth in the number of broadcasters carrying the show, Karma Media's existing competitors, as well as potential new competitors, may have significantly greater financial, technical and marketing resources than Karma Media.  This may allow them to devote greater resources than Karma Media can to the development and promotion of new content.  These competitors may also engage in more extensive technology research and development and adopt more aggressive pricing policies for their content.  As a result, it is possible that Karma Media may have difficulty competing for new client broadcasters.

Many websites compete with Karma Media's sites for visitors, subscribers, advertisers and e-commerce partners and Karma Media expects this competition to increase in the future.  Karma Media believes that the primary competitive factors in its markets include brand recognition, the quality of content and products, technology, pricing, ease of use, sales and marketing efforts and user demographics.  Karma Media believes that it competes favorably with respect to each of these factors.





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(5)    Sources and availability of raw materials and the names of principal suppliers

Karma Media's promotional and marketing efforts depend substantially on media content derived from Ms. Reyna's work.  However, the Company is in the business of securing new distribution channels and driving exposure and transactions for third party merchants and clients.  As such, Karma Media does not rely or depend on any particular supplier.


(6)    Customers


The Company's client roster consists of hundreds of domestic and international broadcasters, all of which are listed on the Karma Media's web site, www.karmamedia.com.  Karma Media also does extensive work for charities and non-profit organizations such as A Special Wish Foundation, the United Nation's World Food Program or the National Wildlife Federation.  In addition, Karma Media drives transactions to over 300 merchant web sites.  While revenues attributable to some clients are larger, no client individually accounts for a significant percentage of the overall revenue stream.  At this time, Karma Media does not anticipate that its business will depend disproportionately on any particular client or a group of clients.


(7)    Intellectual Property

Karma Media does not have any patents, trademarks, licenses, franchises, concessions or royalty agreements.

 

(8)    Need for Government Approval

None.


(9)   Effect of existing or probable government regulations

Karma Media is subject to the same federal, state, and local laws as other companies conducting business on the Internet. Today there are relatively few laws specifically directed towards online services.  However, due to the increasing popularity and use of the Internet and online services, many laws relating to the Internet are being debated at the state and federal levels (both in the U.S. and abroad) and it is possible that laws and regulations will be adopted with respect to the Internet or online services.  These laws and regulations could cover issues such as user privacy, freedom of expression, pricing, fraud, content and quality of products and services, taxation, advertising, intellectual property rights and information security.

Applicability to the Internet of existing laws governing issues such as property ownership, copyrights and other intellectual property issues, taxation, libel, obscenity and personal privacy is uncertain.  The vast majority of these laws was adopted prior to the advent of the Internet and related technologies and, as a result, do not contemplate or address the unique issues of the Internet and related technologies.  Those laws that do reference the Internet, such as the Digital Millennium Copyright Act, are only beginning to be interpreted by the courts and their applicability and scope are, therefore, uncertain.

Several states have proposed legislation that would limit the uses of personal user information gathered online or require online services to establish privacy policies.  The Federal Trade Commission also has settled several proceedings regarding the manner, in which personal information is collected from users and provided to third parties.  Specific statutes intended to protect user privacy have been passed in many non-U.S. jurisdictions.  Changes to existing laws or the passage of new laws intended to address these issues could directly affect the way Karma Media does business or could create uncertainty on the Internet.  This could reduce demand for Karma Media's services, increase the cost of doing business as a result of litigation costs or increased service delivery costs, or otherwise harm Karma Media's business.  In addition, because Karma Media's services will be accessible worldwide, and Karma Media plans to facilitate sales of goods to users worldwide, foreign jurisdictions may claim that Karma Media is required to comply with their laws.  Laws regulating Internet companies outside of the U.S. may be less favorable then those in the U.S., giving greater rights to consumers, content owners and users.  Compliance may be more costly or may require Karma Media to change its business practices or restrict service offerings relative to those in the U.S.  Karma Media's failure to comply with foreign laws could subject Karma Media to penalties ranging from fines to bans on Karma Media's ability to offer its services.

 

(10)    Cost of Research and Development

Most of Karma Media's general and administrative expenses consist of the costs of management and development of new Internet/website applications.  During the year ended December 31, 2004, the general and administrative expenses were $1,185,997.

 

(11)    Costs and effects of compliance with environmental laws

None applicable.

 

(12)    Employees

Karma Media does not have any employees, but relies on the services of its officers and directors and a number of independent consultants to perform duties ranging from day to day management of operations to graphic design, programming, and bookkeeping.  The Company retains the services of about 8 to 12 consultants at all times, depending on the workload.

 

C.    Reports to Security Holders

(1)    Karma Media will furnish its shareholders with annual financial reports certified by Karma Media's independent accountants.

(2)    Karma Media is a reporting issuer with the Securities and Exchange Commission.  Karma Media will continue to file annual reports on Form 10-KSB, quarterly reports on Form 10-QSB, current reports on Form 8-K and amendments to these reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended as required to maintain the fully reporting status.

(3)    The public may read and copy any materials Karma Media files with the SEC at the SEC's Public Reference Room at 450 Fifth Street, N.W., Washington, D.C. 20549.  The public may obtain information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330.  The SEC also maintains an Internet site that contains reports, proxy and information statements, and other information regarding issuers that file electronically with the SEC.  The address of that site (http://www.sec.gov).

Item 2. Description of Property.

Karma Media does not have partial or complete ownership of any real estate property.

Item 3. Legal Proceedings.

Karma Media is not a party to any pending or contemplated legal proceeding, by a governmental or another authority.

Item 4. Submission of Matters to a Vote of Security Holders.

During the fourth quarter of the fiscal year 2004, no matter was submitted by this report or otherwise to a vote of security holders, through the solicitation of proxies or otherwise.




4






PART II

Item 5. Market for Common Equity and Related Stockholder Matters.

Market Information

The common stock of Karma Media is traded over-the-counter and quoted on the OTC Bulletin BoardÒ under the symbol "KRMA."  Public listing of the common stock commenced on January 29, 2003 under the symbol LGRM.  Prior to that time, there was no public market for Karma Media's common stock.  On March 24, 2003, the trading symbol changed to "ERYA," and on September 24, 2003 the trading symbol changed to "KRMA."

The following table sets forth the high and the low bid quotations for the common stock as reported on the OTC Electronic Bulletin Board® for the periods indicated.  Such information reflects inter-dealer prices, without retail mark-up, mark-down or commission, and may not necessarily represent actual transactions.


Low Bid

 

High Bid

       

Three months ended March 31, 2004

$

 0.60 

$

1.33 

Three months ended June 30, 2004

$

 0.40 

$

0.61

Three months ended September 30, 2004

$

 0.33 

$

 0.55

Three months ended December 31, 2004

$

 0.21 

$

 0.60

Holders

As of December 31, 2004, Karma Media had approximately 16,600,000 shares of $0.001 par value common stock issued and outstanding held by approximately ninety-seven  (97) shareholders of record.  Karma Media's Transfer Agent is Holladay Stock Transfer, Inc., 2939 North 67th Place, Scottsdale, AZ 85251, phone (480) 481-3940.

Dividends

Karma Media has never declared or paid any cash dividends on its common stock.  For the foreseeable future, Karma Media intends to retain any earnings to finance the development and expansion of its business, and it does not anticipate paying any cash dividends on its common stock.  Any future determination to pay dividends will be at the discretion of the Board of Directors and will be dependent upon then existing conditions, including Karma Media's financial condition and results of operations, capital requirements, contractual restrictions, business prospects, and other factors that the board of directors considers relevant.

Securities authorized for issuance under equity compensation plans

None.

Recent Sales of Unregistered Securities.

The following information covers all securities that Karma Media sold within the past three years without registering the securities under the Securities Act:

In February 2003, Karma Media issued 5,000,000 shares of common stock (retroactively restated to reflect the split that took effect in March 2003) to Dominique Einhorn and 5,000,000 shares of common stock (retroactively restated to reflect the split that took effect in March 2003) to Estelle Reyna.  The Company issued these shares as compensation to these two individuals for joining Karma Media in managerial capacities.  Karma Media valued that issuance of common stock at $0.01 per post-split share.  At the time of the issuance, Mr. Einhorn and Ms. Reyna were in possession of all available material information about Karma Media.  Also, Mr. Einhorn and Ms. Reyna had a degree of financial sophistication, which allowed them to make an independent assessment of the investment merits of Karma Media.  On the basis of these facts, Karma Media claims that the issuance of stock to Mr. Einhorn and Ms. Reyna was qualified for the exemption from registration contained in Section 4(2) of the Securities Act of 1933.

Also in February 2003, the Board of Directors of Karma Media unanimously approved a 5-for-1 forward stock split, recorded as a stock dividend to each of the holders of common stock of the Company at the rate of four shares of common stock for each share then owned with a record date of February 28, 2003 and a distribution date of March 3, 2003.

In August 2003, Karma Media issued 770,000 shares of common stock to approximately twelve individuals, including one officer & director and one essential employee of the Company.  Karma Media issued the shares for a subscriptions receivable of $770 and for services rendered of $37,730 based on the fair market value of the stock, which was estimated at $0.05 per share at the time of such sale.  At the time of the issuance, the twelve individuals (a) were in possession of all available material information about Karma Media, and (b) had a degree of financial sophistication, which allowed them to make an independent assessment of the investment merits of Karma Media.  On the basis of these facts, Karma Media claims that the issuance of stock in August 2003 was qualified for the exemption from registration contained in Section 4(2) of the Securities Act of 1933.

 

 

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In December 2003, Karma Media executed a consulting agreement with Christopher Pair.  Mr. Pair received a 10-year warrant to purchase, at an exercise price of $0.50 per share, up to 20% of the Company's outstanding shares of common stock on a fully-diluted basis, on customary terms and conditions, including full anti-dilution and price protection and cashless exercise.  The parties agreed that, as of December 2003, up to 3,000,000 shares of common stock were subject to the warrant.  At the time of the issuance, Mr. Pair (a) was in possession of all available material information about Karma Media, and (b) had a degree of financial sophistication, which allowed them to make an independent assessment of the investment merits of Karma Media.  On the basis of these facts, Karma Media claims that the issuance of the warrant to Mr. Pair in December 2003 was qualified for the exemption from registration contained in Section 4(2) of the Securities Act of 1933.  Utilizing the Black Scholes formula (assuming a 10 year life, no expected dividends, volatility of 80%, and a risk-free interest rate of 4.41%) and applying a 30% discount for lack of marketability, the Company determined that the fair value of the warrant issued was $873,319.  Karma Media recorded that value as an expense to be amortized over a five-year period.

In April 2004, Karma Media executed a consulting agreement with Dartmouth Capital, Inc., for strategic planning, general corporate, and management advisory services in exchange for 900,000 shares of the Karma's common stock. Consultant will, upon request, provide to Karma corporate services on an "as needed" basis, including, but not limited to, (a) assisting Karma's management in executing its business plan; (b) assisting management in identifying and negotiating with firms to provide the appropriate financial services to expedite the Company's ability to achieve its goals and objectives; (c) integrating and coordinating Karma's relationship with its outside professionals (i.e.; legal, accounting, investor relations, etc.) and recommending, when necessary, appropriate new professionals; (d) assisting Karma in building its management team, Advisory Committee and Board of Directors; (e) assisting management in evaluating and negotiating potential investments, mergers and acquisitions, and strategic partnerships; (f) provide licensing opportunities for Karma and its products and services; and (g) assisting management in developing a recapitalization plan, if the need arises. The term of this Agreement is for thirty-six (36) months, having commenced April 5, 2004. At the time of the issuance, Dartmouth Capital, Inc., was in possession of all available material information about Karma Media, and had a degree of financial sophistication, which allowed them to make an independent assessment of the investment merits of Karma Media.  On the basis of these facts, Karma Media claims that the issuance of the shares to Dartmouth Capital, Inc. in April 2004 was qualified for the exemption from registration contained in Section 4(2) of the Securities Act of 1933.  

In September 2004, Karma Media hired US EURO Consulting to serve as its non-exclusive corporate finance consultant. In connection with such engagement, US EURO was issued 900,000 shares of Karma's common stock. The term of this engagement is for thirty-six (36) months, having commenced September 8, 2004. At the time of the issuance, US EURO Consulting was in possession of all available material information about Karma Media, and had a degree of financial sophistication, which allowed them to make an independent assessment of the investment merits of Karma Media.  On the basis of these facts, Karma Media claims that the issuance of the shares to US EURO Consulting in September 2004 was qualified for the exemption from registration contained in Section 4(2) of the Securities Act of 1933.  

Also in September 2004, Karma signed an agreement with US EURO Securities, Inc., regarding a proposed "best efforts" equity offering of a certain number of shares of common stock to be issued by the Karma. In exchange, US EURO Securities, Inc., received warrants to purchase a total of 10% of the total number of shares purchased by the investor. US EURO Securities, Inc., may exercise these warrants at a price equal to 100% of the price paid by the investor or the day's closing price if at a discount to the market. These warrants are to be delivered in fully accountable and non-assessable form and will contain standard anti-dilution provisions. The warrants carry unlimited "piggyback" registration rights to any subsequent registration by Karma.

Item 6. Management's Discussion and Analysis or Plan of Operation.

This section must be read in conjunction with the Audited Financial Statements included in this report.

A.   Management's Discussion

Karma Media, Inc., was incorporated in the State of Nevada on April 21, 1999 as Le Gourmet Co., Inc.  Until March 2003, Karma Media was implementing a plan to market a variety of cookbooks in numerous categories and specialty gourmet kitchen products to retail consumers via the Internet.   As Le Gourmet Co., Inc., Karma Media had only limited start-up operations and generated negligible revenues.

In February 2003, upon joining Karma Media's management team, Dominique Einhorn and Estelle Reyna contributed, free of any encumbrances or liens, certain assets and assigned certain revenue streams to the  Company,  which resulted in a broader offering of  

Internet-based products and services.  In addition, Estelle Reyna assigned to the Company all revenues from her modeling and personal appearances earned starting February 14, 2003.  The initial assignment has a duration of one year, renewable by the board of directors upon expiration.

In FY2003, Karma Media generated $397,902 in revenue versus $138 in FY2002.  During the same period, total operating expenses amounted to $1,018,596 for a net loss of $792,679, which is equivalent to approximately $0.0482 loss per share.  Total general and administrative expenses were approximately $1,016,635.  The cumulative net loss was attributable primarily to the costs of attracting a management team and the costs of start-up operations.

In FY2004, Karma Media generated $732,475 in revenue versus $397,902 in FY2003.  During FY2004, it has gross profit of $290,034 with total general and administrative expenses amounted to $1,189,997 and a net loss of $899,183, which is equivalent to approximately $0.0591 loss per share.  The net loss was primarily attributable to $882,000 costs associated with shares issued for consulting services.

Liquidity and Capital Resources

As of December 31, 2004, Karma Media had $98,783 in working capital.  Karma Media's current assets as of December 31, 2004 consisted of $32,457 in cash, $77,556 in receivables, and prepaid and other current assets of $4,770.  Karma Media's current liabilities as of December 31, 2004 was $16,000.

Karma Media believes that it has sufficient resources to continue operations for the next twelve months.

B.   Plan of Operation

Karma Media's flagship product is a half-hour travelogue produced primarily for television. The travelogue is entitled "Estelle's Paradise" and is hosted by Company Chairperson, Latin Supermodel Estelle Reyna. Both an original English and Spanish version of the show are available.

During FY2004 and early FY2005, Karma Media produced a total of 20 (twenty) half-hour episodes of "Estelle's Paradise" in English as well as an additional 20 (twenty) episodes of "El Paraiso de Estelle", the Spanish version of the show.

 

6

 

 


 

The completed episodes of "Estelle's Paradise" are as follows:

1. "Cooking from around the World"

Estelle shares some of her favorite recipes from her travels around the world. Viewers are welcome into Estelle's kitchen were they are not only introduced to the country of origin of each particular dish, but they are also taught how to create these exotic dishes in their own home.

2. "Kauai I"

Explore the stunning Garden Isle of Hawaii with Estelle, as she hikes the Kalalau Trail, and visits the Wailua and Kipu waterfalls.  Viewers will also get an equestrian lesson, and accompany Estelle on horseback through the beautiful Kauai up country.

3. "Kauai II"

Return to the Garden Isle of Hawaii with Estelle, as she embarks on adventures on the water, in the waves, and on land.  Viewers are treated to an informative and visually stunning kayak trip and an in-depth surf lesson in one of the most beautiful beaches on earth.  Then, viewers get a back stage pass to a photo shoot featuring Estelle and two of the most prominent photographers in the U.S.

4. "Solvang, California"

Discovering travel treasures in your own back yard is the central theme to this charming piece set in the Danish Capital of the U.S.; Solvang.  Estelle presents easy tips on how to travel close to home on a limited budget.  Then she shows that even sleepy little Solvang has something for everyone when she makes traditional aeberskievers, goes wine tasting, then tops it all off with a spectacular Glider Ride over the Saint Ynez Valley.

5. "Belize - Maruba"

Travel to the mysterious Maruba jungle resort and spa located in the Central American county of Belize.  Designed and constructed from the ground up by a local family this unique destination offers luxurious mud baths, massage, and tranquility set in the center of a thriving jungle ecosystem.  In addition to indulging herself at the resort, Estelle embarks on a fascinating trip to the haunting Mayan Ruins of Alta Huna, and takes viewers on an arduous jungle safari packed with tips on how to survive in the wild.

6. "Belize - Sundiver"

Visit the tropical island resort Sundiver near San Pedro, Belize.  Here Estelle takes you an incredible underwater tour complete with manta rays and sharks.  She then gets her first Scuba lesson and takes viewers on her first official dive.

7. "Greece"

Poetically elegant in its sheer beauty, Greece also offers visitors a look in to the history of one of our earliest known civilizations.  Travel to the islands of Mykonos and Delos, where visitors have been know to describe the sunlight and surrounding geography as possessing an energy like no other place on earth.  Exploring ancient ruins, meeting with local artists, and learning to create authentic Greek Cuisine, are just few of the things awaiting viewers during this timeless episode.

8. "Greece - Belvedere"

Stay with Estelle at a truly cosmopolitan hotel in Mykonos Greece; the Belvedere.  Meet local artist Minas who shares his unique art and philosophy on life.  Tour the city streets and enjoy breathtaking scenery, all while learning about Greek culture in Greece and around the world.

9.  "Venice Beach, California"

Experience the rich diversity that is Venice Beach and its people, on this fun filled adventure to one of the most recognized and visited Beaches in the world.  Street artists, musicians, jugglers, clowns, dancers, and entertainers abound as Estelle takes viewers on a tour of the Beach Boardwalk.  See the home of Muscle Beach, and the famed Santa Monica Pier while learning a thing or two about belly dancing, drum circles, and the lives of artists pursuing their American Dream.

10. "Los Angeles"

Tour the City of Angels from the sidewalks of downtown all the way up to the base of the Hollywood Sign.  Have fun in the sun as Estelle takes you on the Walk of Fame, and gives you the inside scoop on how the get the most out of a trip to Glitter Town.

11. "New York"

See the world in a whole new light with a tour to the Big Apple.  Estelle brings her audience on a personal trip where she gets lasix surgery, then tours the city without corrective lenses for the first time.  She visits Ellis Island and Lady Liberty while sharing her own immigration story.

 

7

 

 


 

 

12.  "New York - Business"

New York is a paradise for those in the business world.  Get a unique look inside the American Stock Exchange with Estelle and her good friend Stu Taylor who conducts a rare personal interview with Peter Quick, President of the AMEX.  She then finds adventure on the open water with a kayak trip up the famed Hudson River.

13. "South West U. S. Roadtrip"

Hit the open road with Estelle as she takes a trip through the Southwest by automobile.  The trip begins in Los Angeles and makes its way through Las Vegas, Southern Nevada, and Arizona.  The journey is packed with fun, history, and incredible scenery.

14. "South West U.S. Parks"

The Valley of Fire, Red Rock Canyon, and Sunset Crater, are just a few of the locations Estelle visits in this episode dedicated to U.S. Parks of the Southwest.  

15. "Baja California, Mexico"

Head south of the border, and experience Baja California with someone who knows it like her own backyard.  Estelle shares her favorite places to dine, shop, and stay while introducing viewers to the warm hospitality of the Mexican people.

16. "Best of Kauai"

Head back to the garden island and re-live Estelle's adventures in this episode featuring her favorite moments in paradise.  Some never before seen footage has been added to make this a fun filled episode for the entire family.

17. "Best of Season 1"

This is a must see episode filled with all of Estelle's favorite adventures, locations, places, and people that made Season One of Estelle's Paradise such a huge success.  There is something for everyone contained in this half hour of world travel.

18. "Palm Springs"

The resort community of Palm Springs awaits you, as Estelle brings viewers along with her to the playground of the stars.  Enjoy a lesson in fine cuisine as Estelle is invited into the kitchen to cook in Palm Springs' only 5 star restaurant.  Then, journey to the magical and almost mystical Joshua Tree State Park.

19. "Sedona, Arizona"

See why so many people call Sedona one of the most powerful places on earth.  Stay with Estelle at the artist's paradise known as the Sunset Chateau, where she learns about the community of artisans that have come to call Sedona home.  See first hand the amazing light and energy surrounding the red rock formations that make up this Arizona gem.

20. "Hotels of the World"

Come along to various places around the world that Estelle has temporarily called home on her travels in search of paradise.  Each has its own unique style, luxuries, and artistic design elements.  Estelle then shares her secrets to finding just the right place to stay for anyone wanting to discover Paradise on their own.

Karma Media's production team is completing new episodes at the rate of about one every three weeks.  The Company's third season of production starts on March 25, 2005 in Portland and Augusta, Maine.

 

 

8

 

 


 

"Estelle's Paradise" has enjoyed wide acceptance with hundreds of broadcasters around the world, including the United States, Spain, the United Kingdom and virtually every country in Latin America.  Karma Media's distribution team is constantly adding new broadcasters to its roster of stations that carry the show, both domestically and internationally.  A chronology of finalized broadcast agreements can be found further below.

The Company's typical modus operandi is to offer the show to respective broadcasters on a "commercial time split basis".  Under this agreement (see appendices for example), the Company typically retains the rights to one half (50%) of the commercial air time available during each half-hour broadcast of "Estelle's Paradise", which is equivalent to anywhere from 2 minutes to 4 minutes per broadcast, depending on the broadcaster and country of distribution.  Karma Media in turn intends to sell its allocation of commercial air time to sponsors and advertisers.  Starting with FY2005, in addition to collecting fees from potential advertisers and sponsors, the Company also intends to license its shows to broadcasters for a flat fee per episode and is in active negotiations with several broadcasters (both domestically and internationally) interested in carrying the shows in exchange for a license fee.

Additionally, the Company has been working on re-purposing its growing content library for distribution via the Web (webcasts), mobile content delivery (downloadable pictorial and video content for mobile phones and PDAs) and other, ancillary entertainment products.  Going forward, the Company expects such alternative content delivery vehicles to produce sustainable operational revenues.

Since its inception, Karma Media has aligned itself with worthwhile, non-profit causes.  The Company's core value of social responsibility influences its content, productions and strategic relationships.  After signing an agreement with A Special Wish Foundation in FY2004, the Company signed additional agreements with the United Nations

World Food Programme and the National Wildlife Federation in early 2005 (see appendices).  Karma Media intends to expand its role as a cause related marketer by supporting and fostering noble causes that tend to benefit humankind.

Chronological Sequence of Events:

From January 20 through January 28 2004, Karma Media produced a pilot for its television show "Estelle's Paradise" on location on the island of Kauai, Hawaii.  

On March 15, 2004, Karma Media signed a marketing agreement with Radiovisa Corporation.  Radiovisa is a Spanish-language radio company that produces syndicated and network radio programming, targeting US Hispanics of Mexican origin.  

The agreement between Karma Media and Radiovisa Corporation had an initial term of three months, commencing April 1, 2004.  It called for Karma Media to provide Radiovisa with a daily "vignette" (in Spanish) to be hosted by Karma Media's ChairPerson, Estelle Reyna.  Each vignette shall consist of approximately 50 seconds of content to air on the Radiovisa network each weekday between 10am and 12am.

In exchange for the daily vignette, Radiovisa Corporation granted Karma Media, Inc. two 60-second commercial radio spots each weekday.  Content of said spots is at the sole discretion of Karma Media, Inc.

On March 23, 2004, Karma Media entered into a broadcast agreement with Urban Television Network Corporation (UATV).  Urban Television Network Corporation, based in Las Vegas, NV, with its uplink and master control in Dallas/Fort Worth, TX, is a television network composed of affiliate broadcast television stations across the country that air programming supplied by the network via satellite transmission. The network competes with BET, which is owned by Viacom Inc. for the urban market niche that the Company believes is underserved at this time. The network has approximately 72 affiliates with a household coverage of approximately 22 million households.

The agreement between Karma Media and UATV had a start date of May 2004 and an end date of May 2005.  UATV agreed to broadcast a 30-minute travel show produced by Karma Media, Inc. entitled "Estelle's Paradise" and featuring Karma Media's Chairperson, Estelle Reyna, as the host.

In consideration for the broadcast rights to "Estelle's Paradise", UATV granted 2 ½ minutes of commercial airtime to Karma Media for each airing of the show, in all markets in which the show airs.

 

 

9

 

 


 

 

On April 5, 2004, Karma Media signed a reseller agreement with Wildgate Wireless, a marketer of pre-paid calling card products located in Culver City, California.

On April 5, 2004, Karma Media signed a promotion agreement with Qool Aid, LLC, a software distribution company located in Newport Beach, California.

Also on April 5, 2004, Karma Media signed a consulting agreement with Dartmouth Capital, Inc., a company located in East Meadow, New York.

On April 16, 2004, Karma Media signed a 52-week broadcast agreement with Olympusat, a television broadcaster located in West Palm Beach, Florida.  Via this agreement, Olympusat agreed to broadcast Karma Media's television show, "Estelle's Paradise", in both English and Spanish on the station know as Colours Television, available to subscribers to the Dish Network on channel 9407.

On April 26, 2004, Karma Media signed a broadcast agreement with WRCX, a television broadcaster located in Dayton, Ohio.

On May 1, 2004, Karma Media signed a broadcast agreement with Tiger Eye Broadcasting, a television broadcaster located in Miramar, Florida.

On May 10, 2004, Karma Media signed a broadcast agreement with WJAL, a television broadcaster located in Chambersburg, Pennsylvania.

On June 2, 2004, Karma Media signed a broadcast agreement with Radio Difusion y Comunicacion, S.A., a radio broadcaster located in the city of Panama, Republic of Panama.

On June 6, 2004, Karma Media signed a broadcast agreement with Americana de Television (ATEL TV), a television broadcaster located in Maracaibo, Venezuela.  ATEL TV has more than 300 affiliate stations in South America, Spain and the United States of America.

On June 16, Karma Media signed a broadcast agreement with WYLE and WLLT, a television broadcaster located in Sheffield, Alabama.

During the third quarter of 2004, Karma Media further strengthened its presence as a multi-media company by entering additional broadcast agreements that expand the Company's worldwide reach:

On July 9, 2004, Karma Media signed a 26-week television broadcast agreement with Globe Entertainment Television, DBA Caribbean Superstation (CSS).  CSS is located in New Rochelle, New York.  The agreement entitled Karma Media to 3 ½ minutes of commercial per each half-hour broadcast of "Estelle's Paradise", Karma Media's flagship program.

On August 2, 2004, Karma Media signed a 26-week radio broadcast agreement with WKM Radio 91.5 FM, a broadcaster located in Bolivia, South America.  Under the terms of the agreement, Karma Media is entitled to receive 2 minutes of commercial airtime in exchange for providing the WKM Radio with a one-minute radio "vignette" entitled "El Super Minuto Caliente de Estelle".

 

10

 

 


 

 

On September 2, 2004, Karma Media established a membership with the ITEX Corporation, a leading retail trade and barter exchange.  The Company intends to use ITEX as an additional vehicle to generate incremental advertising and sponsorship participation within "Estelle's Paradise" and to acquire valuable products and services from other members within the exchange.

On September 8, 2004, Karma Media entered into an agreement with US EURO Securities, Inc., a private, global investment bank headquartered in Los Angeles, California.  The three-year engagement agreement proposes a best-efforts equity offering of a certain number of shares of common stock to be issued by the Company, for an amount up to one million dollars ($1,000,000).  As of December 31, 2004, no shares had been issued under the terms of the agreement.

Also on September 8, 2004, Karma Media signed an agreement with US EURO Consulting, Inc., a Delaware Corporation.  Under the 3-year agreement, Karma Media hired US EURO Consulting as the Company's non-exclusive finance consultant.  As compensation for services to be rendered, US EURO Consulting, Inc. received 900,000 restricted shares of Karma Media common stock, in addition to other, performance-based compensation.  The Consultant is involved in corporate finance, corporate strategy and planning, and the Company recognizes the substantial experience and knowledge of the Consultant in matters relating to corporate structure and capital resources.

In addition to the agreements described above, the following agreements were concluded during the fourth quarter, 2004:

On October 11, 2004, Karma Media signed a 24-month license agreement with OBETV, a UK-based broadcaster.  OBETV will air Karma Media's travel program, "Estelle's Paradise" from two to four times each week.  Karma Media will retain the rights to 6 minutes of commercial air time per hour of broadcast.

On October 12, 2004, Karma Media signed an Interactive Marketing and Content Distribution Agreement with Altnet, Inc. Altnet is the world's largest issuer of Digital Rights Managed (DRM) licenses for digital entertainment, issuing around 350,000 licenses each day. Altnet is a joint venture between Brilliant Digital Entertainment (OTCBB: BDEI), and Joltid, developers of the world's most popular P2P technology.  Under the terms of the agreement, Altnet will promote, distribute and sell Karma Media's digital content on a "pay per download" basis.  Karma Media receives a revenue share equal to 45% of the adjusted gross revenue collected by Altnet.

On October 15, 2004, Karma Media entered into a one-year agreement with Broadcast Marketing Corp. (BMC), a New York Corporation.  BMC is a media sales company specializing in merchandise and services barter that can solicit and sell local and national advertisers various media.

On October 20, Karma Media entered into a one-year agreement with America One Television, a broadcaster located in Ft. Worth, Texas.  America One is a family-oriented, general entertainment television network that reaches nearly 25 million U.S. homes via a network of over 100 television affiliates. America One's affiliates are primarily independent broadcasters and many of them are major media affiliated stations (ABC, UPN, FOX, WB, etc.). America One Television is a wholly owned subsidiary of USFR Media Group, Houston, Texas.  America One airs Karma Media's travel program, "Estelle's Paradise" and grants Karma Media 2 minutes of commercial air time per half-hour broadcast.

On October 27, Karma Media signed a 26-week broadcast agreement with CVM Communications Group Limited (CVMTV), a Kingston-Jamaica based broadcaster.  Under the terms of the agreement, Karma Media retains 4 minutes of commercial air time per half-hour broadcast.

On November 18, Karma Media entered into an agreement with Big John's Team, a non-profit organization created with the goal of raising funds for families that desperately need help paying for cancer treatments.

On November 23, 2004, Karma Media signed a content distribution agreement with 9 Squared, Inc. designed to deliver downloadable pictures and video content to mobile phone customers

Also on November 23, 2004, Karma Media signed an office lease agreement with eOfficesuites, Inc. for 5 (five) office suites and a base monthly rent of $3930.00.

On November 29, 2004, Karma Media entered into a 52-week broadcast agreement with KPAL for distribution of both the English and the Spanish version of "Estelle's Paradise".

 

11

 

 


 

 

Also on November 29, 2004, Karma Media signed a 52-week broadcast agreement with KTWO, the ABC station in Casper, Wyoming;

On November 29, 2004, Karma Media's Chief Executive Officer, Dominique Einhorn implemented a Trading Plan  SEC Rule 10b5-1 with NevWest Securities Corporation (broker).  The 10b5-1 Trading Plan was established in order to enable Dominique Einhorn to purchase or sell shares of common stock of Karma Media, Inc.  Between the inception date of the 10b5-1 Trading Plan and March 15, 2005, Mr. Einhorn purchased a total of 74,818 shares of common stock in Karma Media, Inc. (KRMA).

On December 6, 2004, Karma Media signed a 52-week broadcast agreement with KTLE / Telemundo (Midland, Odessa);

Several additional broadcast agreements were signed during the first quarter of 2005.

Karma Media's strategy rests on successful branding and the creation of new and innovative channels of distribution.  Strategic public relations and the lifelong alignment of Estelle Reyna with non-profit causes should further enhance the Company's stature.

C. Controls and Procedures

Based on their most recent review, which was completed within ninety days of the filing of this report, Karma Media's Officers have concluded  that  Karma Media's disclosure controls  and  procedures  are effective to ensure that information required to be disclosed  by Karma Media  in  the  reports it files or submits under  the  Securities Exchange Act of 1934, as amended, is accumulated and communicated to Karma Media's management, including its Officers, as appropriate  to allow  timely  decisions regarding required  disclosure  and  are effective to ensure that such information is recorded, processed, summarized and reported within the time periods specified in  the Securities and Exchange Commission's rules and forms.  There were no significant changes in Karma Media's internal controls or in other factors that could significantly affect those controls subsequent to the date of their evaluation.







 

 

 

 

12






Item 7. Financial Statements.











KARMA MEDIA, INC.

(FORMERLY ESTELLE REYNA, INC.)

FINANCIAL STATEMENTS

DECEMBER 31, 2004 AND 2003
















13









KARMA MEDIA, INC.

(FORMERLY ESTELLE REYNA, INC.)

FINANCIAL STATEMENTS

DECEMBER 31, 2004 AND 2003





TABLE OF CONTENTS



Page(s)


Report of Independent Registered Public Accounting Firm

1

  

Balance Sheets as of December 31, 2004 and 2003

2

  

Statements of Operations for the Years Ended

 

    December 31, 2004 and 2003

3

  

Statement of Changes in Stockholders' Equity (Deficit) for the Years

 

    Ended December 31, 2004 and 2003

4

  

Statements of Cash Flows for the Years ended

 

    December 31, 2004 and 2003

5

  

Notes to the Financial Statements

6-15














14








REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM


To the Shareholders of

Karma Media, Inc.

Los Angeles, CA


We have audited the accompanying balance sheet of Karma Media, Inc., (the "Company") as of December 31, 2004, and 2003, and the related statements of operations, changes in stockholders' equity (deficit), and cash flows for the years then ended.  These financial statements are the responsibility of management.  Our responsibility is to express an opinion on these financial statements based on our audit.


We conducted our audit in accordance with standards of the Public Company Accounting Oversight Board (United States).  Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement.  An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements.  An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation.  We believe that our audit provides a reasonable basis for our opinion.


The accompanying financial statements have been prepared assuming the Company will continue as a going concern.  As discussed in Note 9 to the financial statements, the Company has sustained operating losses and capital deficits that raise substantial doubt about its ability to continue as a going concern. Management's operating and financing plans in regards to these matters are also discussed in Note 9.  The financial statements do not include any adjustments that might result from the outcome of these uncertainties.


In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of Karma Media, Inc., as of December 31, 2004, and the results of its statements of operations, changes in stockholders' equity (deficit), and cash flows for the year then ended in conformity with accounting principles generally accepted in the United States of America.



/s/ BAGELL, JOSEPHS & COMPANY, L.L.C.

BAGELL, JOSEPHS & COMPANY, L.L.C.

Gibbsboro, New Jersey


March 19, 2005

 

F1

 

15

 

 





KARMA MEDIA, INC.

(FORMERLY ESTELLE REYNA, INC.)

BALANCE SHEETS

DECEMBER 31, 2004 AND 2003


ASSETS

 
      
      
      
   

2004

 

2003

      

Current Assets:

     

  Cash

  

 $               32,457

 

 $             106,668

  Accounts receivable

  

                  77,556

 

                  18,228

  Prepaid expenses and other current assets

  

                    4,770

 

                    5,179

      

    Total Current Assets

  

                114,783

 

                130,075

      

Fixed assets, net

  

                  15,252

 

                    9,804

      

TOTAL ASSETS

  

 $             130,035

 

 $             139,879

      
      

LIABILITIES AND STOCKHOLDERS' EQUITY

      

LIABILITIES

     

Current Liabilities:

     

  Accounts payable and accrued expenses

  

 $               16,000

 

 $                 9,431

   


 


      

      Total Current Liabilities

  

                  16,000

 

                    9,431

      

STOCKHOLDERS' EQUITY

     

  Common stock, $.001 Par Value; 25,000,000 shares authorized

     

   16,600,000 and 14,800,000 issued and outstanding as of

     

    December 31, 2004 and 2003, respectively

  

                  16,600

 

                  14,800

  Warrants outstanding

  

                777,357

 

                777,357

  Additional paid-in capital

  

             1,030,900

 

                150,700

  Subscriptions receivable

  

                           -

 

                     (770)

  Accumulated deficit

  

           (1,710,822)

 

              (811,639)

      

      Total Stockholders' Equity

  

                114,035

 

                130,448

      

TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY

 

 $             130,035

 

 $             139,879


The accompanying notes are an integral part of these financial statements.


F2





15

 

 





KARMA MEDIA, INC.

(FORMERLY ESTELLE REYNA, INC.)

STATEMENTS OF OPERATIONS

FOR THE YEARS ENDED DECEMBER 31, 2004 AND 2003


    
    
  

2004

 

2003

 
      
      

   Revenue

 

 $       732,475

 

 $       397,902

 

   Cost of goods sold

 

          442,441

 

          171,985

 
      

GROSS PROFIT

 

          290,034

 

          225,917

 
      

OPERATING EXPENSES

     
    


 

   General and administrative expenses

 

       1,185,997

 

       1,016,635

 

   Depreciation

 

              3,220

 

              1,961

 

       Total Operating Expenses

 

       1,189,217

 

       1,018,596

 
      

INCOME (LOSS) BEFORE PROVISION FOR TAXES

 

         (899,183)

 

         (792,679)

 
      

   Provsion for income taxes

 

                    -   

 

                    -   

 
      

Net income (loss)

 

 $      (899,183)

 

 $      (792,679)

 
      

INCOME (LOSS) PER SHARE - BASIC AND DILUTED

 

 $        (0.0591)

 

 $        (0.0482)

 
      


     
      

WEIGHTED AVERAGE NUMBER OF COMMON

     

    SHARES OUTSTANDING - BASIC AND DILUTED

 

     15,222,222

 

     16,430,164

 



The accompanying notes are an integral part of these financial statements.


F3





16

 

 





KARMA MEDIA, INC.

(FORMERLY ESTELLE REYNA, INC.)

STATEMENT OF CHANGES IN STOCKHOLDER'S EQUITY (DEFICIT)

FOR THE YEARS ENDED DECEMBER 31, 2004 AND 2003



        
 

Common Stock

Warrants

Additional

Subscription

  

Description

Shares

Amount

Outstanding

Paid -in Capital

Receivable

Deficit

Total

        

Balance, December 31, 2002

2,500,000

$        2,500

$             -

$          24,500

$                  -

$           (18,960)

$        8,040

        

Stock issued for services

2,000,000

2,000

-

98,000

-

-

100,000

        

Warrants issued for services

-

-

777,357

-

-

-

777,357

        

4 to 1 stock split

18,000,000

18,000

-

(18,000)

-

-

-

        

Cancellation of shares

(8,470,000)

(8,470)

-

8,470

-

-

-

        

Shares issued for subscriptions and services

770,000

770

-

37,730

(770)

-

37,730

        

Net loss for the year

-

-

-

-

-

(792,679)

(792,679)

        

Balance, December 31, 2003

14,800,000

14,800

777,357

150,700

(770)

(811,639)

130,448

        

Collections of subscriptions receivable

-

-

-

-

770

-

770

        

Shares issued for services

1,800,000

1,800

-

880,200

-

-

882,000

        

Net loss for the year

-

-

 

-

-

(899,183)

(899,183)

        
 

16,600,000

$      16,600

$    777,357

$     1,030,900

$                  -

$      (1,710,822)

$    114,035


The accompanying notes are an integral part of these financial statements.


F4





17







KARMA MEDIA, INC.

(FORMERLY ESTELLA REYNA, INC.)

STATEMENTS OF CASH FLOW

FOR THE YEARS ENDED DECEMBER 31, 2004 AND 2003  


     
  

2004

 

2003

     

CASH FLOWS FROM OPERATING ACTIVITIES

    

   Net (loss)

 

 $   (899,183)

 

 $   (792,679)

Adjustments to reconcile net (loss) to net cash

    

provided by (used in) operating activities:

    

   Shares issued for services

 

       882,000

 

       137,730

   Warrants issued for services

 

                 -   

 

       777,357

   Depreciation

 

           3,220

 

           1,961

     (Increase) in accounts receivable

 

        (59,328)

 

        (18,228)

     (Increase) decrease in prepaid expenses and other current assets

              409

 

          (4,016)

     Increase in accounts payable and accrued expenses

 

           6,569

 

           9,431

     Total

 

       832,870

 

       904,235

     

     Net cash provided by (used in) operating activities

 

        (66,313)

 

       111,556

     

CASH FLOWS FROM INVESTING ACTIVITIES

    

    Acquisitions of fixed assets

 

          (8,668)

 

        (11,765)

     

     Net cash (used in) investing activities

 

          (8,668)

 

        (11,765)

     

CASH FLOWS FROM FINANCING ACTIVITIES

    

    Collection of subscriptions receivable

 

              770

 

                 -   

    Increase in due to related party

 

                 -   

 

             (195)

     

      Net cash provided by financing activities

 

              770

 

             (195)

     

NET INCREASE (DECREASE) IN CASH

 

        (74,211)

 

         99,596

     

CASH AND CASH EQUIVALENTS -

    

   BEGINNING OF YEAR

 

       106,668

 

           7,072

     

CASH AND CASH EQUIVALENTS - END OF YEAR

 

 $      32,457

 

 $    106,668

     

SUPPLEMENTAL DISCLOSURE OF CASH FLOW

    

   INFORMATION:

    

    Interest paid

 

 $              -   

 

 $              -   

     

    Income taxes paid

 

 $              -   

 

 $              -   

     

SUPPLEMENTAL DISCLOSURE OF NONCASH

    

  ACTIVITIES:

    

     Shares issued for services

 

 $    882,000

 

 $    137,730

     
  


 


     Warrants issued for services

 

 $                -

 

 $    777,357


The accompanying notes are an integral part of these financial statements.


F5





18







KARMA MEDIA, INC.

(FORMERLY ESTELLE REYNA, INC.)

NOTES TO FINANCIAL STATEMENTS

DECEMBER 31, 2004 AND 2003


NOTE 1 - HISTORY AND ORGANIZATION OF COMPANY


Karma Media, Inc. (the "Company") was organized April 21, 1999 under the laws of the State of Nevada, as Le Gourmet Co. Inc.


On March 11, 2002, the Company amended its Articles of Incorporation to increase the number of authorized shares to 25,000,000 shares and to change the par value to $0.001.


On March 17, 2003, the Company amended its Articles of Incorporation to change its name to Estelle Reyna, Inc.


On September 11. 2003, the Company amended its Articles of Incorporation to change its name to Karma Media, Inc.

 


NOTE 2 - SIGNIFICANT ACCOUNTING POLICIES AND PROCEDURES


Cash and Cash Equivalents


The Company maintains a cash balance in a non-interest bearing account that currently does not exceed federally insured limits. For the purpose of the statements of cash flows, all highly liquid investments with an original maturity of three months or less are considered to be cash equivalents. Cash equivalents include funds held in a Paypal account. There were no such cash equivalents as of December 31, 2004 and 2003.


Fixed Assets


Fixed assets are recorded at cost. Minor additions and renewals are expensed in the year incurred. Major additions and renewals are capitalized and depreciated over their estimated useful lives. Depreciation is calculated using the half year convention over the estimated useful lives as follows:


Computers and equipment

3 years


Impairment of Long-lived Assets


Long-lived assets held and used by the Company are reviewed for possible impairment whenever events or circumstances indicate the carrying amount of an asset may not be recoverable or is impaired. The Company has not had any impairment adjustments for the years ended December 31, 2004 and 2003, respectively.



F6





19







KARMA MEDIA, INC.

(FORMERLY ESTELLE REYNA, INC.)

NOTES TO FINANCIAL STATEMENTS (CONTINUED)

DECEMBER 31, 2004 AND 2003


NOTE 2 - SIGNIFICANT ACCOUNTING POLICIES AND PROCEDURES (CONTINUED)


Revenue Recognition


The Company recognizes revenue when earned through affiliate programs. The affiliate programs are with various companies whereby they will pay a referral or commission for sales generated through a link on the Company's website. The affiliates generally take 30 days to process the commission once the sale occurs. The Company recognizes the commission once it is notified of the amount. For consulting, on-line marketing and sponsorship and appearance income the Company recognizes revenue as services are performed.


Advertising Costs


The Company expenses all costs of advertising as incurred. The advertising costs are included in cost of goods sold in the statements of operations for the years ended December 31, 2004 and 2003.


Earnings (Loss) Per Share of Common Stock


Historical net (loss) per common share is computed using the weighted average number of common shares outstanding. Diluted earnings per share (EPS) includes additional dilution from common stock equivalents, such as stock issuable pursuant to the exercise of stock options and warrants. Common stock equivalents were not included in the computation of diluted earnings per share when the Company reported a loss because to do so would be anti-dilutive for the periods presented.


The following is a reconciliation of the computation for basic and diluted EPS:


                                                               _____2004___          _____2003__                          


Net (Loss)

                                                                    ($899,183)               ($792,679)


Weighted-average common shares

  outstanding (Basic)

                                                                   15,222,222               16,430,164


Weighted-average common stock

   equivalents:

 

      Stock options

                                                                                 -                             -

 

 

      Warrants

                                                                                   -                             - 


Weighted-average common shares

    outstanding (Diluted)

                                                                  15,222,222               16,430,164        



F7





20







KARMA MEDIA, INC.

(FORMERLY ESTELLE REYNA, INC.)

NOTES TO FINANCIAL STATEMENTS (CONTINUED)

DECEMBER 31, 2004 AND 2003


NOTE 2 - SIGNIFICANT ACCOUNTING POLICIES AND PROCEDURES (CONTINUED)


Start-up Costs


Reporting on the costs of start-up activities follows Statement of Position 98-5 (SOP 98-5), "Reporting on the Costs of Start-Up Activities," which provides guidance on the financial reporting of start-up costs and organizational costs and requires most costs of start-up activities and organizational costs to be expensed as incurred. SOP 98-5 is effective for fiscal years beginning after December 15, 1998. With the adoption of SOP 98-5, there has been little or no effect on the Company's financial statements.


Estimates


The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.


Fair Value of Financial Instruments


Fair value of financial instruments discussed herein are based upon certain market assumptions and pertinent information available to management as of December 31, 2004 and 2003. The respective carrying value of certain balance sheet financial instruments approximated their fair values. These financial instruments include cash and cash equivalents, accounts receivable, prepaid expenses and accounts payable and accrued expenses. Fair values were assumed to approximate carrying values because they are short term in nature and their carrying amounts approximate fair value or they are payable on demand.




F8


21







KARMA MEDIA, INC.

(FORMERLY ESTELLE REYNA, INC.)

NOTES TO FINANCIAL STATEMENTS (CONTINUED)

DECEMBER 31, 2004 AND 2003


NOTE 2 - SIGNIFICANT ACCOUNTING POLICIES AND PROCEDURES (CONTINUED)


Income Taxes


Deferred income tax assets and liabilities are computed annually for differences between the financial statement basis and tax basis of assets and liabilities that will result in taxable or deductible amounts in the future based on enacted tax laws and rates applicable for the periods in which the differences are expected to affect taxable income. Valuation allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized. Income tax expense is the tax payable or refundable for the period plus or minus the change during the period in deferred tax assets and liabilities.


Segment Reporting


The Company follows Statement of Financial Accounting Standards No. 130, "Disclosures About Segments of an Enterprise and Related Information". The Company operates as a single segment and will evaluate additional segment disclosure requirements as it expands its operations.


Recent Pronouncements


In July 2002, the FASB issued SFAS No. 146, "Accounting for Costs Associated with Exit or Disposal Activities", which addresses financial accounting and reporting for costs associated with exit or disposal activities and supercedes EITF No. 94-3, "Liability Recognition for Certain Employee Termination Benefits and Other Costs to Exit an Activity (including Certain Costs Incurred in a Restructuring)." SFAS No. 146 requires that a liability for a cost associated with an exit or disposal activity be recognized when the liability is incurred. Under EITF No. 94-3, a liability for an exit cost is recognized at the date of an entity's commitment to an exit plan. SFAS No. 146 also establishes that the liability should initially be measured and recorded at fair value. The provisions of SFAS No. 146 have been adopted for exit or disposal activities that are initiated after December 31, 2002.



F9





22







KARMA MEDIA, INC.

(FORMERLY ESTELLE REYNA, INC.)

NOTES TO FINANCIAL STATEMENTS (CONTINUED)

DECEMBER 31, 2004 AND 2003


NOTE 2 - SIGNIFICANT ACCOUNTING POLICIES AND PROCEDURES (CONTINUED)


Recent Pronouncements (Continued)


In December 2002, the FASB issued SFAS No. 148, "Accounting for Stock-Based Compensation - Transition and Disclosure - an amendment of SFAS No. 123." This Statement amends SFAS No. 123, "Accounting for Stock-Based Compensation", to provide alternative methods of transition for a voluntary change to the fair value based method of accounting for stock-based employee compensation. In addition, this statement amends the disclosure requirements of SFAS No. 123 to require prominent disclosures in both annual and interim financial statements about the method of accounting for stock-based employee compensation and the effect of the method used on reported results. The adoption of SFAS No. 148 is not expected to have a material impact on the Company's financial position or results of operations.


In November 2002, the FASB issued FASB Interpretation ("FIN") No. 45, "Guarantor's Accounting and Disclosure Requirements for Guarantees, Including Indirect Guarantees and Indebtedness of Others", an interpretation of FIN No. 5, 57, and 107, and rescission of FIN No. 34, "Disclosure of Indirect Guarantees of Indebtedness of Others". FIN 45 elaborates on the disclosures to be made by the guarantor in its interim and annual financial statements about its obligations under certain guarantees that it has issued. It also requires that a guarantor recognize, at the inception of a guarantee, a liability for the fair value of the obligation undertaken in issuing the guarantee. The initial recognition and measurement provisions of this interpretation are applicable on a prospective basis to guarantees issued or modified after December 31, 2002, while the provisions of the disclosure requirements are effective for financial statements of interim or annual periods ending after December 15, 2002. The Company adopted the interpretations during fiscal 2003, as required.  The adoption of such interpretation did not have a material impact on the Company's financial position or results of operations.



F10





23







KARMA MEDIA, INC.

(FORMERLY ESTELLE REYNA, INC.)

NOTES TO FINANCIAL STATEMENTS (CONTINUED)

DECEMBER 31, 2004 AND 2003


NOTE 2 - SIGNIFICANT ACCOUNTING POLICIES AND PROCEDURES (CONTINUED)


Recent Pronouncements (Continued)


In January 2003, the FASB issued FIN No. 46, "Consolidation of Variable Interest Entities", an interpretation of Accounting Research Bulletin No. 51. FIN No. 46 requires that variable interest entities be consolidated by a company if that company is subject to a majority of the risk of loss from the variable interest entity's activities or is entitled to receive a majority of the entity's residual returns or both. FIN No. 46 also requires disclosures about variable interest entities that companies are not required to consolidate but in which a company has a significant variable interest. The consolidation requirements of FIN No. 46 applied immediately to variable interest entities created after January 31, 2003. The consolidation requirements applied to entities established prior to January 31, 2003 in the first fiscal year or interim period beginning after June 15, 2003. The disclosure requirements apply in all financial statements issued after January 31, 2003. The Company adopted the provisions of FIN No. 46 during the first quarter of fiscal 2003.


In May 2003, the FASB issued SFAS No. 150, "Accounting for Certain Financial Instruments with Characteristics of Both Liabilities and Equity." SFAS No. 150 changes the classification in the statement of financial position of certain common financial instruments from either equity or mezzanine presentation to liabilities and requires an issuer of those financial statements to recognize changes in fair value or redemption amount, as applicable, in earnings. SFAS No. 150 is effective for financial instruments entered into or modified after May 31, 2003, and with one exception, is effective at the beginning of the first interim period of adoption. Restatement of prior periods is not permitted. The adoption of SFAS No. 150 did not have any impact on the Company's financial position or results of operations.


Stock-Based Compensation


The Company accounts for stock-based awards to employees in accordance with Accounting Principles Board Opinion No. 25, "Accounting for Stock Issued to Employees" and related interpretations and has adopted the disclosure-only alternative of SFAS No. 123, "Accounting for Stock-Based Compensation." Options granted to consultants, independent representatives and other non-employees are accounted for using the fair value method as prescribed by SFAS No. 123.


F11





24







KARMA MEDIA, INC.

(FORMERLY ESTELLE REYNA, INC.)

NOTES TO FINANCIAL STATEMENTS (CONTINUED)

DECEMBER 31, 2004 AND 2003


NOTE 3 - PROVISION FOR INCOME TAXES


The Company accounts for income taxes under Statement of Financial Accounting Standards No. 109, "Accounting for Income Taxes" (SFAS No. 109), which requires use of the liability method. SFAS No. 109 provides that deferred tax assets and liabilities are recorded based on the differences between the tax bases of assets and liabilities and their carrying amounts for financial reporting purposes, referred to as temporary differences. Deferred tax assets and liabilities at the end of each period are determined using the currently enacted tax rates applied to taxable income in the periods in which the deferred tax assets and liabilities are expected to be settled or realized.


At December 31, 2004, deferred tax assets consisted of the following:


Deferred tax assets                               $513,247

  

Less:  valuation allowance

              (513,247)



Net deferred tax assets                       $      -0-             



At December 31, 2004, the Company had accumulated deficits in the amount of $1,710,822 available to offset future taxable income through 2023.  The Company established valuation allowances equal to the full amount of the deferred tax assets due to the uncertainty of the utilization of the operating losses in future periods.


NOTE 4 - FIXED ASSETS


Fixed assets consisted of the following at December 31, 2004 and 2003:


    2004           2003


Computer equipment

$20,433        $11,765

Accumulated depreciation

   (5,181)         (1,961)


Net fixed assets

$15,252        $ 9,804


During the years ended December 31, 2004 and 2003, the Company recognized $3,220 and $1,961, respectively, in depreciation expense.


F12





25







KARMA MEDIA, INC.

(FORMERLY ESTELLE REYNA, INC.)

NOTES TO FINANCIAL STATEMENTS (CONTINUED)

DECEMBER 31, 2004 AND 2003


NOTE 5 - STOCKHOLDERS' EQUITY (DEFICIT)


The Company is authorized to issue 25,000,000 shares of its $0.001 par value common stock.


As of December 31, 2004 and 2003, the Company had 16,600,000 and 14,800,000 shares of common stock outstanding, respectively.


On March 11, 2002, the Company effected a 1000-for-1 forward stock split of its $0.001 par value common stock.  All share and per share amounts have been retroactively restated to reflect this split.


On May 5, 1999, the Company issued 2,000,000 shares of its $0.001 par value common stock to an officer and director in exchange for a subscriptions receivable of $2,000.


During March 2002, an officer, director, and shareholder of the Company paid for expenses totaling $1,900 and paid cash in the amount of $100 to cancel the entire subscriptions receivable balance.


On September 25, 2002, the Company completed its offering registered via Form SB-2 and issued a total of 500,000 shares of its $0.001 par value common stock in exchange for cash of $25,000.


On February 14, 2003, the Company issued a total of 2,000,000 shares of its $0.001 par value common stock to two individuals, who are currently officers and directors of the Company, in exchange for services rendered valued at $100,000.


On February 28, 2003, the Company declared a stock dividend to its shareholders. Each shareholder of record as of February 28, 2003 received four shares of the Company's $0.001 par value common stock for each common share owned.


On July 14, 2003, Michelle Quinlan, the former president and CEO of the Company, cancelled 8,470,000 shares of the Company's $0.001 par value common stock.


On August 28, 2003, the Company issued a total of 770,000 shares of its $0.001 par value common stock to individuals for a subscriptions receivable of $770 and for services rendered of $37,730 based on the fair market value of the stock.


On December 4, 2003, the Company issued a warrant to purchase 3,000,000 shares of its $0.001 par value common stock in exchange for consulting services valued at $777,357.


F13





26







KARMA MEDIA, INC.

(FORMERLY ESTELLE REYNA, INC.)

NOTES TO FINANCIAL STATEMENTS (CONTINUED)

DECEMBER 31, 2004 AND 2003



NOTE 5 - STOCKHOLDERS' EQUITY (DEFICIT) (CONTINUED)


In 2004, the Company issued 1,800,000 shares of common stock valued at $882,000 for services rendered. These shares were issued in connection with two agreements.


NOTE 6 - WARRANTS AND OPTIONS


On December 4, 2003, the Company issued one warrant to a consultant to purchase 3,000,000 shares of the Company's $0.001 par value common stock. The warrant exercise price is $0.50 per share of common stock and substantially all warrants will expire on or before October 31, 2013. The warrant has been determined to have a market value of $777,357 using the Black-Scholes option pricing model with a market value per common share of $0.50, a risk free rate of return of 4.41%, an exercise period of ten years and a volatility of 80% and was discounted for the lack of marketability.


During the years ended December 31, 2004 and 2003, no warrants were exercised.


NOTE 7 - RELATED PARTY TRANSACTIONS


During the years ended December 31, 2004 and 2003, the Company paid the president of the Company $34,000 and $0, respectively, for his services.


During the years ended December 31, 2004 and 2003, the Company paid the secretary of the Company $82,500 and $0, respectively, for her services.


Office space and services are provided without charge by an officer until the end of November, 2004. On December 1, 2004,  the Company signed a lease with eOfficesuites for four office suites. Such costs are immaterial to the financial statements and, accordingly, have not been reflected therein. The officers and directors of the Company are involved in other business activities and may, in the future, become involved in other business opportunities. If a specific business opportunity becomes available, such persons may face a conflict in selecting between the Company and their other business interests. The Company has not formulated a policy for the resolution of such conflicts.


F14





27







KARMA MEDIA, INC.

(FORMERLY ESTELLE REYNA, INC.)

NOTES TO FINANCIAL STATEMENTS (CONTINUED)

DECEMBER 31, 2004 AND 2003


NOTE 8 - COMMITMENT


On December 4, 2003, the Company executed a consulting agreement with Christopher Pair to assist the Company with strategic planning and introducing potential business partners and customers. The agreement provides for (a) consulting fees paid quarterly based on 20% of net revenues less certain revenues attributable to sources not associated with the contract and other expenses; and (b) issuance of one warrant to purchase up to 3,000,000 shares of the Company's $0.001 par value common stock. Consulting fees associated with the warrant were based on a value of $0.50 per share. The value of the warrant was based on the then-market closing price of the Company's common stock. The Company then discounted the then-market closing price because the shares issued and options to purchase shares were restricted and the volume of trading of the Company's common stock that was not restricted was relatively low. The resulting consulting expense recognized for the warrant issuance was $777,356 for the year ended December 31, 2003. During the year ended December 31, 2004, the Company paid no consulting fees and accrued no fees.

 

 

NOTE 9 - GOING CONCERN


As shown in the accompanying financial statements' the Company has sustained net operating losses for the years ended December 31, 2004 and 2003, and has sustained large accumulated deficits.


The Company's future success is dependent upon its ability to achieve profitable operations and generate cash from operating activities. Sales have started to increase and the Company believes that it will be profitable in 2005, and will generate sufficient net income and cash flow to sustain operation over the next twelve months. The majority of the current year loss was the result of the issuance of stock for consulting services.


There is however no guarantee that the Company will be able to generate revenues to sustain its operations.


The financial statements do not include any adjustments that might result from the outcome of this uncertainty.


F15





28






Item 8. Changes In and Disagreements With Accountants on Accounting and Financial Disclosure.

On April 17, 2004, the Company engaged Bagell Josephs & Company,  LLC  as the Company's independent  accountants. On April 20, 2004, the Company dismissed its former public accountants, Beckstead and Watts, LLP.  In the absence of an audit or similar committee, the board of directors of the Company approved the decision to change accountants.

There were not, within the past two years, any disagreements with Beckstead and Watts, LLP that are known to Company's management and relate to accounting principles or practice, financial disclosures, auditing scope or procedures, or other disagreements reportable under Item 304 of Regulation S-K.

The Company requested that Beckstead and Watts, LLP furnish it with a letter addressed to the Securities and Exchange Commission stating whether or not it agrees with the above statements.  A copy of such letter was filed as Exhibit 16 to the Form 8-K filed on April 22, 2004.

Item 8a. Controls and Procedures.

The Company's management, with the participation of the Company's Chief Executive Officer and Principal Financial Officer, has evaluated the effectiveness of the Company's disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the "Exchange Act")) as of the end of the period covered by this report.  Based on that evaluation, the Company's Chief Executive Officer and Principal Financial Officer have concluded that, as of the end of such period, the Company's disclosure controls and procedures are effective.

There have not been any changes in the Company's internal control over financial reporting (as such term is defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) during the Company's fiscal fourth quarter that have materially affected, or are reasonably likely to materially affect, the Company's internal control over financial reporting.










29







PART III

Item 9. Directors, Executive Officers, Promoters and Control Persons; Compliance With Section 16(a) of the Exchange Act.

Directors, Executive Officers, Promoters and Control Persons

Each of Karma Media's directors is elected by the stockholders to a term of one (1) year and serves until his or her successor is elected and qualified.  Each of the officers is appointed by the Board of Directors to a term of one (1) year and serves until his or her successor is duly elected and qualified, or until he or she is removed from office.  The Company does not presently have any standing audit, nominating or compensation committee, or any committee performing similar functions.

The following table sets forth certain information regarding executive officers and directors of Karma Media as of the date of this Annual Report:

Name and Address

Age

Position

Director since

Dominique Einhorn

34

President & CEO, Director

2003

Estelle Reyna

32

Vice President-Creative Design, Secretary, Director

2003

Gerard Keenan

43

Vice President-Business Development, Treasurer, Director, Principal Financial Officer

2005

Jonathan Marshall

39

National Sales Director

2004

The persons named above are expected to hold their office/position until the next annual meeting of Karma Media's stockholders.

Background of Directors, Executive Officers, Promoters and Control Persons

Dominique Einhorn, President & CEO, Director, has been involved in the management of on-line direct marketing strategies since 1993.  A graduate from the Universite des Sciences Humaines of Strasbourg, France, Mr. Einhorn (with co-founder Matthew Boyce) launched TheArtAuction.com, a pure online art auction in 1996.  TheArtAuction.com was eventually sold to a publicly-traded company.  From 1998 to 2001, Mr. Einhorn served as President and CEO of Powerclick, Inc., an Internet marketing and consulting firm, which he eventually sold as well.  From 2001 to 2003, Mr. Einhorn was CEO of 101marketing, Inc., an Internet marketing and consulting firm specializing in online media buys on behalf of its client base.  From 2002 to present, Mr. Einhorn has been President of The MarketDart Corporation, a marketing company specializing in the financial services industry.

Estelle Reyna (a.k.a. Esther Bermudez), Vice President-Creative Design, Secretary, Director, has been a free-lance translator and editor and a professional model and actress since 1998 to present.  In 2002, Ms. Reyna briefly served as Director of Business Development for CharityBuy, Inc., a marketing firm specializing in the development of fundraising strategies for the non-profit industry.  Ms. Reyna graduated suma cum laude from the Zurich University (Linguistics).  She worked as a judiciary interpreter for several years in Switzerland where she founded "Uebersetzer im Gericht."  The association's objective was to make the public and the judicial community aware of the unique role and function of interpreters in the legal system.  Ms. Reyna has been an environmental activist contributing to non-profit organizations like Greenpeace and Amnesty International by rendering advice/consulting services for campaigns in South America.

Gerard Keenan, Vice President-Business Development, Treasurer, Director, and Principal Financial Officer, has background experience as a media producer and director. In addition, he has an established background as a broadcast and high-definition engineer. Mr. Keenan first got his hands on a film camera at 8 years old and lead his fellow neighborhood kids in his own 8mm productions, which would then be screened for his small town using a projector and the garage door of his friend's house. His expansive range of skill comprises essentially every technical and creative role in film and television broadcasting, ranging from studio feature films to episodic television. This knowledge gives Mr. Keenan a great advantage as a producer or director, for if trouble arises, he  knows how to get it fixed. An accomplished Producer and Director, Mr. Keenan's client list includes ABC, NASCAR, ESPN, University of California, H.P.,  Sun, Intel, IBM, Cisco, and Network Appliance.  In 2001, after 15 years of professional production experience, Mr. Keenan created High Definition Productions, Inc.  He has homes in both Santa Cruz and in the rolling hills of Hollywood.

Jonathan Marshall, National Sales Director, brings to Karma Media over ten years of hands-on experience in the advertising industry.  A graduate of the California State University at Fullerton, Jonathan Marshall has been directly involved with online marketing since 1993.  Mr. Marshall's began his digital career as the founder of a web development firm called Planet Access in Newport Beach, California that later became a digital advertising agency.  Planet Access specialized in building custom web-based and top-performing rich media applications.  Over the last decade, Mr. Marshall has managed the development of multiple software applications including email and advertising-specific software.  He has also successfully overseen the launch of well over 100 web properties.  In his capacity as an expert in online transaction-based communication, Mr. Marshall has consulted with a number of high profile clients such as DuPont Corian, the NBA, the NFL, Chuck Jones Enterprises, Looney Tunes, Bell & Howell, Kingston Technologies, Mossimo, Billabong and many others.

 

 

30

 

 


 

 

Family Relationships

None.

Involvement in Certain Legal Proceedings

No director, officer, significant employee, or consultant of Karma Media has been convicted in a criminal proceeding, exclusive of traffic violations.

No director, officer, significant employee, or consultant of Karma Media has been permanently or temporarily enjoined, barred, suspended, or otherwise limited from involvement in any type of business, securities or banking activities.

No director, officer, significant employee, or consultant of Karma Media has been convicted of violating a federal or state securities or commodities law.

Audit Committee Financial Expert

Karma Media's board of directors has determined that Karma Media does not have an audit committee financial expert serving on its audit committee.

Section 16(a) Beneficial Ownership Reporting Compliance

Section 16(a) of the Securities Exchange Act of 1934, as amended requires the Company's directors and executive officers, and persons who beneficially own more than 10% of a registered class of the Company's equity securities, to file reports of beneficial ownership and changes in beneficial ownership of the Company's securities with the SEC on Forms 3 (Initial Statement of Beneficial Ownership), 4 (Statement of Changes of Beneficial Ownership of Securities) and 5 (Annual Statement of Beneficial Ownership of Securities).  Directors, executive officers and beneficial owners of more than 10% of the Company's common stock are required by SEC regulations to furnish the Company with copies of all Section 16(a) forms that they file.  

Except as otherwise set forth above, based solely on review of the copies of such forms furnished to the Company, or written representations that no reports were required, the Company believes that for the fiscal year ended December 31, 2003 directors, executive officers, and beneficial owners complied with Section 16(a) filing requirements applicable to them.

Item 10. Executive Compensation.

SUMMARY COMPENSATION TABLE
(na - not applicable)

  

Annual Compensation ($)

Long Term Compensation

(a)

(b)

(c)

(d)

(e)

(f)

Name and Principal Position

Year

Salary

Bonus

Other Annual Compensation

Restricted Stock Awards ($)

Dominique Einhorn
President & CEO, Director

2004

55,750

0

0

50,000

2003

5,000

na

na

na

2002

na

na

na

na

Estelle Reyna
Vice President-Creative Design, Secretary, Director

2004

55,750

0

0

50,000

2003

52,600

na

na

na

2002

na

na

na

na

Jonathan Marshall, National Sales Director

2004

0

0

0

2,000

2003

na

na

na

na

2002

na

na

na

na

Michelle R. Quinlan
President & CEO, Director
until 2003

2004

0

0

0

0

2003

0

0

0

0

2002

0

0

0

0

Michael G. Quinlan
Secretary & Controller, Director
until 2003

2004

0

0

0

0

2003

0

0

0

0

2002

0

0

0

0

There are no existing or planned option/SAR grants.

Item 11. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

The following table sets forth certain information as of December 31, 2004 with respect to the beneficial ownership of Karma Media's Common Stock by all persons known by Karma Media to be beneficial owners of more than 5% of any such outstanding classes, and by each director and executive officer, and by all officers and directors as a group.  Unless otherwise specified, the named beneficial owner has, to Karma Media's knowledge, either sole or majority voting and investment power.


34

 

 



Title Of Class

Name and Address of Beneficial Owner of Shares

Position

Amount of shares held by Owner

Percent of Class

Common

Dominique Einhorn
13101 Washington Boulevard, Los Angeles, CA 90066

President & CEO

5,006,991

30.2%

Common

Estelle Reyna
13101 Washington Boulevard, Los Angeles, CA 90066

Vice President-Creative Design, Secretary, Director

5,000,000

30.1%

Common

Michael C. Markwell
2021 Dahlia Avenue
Louisville, KY 40205

Vice President-Business Development, Treasurer, Director, Principal Financial Officer

40,000

0.2%

Common

Jonathan Marshall
13508 Lake Magdalene Drive
Tampa, FL 33613

National Sales Director

40,000

0.2%

Common

 

Executive Officers and Directors/Management as a Group

10,086,991

60.7%

Common

Michelle R. Quinlan
8343 East Earll
Scottsdale, Arizona 85251

Former (until 2003) Officer & Director

1,430,000

8.6%

Item 12. Certain Relationships and Related Transactions.

On May 5, 1999, the Company issued 10,000,000 shares (retroactively restated to reflect the split that took effect in March 2003) of its $0.001 par value common stock to Michelle R. Quinlan, then an officer and director, in exchange for a subscription receivable.  During March 2002, Michelle R. Quinlan paid for expenses totaling $1,900 and paid cash in the amount of $100 to cancel the entire subscriptions receivable balance.

During the year ended December 31, 2002, Michelle R. Quinlan, at the time the president and CEO of the Company, agreed to pay for a number of items in connection with Karma Media's organization, a registered offering, and start-up operations.  The total expenses paid by Michelle R. Quinlan equaled $11,338.00.

In 2002, Ms. Quinlan agreed to convert $1,900 of the loan into common stock in the transaction described above.  As of December 31, 2002, the Company repaid a total of $9,243 of the outstanding loan balance.  The remaining amount due to Michelle R. Quinlan as of December 31, 2002 was $195.  During the quarter ended September 30, 2003, the Company paid the entire balance of $195 of the outstanding loan to Michelle Quinlan.

In July 2003, Michelle Quinlan resigned as a director and officer of the Company.  Ms. Quinlan also instructed the Company to cancel 8,470,000 of the 10,000,000 shares previously owned by her.  As a result, the Company experienced a change in control.

In August 2003, Karma Media issued 40,000 shares of common stock to Michael C. Markwell, an officer & director, for a subscription receivable of $40 and for services valued at $1,960.  Also in August 2003, Karma Media issued 40,000 shares of common stock to Jonathan Marshall, an officer of the Company, for a subscription receivable of $40 and for services valued at $1,960.

Karma Media signed a lease for four (4) office suites with eOfficesuites in November, 2004, commencing December 1st, 2004.

 

35

 

 



 

Item 13. Exhibits and Reports on Form 8-K.

(a)    Exhibits required by Item 601 of Regulation S-B

Exhibit Number

Name and/or Identification of Exhibit

  

3.

Articles of Incorporation & By-Laws

 

(a)

Articles of Incorporation of Le Gourmet Co., Inc. filed on June 21, 2001, incorporated by reference to the Registration Statement on Form SB-2, as amended, filed with the SEC on June 19, 2002.

(b)

Bylaws of Le Gourmet Co., Inc. adopted on June 21, 2001, incorporated by reference to the Registration Statement on Form SB-2, as amended, filed with the SEC on June 19, 2002.

(c)

Certificate Of Amendment of Articles of Incorporation of Le Gourmet, Inc., incorporated by reference to the Information Statement on Form 14(C), filed with the SEC on March 24, 2003.

(d)

Certificate Of Amendment of Articles of Incorporation of Estelle Reyna, Inc., incorporated by reference to the Information Statement on Form 14(C), filed with the SEC on August 26, 2003.

  

10.

Material Contracts

 

(a)

Publishing Contract/Release Form, incorporated by reference to the Registration Statement on Form SB-2, as amended, filed with the SEC on June 19, 2002.

(b)

Correspondence with Mr. Einhorn and Ms. Reyna Regarding a Gift of Assets and Assignment of Revenues incorporated by reference to the Annual Report on Form 10-KSB filed with the SEC on March 13, 2003.

(c)

Independent Contractor Agreement with Matthew Boyce, incorporated by reference to the Quarterly Report on Form 10-QSB filed with the SEC on May 7, 2003.

(d)

Marketing Agreement between Prince Marketing Group, Inc. and Estelle Reyna, incorporated by reference to the Quarterly Report on Form 10-QSB filed with the SEC on May 7, 2003.

(e)

Broadcast Agreement between MBE 247, Markwell Productions, and Estelle Reyna Incorporated, incorporated by reference to the Quarterly Report on Form 10-QSB filed with the SEC on May 7, 2003.

(f)

The Planet Internet Services Terms and Conditions of Service, incorporated by reference to the Quarterly Report on Form 10-QSB filed with the SEC on November 14, 2003.

(g)

Engagement agreement between the Company and Dennis K. Rodman, Inc. incorporated by reference to the Annual Report on Form 10-KSB filed with the SEC on April 9, 2004.

(h)

Site Integration and Linking Agreement between the Company and A Special Wish Foundation incorporated by reference to the Annual Report on Form 10-KSB filed with the SEC on April 9, 2004.

(i)

Amended and Restated Consultant Agreement between Christopher Pair and the Company incorporated by reference to the Annual Report on Form 10-KSB filed with the SEC on April 9, 2004.

(j)

Marketing Agreement with Radiovisa Corporation, incorporated by reference to the Quarterly Report on Form 10-QSB filed with the SEC on May 14, 2004.

(k)

Programming Agreement with Urban America Television, incorporated by reference to the Quarterly Report on Form 10-QSB filed with the SEC on May 14, 2004.

(l)

Reseller Agreement with Wildgate Wireless, Inc., incorporated by reference to the Quarterly Report on Form 10-QSB filed with the SEC on August 10, 2004.

(m)

Qool Aid LLC Promotion Order, incorporated by reference to the Quarterly Report on Form 10-QSB filed with the SEC on August 10, 2004.

(n)

Broadcast Agreement with Olympusat, incorporated by reference to the Quarterly Report on Form 10-QSB filed with the SEC on August 10, 2004.

(o)

Broadcast Agreement with WRCX, incorporated by reference to the Quarterly Report on Form 10-QSB filed with the SEC on August 10, 2004.

(p)

Broadcast Agreement with Tiger Eye Broadcasting, incorporated by reference to the Quarterly Report on Form 10-QSB filed with the SEC on August 10, 2004.

(q)

Broadcast Agreement with WJAL, incorporated by reference to the Quarterly Report on Form 10-QSB filed with the SEC on August 10, 2004.

(r)

Broadcast Agreement with WYLE & WLLT, incorporated by reference to the Quarterly Report on Form 10-QSB filed with the SEC on August 10, 2004.

(s)

Broadcast Agreement with ATEL TV, incorporated by reference to the Quarterly Report on Form 10-QSB filed with the SEC on August 10, 2004.

(t)

Broadcast Agreement with Radio Difusión y Comunicación, incorporated by reference to the Quarterly Report on Form 10-QSB filed with the SEC on August 10, 2004.

(u)

Management Consulting Agreement with Dartmouth Capital, Inc., incorporated by reference to the Quarterly Report on Form 10-QSB filed with the SEC on August 10, 2004.

(v)

Broadcast Agreement with Globe Entertainment Television, incorporated by reference to the Quarterly Report on Form 10-QSB filed with the SEC on November 12, 2004.

(w)

Broadcast Agreement with WKM RADIO, incorporated by reference to the Quarterly Report on Form 10-QSB filed with the SEC on November 12, 2004.

(x)

Financial Services Consulting Agreement with US EURO Consulting, incorporated by reference to the Quarterly Report on Form 10-QSB filed with the SEC on November 12, 2004.

(y)

Engagement Agreement with US EURO Securities, incorporated by reference to the Quarterly Report on Form 10-QSB filed with the SEC on November 12, 2004.

(z)

License Agreement with OBE TV, incorporated by reference to the Quarterly Report on Form 10-QSB filed with the SEC on November 12, 2004.

(aa)

Interactive Marketing and Content Distribution Agreement with AltNet, incorporated by reference to the Quarterly Report on Form 10-QSB filed with the SEC on November 12, 2004.

(bb)

Agreement with Broadcast Marketing Corp., incorporated by reference to the Quarterly Report on Form 10-QSB filed with the SEC on November 12, 2004.

(cc)

Program License Agreement with America One Television, incorporated by reference to the Quarterly Report on Form 10-QSB filed with the SEC on November 12, 2004.

(dd)

Broadcast Agreement with CVMCommunications Group Limited, incorporated by reference to the Quarterly Report on Form 10-QSB filed with the SEC on November 12, 2004.

(ee)

Trading Plan, pursuant to SEC Rule 10b5-1

(ff)

Content Distribution Agreement, by and between Karma Media, Inc., and 9 Squared, Inc.

(gg)

Program License Agreement, between VOTH Network, Inc.,, Karma Media, Inc.

(hh)

Multi-Media and Public Relations Services Agreement, is made between Karma Media, Inc. and Big John's Team.

(ii)

Interactive Marketing and Content Distribution Agreement, between Altnet, Inc., and Karma Media, Inc.

(jj)

Office Lease with eOfficeSuites, Inc.

(kk)

Broadcast Agreement

  

31.

Officer certifications pursuant to the Sarbanes-Oxley Act of 2002.

  

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Certification Pursuant to Title 18, United States Code, Section 1350, as Adopted Pursuant to Section 906 Of The Sarbanes-Oxley Act Of 2002.

(b) Reports on Form 8-K

During the last quarter of the fiscal year ended December 31, 2004, Karma Media filed the following Current Reports on Form 8-K:

Date of Report

Date Filed

Items Reported

April 17, 2004

April 22, 2004

Item 4.  Change in Registrant's Certifying Accountant

Item 14. Principal Accountant Fees and Services.

We paid the following fees in each of the prior two fiscal years to its former principal accountant, Beckstead and Watts, LLP (and its predecessor, G. Brad Beckstead, CPA) of Las Vegas, NV.


 

Year Ended December 31,

 

2004

2003

Audit Fees

7,500

7,500

Audit-Related Fees

-

-

Tax Fees

500

All Other Fees

  

Total

7,500

8,000


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On April 17, 2004, the Company engaged Bagell Josephs & Company, LLC as its new principal independent accountant. The Company paid the following fees to its present principal auditors, Bagell Josephs & Company, LLC

 

Year Ended December 31, 2004

Audit Fees

5,000

Audit-Related Fees

-

Tax Fees

-

All Other Fees

-

Total

5,000

"Audit Fees" consisted of fees billed for services rendered for the audit of Karma Media's annual financial statements and for review of the financial statements included in Karma Media's quarterly reports on Form 10-QSB.

Beckstead and Watts, LLP, did not perform any non-audit services for Karma Media in either the fiscal year ended December 31, 2004 or the fiscal year ended December 31, 2003.

Bagell Josephs & Company, LLC, was paid $5,000 for reviews of financial statements included in our quarterly reports filed during the fiscal year ended December 31, 2004.

The Company has no formal audit committee.  However, the entire Board of Directors (the "Board") is the Company's de facto audit committee.

The Board discussed with the auditors any relationships that may impact their objectivity and independence and satisfied itself as to the auditors' independence.

The Board reviewed the audited consolidated financial statements of the Company as of and for the year ended December 31, 2004, with management and the independent auditors.  Management has the responsibility for the preparation of the Company's financial statements and the independent auditors have the responsibility for the examination of those statements.

Based on the above-mentioned review and discussions with the independent auditors and management, the Board of Directors approved the Company's audited consolidated financial statements and recommended that they be included in its Annual Report on Form 10-KSB for the year ended December 31, 2004, for filing with the Securities and Exchange Commission.





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SIGNATURES

In accordance with Section 13 or 15(d) of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.


Karma Media, Inc.

(Registrant)

 

By: /s/ Dominique Einhorn, President & CEO

 

March 31, 2005

In accordance with the Exchange Act, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

   

Signature

Title

Date

   

/s/ Dominique Einhorn

President & CEO, Director

March 31, 2005

Dominique Einhorn

  
   


/s/ Estelle Reyna

Vice President-Creative Design, Secretary, Director

March 31, 2005

Estelle Reyna

  
   

 /s/ Gerard Keenan

Principal Financial Officer, Principal Accounting Officer

March 31, 2005

  





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