DFAN14A

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

 

SCHEDULE 14A

(Rule 14a-101)

SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of

the Securities Exchange Act of 1934

 

 

Filed by the Registrant  ☐                             Filed by a Party other than the Registrant  ☒

Check the appropriate box:

 

☐   Preliminary Proxy Statement
☐   Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
☐   Definitive Proxy Statement
☒   Definitive Additional Materials
☐   Soliciting material Pursuant to §240.14a-12

Automatic Data Processing, Inc.

(Name of Registrant as Specified In Its Charter)

William A. Ackman

Veronica M. Hagen

V. Paul Unruh

Pershing Square Capital Management, L.P.

PS Management GP, LLC

Pershing Square, L.P.

Pershing Square II, L.P.

Pershing Square International, Ltd.

Pershing Square Holdings, Ltd.

Pershing Square VI Master, L.P.

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

☒   No fee required.
☐   Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
  1)  

Title of each class of securities to which transaction applies:

 

     

  2)  

Aggregate number of securities to which transaction applies:

 

     

  3)  

Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined):

 

     

  4)  

Proposed maximum aggregate value of transaction:

 

     

  5)  

Total fee paid:

 

     

☐   Fee paid previously with preliminary materials.
☐   Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.
  1)  

Amount Previously Paid:

 

     

  2)  

Form, Schedule or Registration Statement No.:

 

     

  3)  

Filing Party:

 

     

  4)  

Date Filed:

 

     

 

 

 

Pershing Square Capital Management, L.P. and certain affiliates (“Pershing Square”) posted the following material to their Facebook page relating to Automatic Data Processing, Inc. (the “Company”):

LOGO

ADP Ascending
Published by Global Strategy Group [?] 5 hrs
As long-term shareholders, we believe in ADP’s future potential. Find
out how to support that vision today.
How to Vote I ADP Ascending
ADP has informed Broadridge that the record date for voting at the 2017 annual
meeting is September 8, 2017. Review Gold Card Voting when available.
ADPASCENDING.COM

Pershing Square posted the following material to their Twitter page relating to the Company:

LOGO

ADP Ascending
@ADPascending
Learn about our nominees for $ADP’s board:
Bill Ackman, Veronica Hagen, and V. Paul
Unruh
The Nominees ADP Ascending
Our nominees for the Board of ADP are Bill Ackman, Veronica M.
Hagen and v. Paul Unruh who will assist in achieving ADP’s
maximum potential.
adpascending.com
6:30AM - 18 Oct 2017
2 Retweets 4 Likes
2 4

LOGO

ADP Ascending
@ADPascendmg
$ADP is falling behind its competition.
@BiiiAckman spoke w/@YahooFinance about
plan to set ADP on the right course
How Bill Ackman’s battle with ADP differs from his other activist campaigns
In his activist campaigns, Pershing Square Capital’s Bill Ackman typically tries to
appeal to institutional investors. With ADP, he’ll nave to take a different approach.
finance.yahoo.com
10:00 AM • 18 Oct 2017
1

Pershing Square has placed the following advertisements on Twitter:

LOGO

ADP Ascending
@ADPascending
Follow
Learn about our nominees for $ADP’s board:
Bill Ackman, Veronica Hagen, and V. Paul
Unruh
The Nominees I ADP Ascending
Our nominees for the Board of ADP are Bill Ackman, Veronica M.
Hagen and V. Paul Unruh who will assist in achieving ADP’s
maximum potential.
adpascending.com
6:30AM- 18 Oct 2017
2 Retweets 4 Likes 2 4

LOGO

No Spacing;ADP Ascending
©ADPascend ing
Follow
Our fourth question for $ADP is out. Check it
out and remember to #VoteGOLD to help
ADP improve.
Your vote is important.
Vote the GOLD Proxy Card Today.
Question:
Competitors like Workday, Ultimate Software and Ceridian’s Dayforce have taken
substantial market share at the expense of ADP, despite ADP spending significantly
more on R&D. Why doesn’t ADP have a best-in-class product for the Enterprise
market?
6:30AM -17 Oct 2017
6 Likes 6

LOGO

ADP Ascending
@ADPascend ing
We want to help ADP improve customer
service, invest in tech and increase
efficiency. Help us and #VoteGOLD today
Follow
How to Vote GOLD for The Nominees for ADP’s Transform ... youtube.com
9:00AM- 17 Oct 2017
8 Likes
8