CHON BURI, THAILAND - December 18, 2025 - Digital marketing strategist Tony Hayes has released "The 2026 Marketing Playbook," a curated collection of 18 strategies addressing the seismic shifts transforming online discovery and customer acquisition. The comprehensive guide responds to data showing that only 1 in 3 Google searches now result in organic clicks, while AI-powered platforms like ChatGPT process over 1 billion searches weekly.
The playbook delivers actionable intelligence across four critical areas: AI SEO optimization, local and niche domination, breakthrough tools and tactics, and strategic diversification beyond traditional search engines.
Critical Insights for 2026
Hayes' playbook highlights several game-changing developments:
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AI Overviews Impact: Research shows AI Overviews now appear for 26% of searches and rising. One featured case study demonstrates how a business went from zero AI Overview presence to 90+ keywords in just 4 months, driving a 2,300% increase in AI-driven traffic.
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"Fan-out Queries": New research from Surfer SEO identifies specific query types that dramatically increase chances of citation in Google's AI Overviews, with optimization strategies following completely different rules than traditional SEO.
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YouTube's TV Transformation: The platform is quietly optimizing its algorithm for living room viewing, prioritizing longer-form, "bingeable" content as it competes directly with traditional television.
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The Growing Discovery Pie: While organic Google click-through rates decline, total discovery across ChatGPT, YouTube, Reddit, and other platforms is exploding, requiring businesses to diversify their visibility strategies.
From Theory to Implementation
"Information without action is just entertainment," Hayes emphasizes. "This isn't about consuming content—it's about implementing strategies that work right now while your competitors are still planning."
The playbook includes specific tactical guidance on:
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Appearing in ChatGPT citations through external validation on third-party sites
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Optimizing for "Agentic Research" and how AI verifies facts
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Reverse engineering the 5-step pattern behind apps generating $50K monthly recurring revenue in under 180 days
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Local SEO mastery with hyper-neighborhood-specific content strategies
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The "Anti-Clickbait" thumbnail approach now outperforming mystery-style titles
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Building functional websites and tools in 60 seconds using Gemini 3
Proven Track Record
Hayes operates multiple AI-powered marketing automation businesses from Thailand, including Channel Content Pilot, SEO Sneakies, PageTycoon, and RankMesh. His "Vibe Rebrandables" series of lead magnet software apps has attracted thousands of users, with one tool achieving 47% referral conversion rates and another generating $12,000 in revenue within 90 days.
His systematic approach to social listening across Twitter, YouTube, industry newsletters, and marketing websites allows him to identify emerging strategies before mainstream adoption—a methodology he shares through his Daily Growth Signals newsletter.
Accessibility and Implementation
The complete 2026 Marketing Playbook is available through Hayes' Daily Growth Signals newsletter athttps://anthonyhayes.me/the-2026-marketing-playbook-18-strategies-you-need-today. Each of the 18 strategies includes direct links to original sources, detailed takeaways, and implementation guidance.
"Speed of execution beats perfect planning every single time," Hayes notes. "Pick one strategy that resonates with where your business is today and implement it today. That's how you separate yourself from the pack."
About Tony Hayes
Tony Hayes is a digital marketing strategist and entrepreneur specializing in transforming emerging marketing strategies into systematic, repeatable processes. Operating from Thailand, he manages multiple AI-powered marketing automation businesses and publishes the Daily Growth Signals newsletter, delivering curated marketing intelligence to entrepreneurs, agency owners, and small business owners. His philosophy centers on "information without action is just entertainment," emphasizing complete implementation over theoretical knowledge.
For more information, visit https://linktr.ee/TonyHayes
Media Contact: Tony Hayes Digital Marketing Strategist YouTube: https://youtube.com/@tonyhayes Twitter: https://x.com/TonyH_Marketing
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