Lumberton, New Jersey - Pure Parima, the luxury bedding brand known for its certified Egyptian cotton and award-winning craftsmanship, is excited to announce the launch of a new, serene shade in its fan-favorite Ultra Percale Collection: Lilac.
Crisp, breathable, and irresistibly cooling, Ultra Percale is Pure Parima’s go-to summer sheet—crafted from 100% Giza Egyptian cotton and designed with a one-over-one-under weave that delivers that hotel-style coolness night after night. Now available in Lilac, this seasonal addition adds a soft, calming hue to your summer bedroom refresh.
“Lilac is a perfect blend of fresh and feminine—ideal for those who want a pop of color that still feels light, airy, and elevated,” said Parima Ijaz, Founder of Pure Parima. “It’s our way of helping customers bring a breath of fresh air into their sleep space, without sacrificing comfort or quality.”
The Ultra Percale Collection has received industry acclaim for its smooth matte finish and ability to wick away heat, making it a best-seller for warm sleepers and summer months. With the addition of Lilac, the collection now offers a wider palette of modern, versatile colors to match every aesthetic.
Lilac Ultra Percale sheets are now available in Full, Queen, King, and California King sizes. For more information or to shop new releases visit www.pureparima.com.
About Pure Parima
Pure Parima is an elevated lifestyle brand known for its meticulously crafted luxury products, starting with the highest-quality Egyptian cotton bedding. As an industry leader in premium home goods, Pure Parima is committed to superior craftsmanship and eco-friendly practices. What began as a luxury bedding company has now grown into a destination for wellness-inspired living, offering beautifully made essentials to support health, relaxation, and an elevated lifestyle.
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