MIAMI, FL / ACCESS Newswire / February 7, 2025 / Daniela León Cornejo, former head of pricing at major Latin American bank, announces the launch of Value of Insights -- a Miami-based consultancy bringing specialized pricing expertise to the financial sector. The consultancy addresses the growing need for strategic pricing capabilities in banks, insurance companies and fintech firms worldwide.
Breaking New Ground in Financial Services
Financial institutions have historically treated pricing as a tactical decision rather than a strategic advantage. "Most banks in Latin America, and other countries, don't have a specialized pricing team," Daniela explains. "They just give that task to the commercial or analytics teams, which obviously have different incentives that are not necessarily aligned with profitability." Value of Insights fills this gap by helping financial institutions harness their existing advantages. "The financial sector has the best setup to get the best value from pricing - deep customer data for segmented strategies, advanced technologies, and daily banking interactions with clients," Daniela notes.
Numbers tell the story at Value of Insights. Working with BCP: Banco de Crédito del Perú - part of Credicorp Ltd, Daniela's team helped increase annual revenues by 32% across their retail portfolio. For personal loans specifically, they achieved a 48% jump in net income. These weren't just incremental improvements - they marked historic milestones for the bank. "When you have any product that has a cost X, if you increase the pricing by 1%, that goes directly to the bottom line," Daniela explains. "There's no more cost around that. Several studies show that moving prices 1% can move operating profit around 11%."
Cultivating Commercial-Analytical Hybrid Talent
Building an effective team can be challenging. Daniela looks for what she calls "unicorns" - rare individuals who combine commercial savvy skills with analytics. "There's a specific profile that I always look for," she notes. "The most successful unicorns are the ones that start not as unicorns but start so flexible, and so curious that they can become one." This focus on talent development stems from her understanding that pricing requires both art and science. The best team members need strong communication skills alongside strategic thinking abilities.
In Miami, Value of Insights works differently than typical consultancies. Rather than spreading themselves thin across industries, they focus exclusively on financial services - including banks, insurance companies, and fintech firms. The foreign exchange business has proven particularly fertile ground. "That's a gold mine," Daniela shares. "It's a retail product where you can have frequent feedback from clients and know what price point works better. If you have the analytics and the possibility to iterate very fast in the pricing of a product, you can definitely get more value."
Leading Pricing Transformation in Finance
Having left her corporate career to focus fully on Value of Insights, Daniela has big plans. "If I'm quitting my corporate career, which has been a lot of sweat and effort from me at this time, I'm doing something really big," she says. "I want to revolutionize pricing." Her expertise has already earned recognition. In 2023, she received the FICO Vanguard Award for transforming financial services pricing through data-driven insights - an honor previously given to Wells Fargo. The following year brought the Fintech Americas Disruptor Award for her innovative leadership.
Value of Insights begins each engagement with a comprehensive maturity assessment that covers different areas around pricing - technology, data, monitoring, analytics and governance. This thorough evaluation creates a foundation for understanding an institution's current state and future potential. "You really have to know where you want to go," she emphasizes, quoting Alice in Wonderland: "If you don't know where you're going, every path will look great."
Transforming Financial Pricing
For financial institutions looking to transform their pricing strategy, Value of Insights provides a maturity assessment with a 360-degree focus, helping create and execute targeted improvement plans that deliver both immediate results and long-term capabilities.
For financial institutions interested in transforming their pricing strategies, visit valueofinsights.com or contact them at contact@valueofinsights.com.
Daniela León Cornejo
Value of Insights
valueofinsights.com
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SOURCE: Value of Insights
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