New York is on Depop!

Depop Doubles Down on U.S. Growth with NYC Takeover

This June, Depop is taking over New York City with a massive, citywide celebration of secondhand fashion, sustainability, and community-driven style under the banner “New York is on Depop.” While the campaign’s heart beats in the streets of NYC, Depop’s vibrant marketplace and community-first ethos will echo across the U.S. through exclusive shop drops, limited-edition collaborator collections, and IRL events that bring the spirit of New York fashion directly to you.

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One of the only U.S. fashion resale marketplaces with zero selling fees, Depop is turning NYC into a living, breathing fashion hub, showcasing the city’s eclectic style and celebrating a new era of fashion that is bold, sustainable, and powered by the community.

Depop’s takeover of New York City is an immersion into the very fabric of the people who live there. Real New Yorkers who represent the heart of Depop’s community will be featured on billboards, subway stations, and bus stops across the city bringing to life the diverse fashion expressions of the city and emphasizing a fashion resale marketplace powered by people who wear their individuality with pride.

“Across June, we're making circular fashion more visible, accessible and engaging for New Yorkers through a mix of media, IRL experiences and digital shopping,” says Peter Semple, Depop’s Interim CEO. “From our partnership with the Brooklyn Museum to our first-ever Depop Block Party to a pop-up shop with Cosmopolitan, we'll be showing up where culture, communities, creativity and commerce intersect. Through these moments, and with the great secondhand fashion on Depop, we're excited to celebrate and contribute to the many kinds of style and self-expression that have their home in New York.”

While New Yorkers experience this takeover firsthand, Depop is offering the rest of the country a chance to be part of the excitement, with exclusive shop drops that capture the essence of NYC’s one-of-a-kind style.

• Depop x Brooklyn Museum First Saturday: Pride (June 7)
  
  Depop will kick off its month-long takeover in collaboration with the Brooklyn Museum’s First Saturday program, an iconic after-hours event that draws thousands of visitors each month. As the sole sponsor of the event, Depop will feature three standout sellers—@andvintageee, @Shopjuliananyc, and @Zemistar—who will showcase curated menswear, womenswear, kidswear, accessories, and more. Attendees can shop, enjoy live performances, and capture their own moment at the custom photo station. It’s an unforgettable night that sets the tone for an entire summer of fashion, art, and inclusivity.
  
  

• Depop x Brooklyn Stroll Club (June 7)
  
  Depop is teaming up with Brooklyn Stroll club for a pre-Father's Day celebration that puts sustainable family style center stage. This morning event at Rivian Williamsburg brings together the BSC community of fashion-forward dads and their kids for a refreshing approach to kidswear. Featuring a playful clothes swap station, families will discover how secondhand shopping creates unique style moments that grow with their children. Because growing up feels fast, but their fashion shouldn't have to be disposable. The exclusive gathering will showcase Brooklyn's coolest dads and their little style icons reimagining kidswear through the lens of circular fashion—where outgrowing clothes becomes an opportunity, not a guilt trip. The collaboration will be shared through social content, bringing the spirit of this sustainable family fashion moment to a wider audience.
  
  

• Depop Block Party (June 14)
  
  What’s a New York summer without a block party? Depop is bringing the ultimate celebration to the streets, combining fashion, music, food, and community. With NYC-based Depop sellers, local DJs spinning all day, iconic food trucks serving up the goods, and hands-on interactive moments, this one-day event will transform the city’s streets into a vibrant marketplace and creative playground. Whether you're shopping for secondhand gems or enjoying live entertainment, the Depop Block Party is your invite to celebrate sustainable style—NYC style.
  
  

• Depop x Cosmopolitan Closet (Nationwide shop drop June 17th, IRL event June 21)
  
  Depop is partnering with Cosmopolitan for a dynamic six-month collaboration that puts a spotlight on NYC style. Launching June 17, Cosmopolitan Closet will feature exclusive in-app shop drops curated by Cosmo editors, offering a mix of items from their fashion closet, select pieces from Depop sellers, and exclusive Cosmo merch. The partnership will also include an IRL shopping event on June 21 in SoHo, hosted by Cosmopolitan Editor-In-Chief Willa Bennett, where guests can not only shop amazing vintage and second hand finds, but engage in creative experiences including food, crafts, photo moments, and more.

A Movement for Sustainability and Community

At the core of Depop’s takeover is its unwavering commitment to sustainability. Since its founding, Depop users have given over 100 million items a second life. In the past three years alone, sales on the platform have helped save 300,000 metric tons of greenhouse gas emissions—equivalent to driving around Earth 30,000 times—and saved 9.2 billion liters of water. This is not just a campaign; it’s a testament to the real, measurable impact that circular fashion can have on the planet.

This commitment is embodied in Depop’s community-first approach, where every purchase and sale is part of a broader conversation about fashion, self-expression, and sustainability. With over 43 million registered users and 5.1 million active buyers in 2024, Depop is not just a marketplace—it’s a thriving community of people united by a shared passion for fashion and sustainability.

Empowering the Next Generation of Fashion Leaders

Depop’s Student Manager program is one of the most dynamic ways we’re driving change. Across 100 universities in the U.S., more than 200 campus managers are championing circular fashion by organizing flea markets, swap shops, and educational seminars. This Earth Month, 385 student-led events gave nearly 23,000 pieces of clothing a second life, saving an estimated 1 million gallons of water. Depop is empowering young people to lead the charge for sustainable fashion and build a community where sustainability isn’t just a trend, but a way of life.

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