Former Salesforce Agentforce & Einstein Bots architects bring deep AI expertise and enterprise-scale experience to accelerate AI-powered GTM automation

ShiftUp, the pioneering platform transforming go-to-market workflows through intelligent automation, today announced the appointment of three distinguished technology leaders to its team. The company has recruited Ben Myles as Chief Technology Officer, Jonathan Rico as Head of Engineering and Product, and Mark Holton as Lead Sr. Software Architect—all veterans of Salesforce's groundbreaking Agentforce & Einstein AI platform.

The strategic hires represent a combined 30+ years of enterprise AI experience, bringing proven expertise in building and scaling conversational AI systems that serve millions of users globally. Each executive played instrumental roles in architecting Salesforce's Einstein Bots platform, which revolutionized how enterprises deploy intelligent automation at scale.

Ben Myles joins as Chief Technology Officer, bringing over a decade of experience architecting industry-defining AI platforms at Salesforce, where he served as lead architect of the Einstein Bots platform. As a serial entrepreneur and technical visionary, Ben has built multiple successful ventures while maintaining his reputation as a hands-on architect who transforms emerging technologies into scalable business solutions. His unique ability to bridge cutting-edge AI innovation with enterprise-grade reliability positions him to drive ShiftUp's mission of reimagining GTM workflows through intelligent automation.

Jonathan Rico assumes the role of Head of Engineering and Product, contributing over a decade of experience with ISV technologies and AI-driven cloud platforms at Salesforce and ServiceNow. Jonathan led the creation of Einstein Bots—from concept to enterprise-wide adoption and, most recently, its generative-AI evolution as Agentforce. A published inventor with five patents in conversational AI and visual bot design, he has also steered multiple strategic AI, digital-engagement and sales enablement initiatives. Jonathan’s focus on applied AI ensures every innovation delivers measurable business value, and his expertise in fault-tolerant, massively scalable systems positions ShiftUp to deliver intelligent automation that transforms GTM performance.

Mark Holton has been appointed Lead Sr. Software Architect, bringing over a decade of experience designing fault-tolerant data pipelines that power mission-critical AI systems at Salesforce. Holton architected the event infrastructure processing over 3 billion events monthly for Einstein Bots and is a two-time engineering excellence award winner and TMP All-Star Award recipient—Salesforce's highest honor recognizing technologists for Trust, Innovation, and Customer Success. As a startup veteran who served as the fifth engineer at LiquidPlanner (now Tempo.io), his mastery of high-performance architectures at unprecedented scale enables ShiftUp to deliver intelligent, always-on revenue insights that transform GTM execution.

"We're witnessing a fundamental shift in how revenue teams operate, and AI is the catalyst that will separate market leaders from the competition," said Nick Valla, CEO of ShiftUp. "Ben, Jonathan, and Mark represent the gold standard of enterprise AI architecture—they didn't just build Einstein Bots, they pioneered the blueprint for intelligent automation at scale. Their combined expertise in conversational AI, fault-tolerant systems, and enterprise architecture gives us the technical foundation to reimagine every aspect of the GTM motion. While others are still figuring out how to integrate AI into their workflows, we're building the future where AI doesn't just assist GTM teams—it transforms them into revenue-generating machines that operate with unprecedented speed, precision, and intelligence."

The appointments underscore ShiftUp's commitment to building enterprise-grade intelligent automation solutions that address the complex challenges facing modern revenue teams. The new leadership team will accelerate the development of ShiftUp's AI-powered platform, which promises to transform how organizations approach lead generation, customer engagement, and revenue optimization.

About ShiftUp

ShiftUp is revolutionizing go-to-market strategies through intelligent automation that transforms how revenue teams operate. By combining advanced AI capabilities with enterprise-grade reliability, ShiftUp enables organizations to optimize their GTM workflows, accelerate pipeline generation, and drive measurable revenue growth.

For more information, visit www.shiftupai.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250715808589/en/

While others are still figuring out how to integrate AI into their workflows, we're building the future where AI doesn't just assist GTM teams—it transforms them into revenue-generating machines.