– Led by Bessemer Venture Partners, with participation from NextEquity, GSBackers, and several existing backers, the investment will accelerate the launch of Presence^® CRM and strengthen Luxury Presence’s broader AI platform, which unifies marketing, predictive deal insights, and client engagement into a single, agent-branded growth system –

Luxury Presence, the leading growth platform trusted by over 87,000 residential real estate agents and brands, today announced the successful close of its Series C round for $22M in equity financing. The round was led by repeat lead investor Bessemer Venture Partners, with participation from NextEquity, GSBackers, TPC, and Adam and Jade Mills. In addition to the Series C raise, the company also secured a $15M debt facility from J.P. Morgan, bringing the total raise to $37M.

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Luxury Presence Secures $37M Raise for Presence® CRM, the First AI Relationship Engine That Finds Hidden Deals in Real Estate Agents’ Networks

Luxury Presence's new funding will be used to accelerate the development of Presence^® CRM, the first AI relationship engine that transforms an agent’s sphere into a proactive source of new business. This approach is purpose-built for high-performing agents whose businesses depend on strong personal brands and long-term client relationships.

Unlike traditional CRMs that require data entry and function primarily as organizational tools, Presence^® CRM is a System of Action. It unites an agent’s contacts, social media followers, communication history, website activity, and information from any other CRM with third-party data to enrich every relationship in real time. The system updates property records, tracks meaningful life events such as job changes, and predicts net worth shifts to surface who is most likely to enter the real estate market, often before they take their first visible action.

Using Luxury Presence’s proprietary Presence^® AI, the CRM continuously identifies timely moments to reach out and drafts the texts, emails, and call prompts as personal and on-brand messages. Agents receive a focused daily feed showing who matters most today, why they matter, and the exact action to take next. This is especially powerful for luxury agents, whose businesses depend on nurturing a high-value sphere over many years with on-brand and well-considered touchpoints.

“High-performing agents have years of business buried in their existing contacts and digital rolodexes,” said Malte Kramer, Founder & CEO of Luxury Presence. “Presence^® CRM brings those opportunities to the surface and shows every agent exactly what to do next. Traditional CRMs need to be fed. This is the first system that feeds the agent.”

Driving a New Era of Growth for Real Estate Agents

In an industry representing $1.5 trillion in annual transactions nationally (Federal Reserve) and over four million licensed professionals (ARELLO), this fundraise positions Luxury Presence to accelerate a new era of growth for high-performing and luxury agents, powered by trusted AI and the scale of Luxury Presence’s platform. Rather than focusing on task automation, Luxury Presence’s AI platform gives agents a measurable performance advantage by expanding their reach, elevating their brand, and generating more visibility, leads, and clients across the entire relationship lifecycle. The system draws on nearly 700 million annual interactions and more than 15 billion data points captured across the platform.

According to the National Association of REALTORS^® 2025 Technology Survey, 82% of agents reported their clients responded positively to the integration of technology in the buying and selling process. With rising client expectations, systems such as Presence^® CRM give agents a clear advantage by converting previously unused data into meaningful insights, strengthening client relationships, and enhancing overall service.

“We’ve seen Luxury Presence evolve from a trusted tech provider to the category-defining growth platform for real estate agents,” said Byron Deeter, Partner at Bessemer Venture Partners. “By unifying proprietary data with AI designed for the nuances of real estate, they’re giving agents a compounding advantage and turning existing relationships into their most powerful growth engine. With Presence^® CRM, Luxury Presence’s vision has the potential to transform one of the world’s largest and oldest industries.”

Since its Series B-1 raise in 2023, Luxury Presence has rapidly grown, achieving over 110% ARR growth while releasing a series of AI capabilities designed to accelerate agent success. Agents on the Luxury Presence platform now grow six times faster and close nearly three times more transaction volume than other agents in the same markets.

With 17,000 real estate businesses as clients; more than $85 million in annual recurring revenue (ARR); and $450 billion in annual transaction volume across more than 400,000 listings, Luxury Presence is uniquely positioned to deliver the unified platform agents rely on to grow their businesses.

Presence^® CRM will be included with all plans on the Presence^® Platform and will start rolling out in February 2026. For more information about Presence^® CRM, and to join the waitlist, visit luxurypresence.com/crm.

About Luxury Presence

Luxury Presence is the leading growth platform for high-performing real estate agents, teams, and brokerages. The company provides agent-branded websites, advanced marketing tools, and Presence^® CRM, the AI relationship engine that transforms an agent’s sphere into a proactive source of new business. More than 17,000 real estate businesses rely on Luxury Presence to elevate their brand, attract clients, and grow their business, including 30% of the Wall Street Journal RealTrends top agents and teams. Founded in 2016 by CEO Malte Kramer, Luxury Presence has become the unified platform for modern agents, combining premium design, data-driven marketing, and intelligent AI systems that support every stage of the client relationship.

Luxury Presence has raised $89M from notable investors including Bessemer Venture Partners, Switch Ventures, NextEquity, Toba Capital, Zillow Co-Founder Spencer Rascoff, real estate coach Tom Ferry, NBA Champion Dirk Nowitzki, and NFL Pro Larry Fitzgerald. The company has offices in Austin, Phoenix, Denver, Los Angeles, and New York City.

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