New bars boast up to 21g of protein, as little as 1g of sugar, and zero compromise on taste.

RAW Nutrition, the fast-growing sport nutrition brand that combines unmatched quality with cutting-edge formulation, today launches RAW Protein Bars, a candy-bar-inspired treat delivering between 18–21 grams of protein and just 1–5 grams of added sugar across four indulgent flavors.

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RAW Nutrition Launches Protein Bars That Deliver Candy-Bar Taste with Up to 21g of Protein

Protein bars have long forced consumers to choose between taste and macros. Many deliver solid nutrition but fall short on flavor, while traditional candy bars satisfy cravings with high sugar and minimal protein. RAW Protein Bars are designed to eliminate that tradeoff.

At 60 grams and 230 calories, RAW Protein Bars deliver up to five times the protein of a standard 52g candy bar — with up to 96 percent less added sugar. Bigger bar. Fewer calories. More protein. Less sugar. Everything people love about a candy bar, without the crash.

“Our goal was simple,” said Dom Iacovone, Co-Founder and CEO of RAW Nutrition. “Make a protein bar that people would actually choose, not just over other protein bars, but over candy bars. Not because they ‘should,’ but because it actually tastes better. We obsessed over flavor first, then built the macros to match. The result is something you’ll get addicted to but feel good about eating.”

RAW Protein Bars are designed to fit wherever cravings hit: post-workout, mid-afternoon slump, late-night treat. Each bar delivers high-quality protein with minimal added sugar and balanced macros, satisfying a sweet tooth without compromising performance goals.

The launch includes four candy-inspired flavors:

• Peanut Butter Fudge
• Double Fudge Brownie
• Salted Caramel Pretzel
• Dark Chocolate Cookie Butter

RAW Protein Bars will be available in 4-pack (SRP: $11.49) and 12-pack (SRP: $34.99) formats. To shop RAW Nutrition’s products or to learn more, visit getrawnutrition.com and Amazon, or follow them on Instagram, LinkedIn, TikTok or YouTube.

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About RAW Nutrition

RAW Nutrition is led by Dr. Domenic Iacovone, six-time Classic Physique Mr. Olympia Champion Chris Bumstead, and renowned bodybuilding coach Matt Jansen. Since its inception in 2019, RAW Nutrition has been recognized as the #1 fastest-growing sports nutrition company by Inc. 5000 and was named Brand of the Year by GNC and Vitamin Shoppe. All RAW Nutrition products are made with premium, clean ingredients, free from unnecessary fillers and additives. RAW Nutrition proudly carries the Informed-Sport certification, a mark of excellence that guarantees its products are rigorously tested for prohibited substances.

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