As the trend of businesses going digital grew in COVID era, so did the number of businesses opting for performance marketing to grow their sales. Specialists in this field are becoming increasingly vital because they help businesses to track the metrics of their marketing campaigns through transparent data reports. This is in addition to recommending innovative ideas that businesses can easily implement to boost their campaign metrics. Amid the many performance specialists in the market, Nibha Gupta is one that distinctly stands out from the rest.
Nibha Gupta is a highly accomplished professional in the broad field of digital marketing with a special focus on performance marketing. She has been working in the field of performance marketing and digital analytics for the last five years and has quite the portfolio to prove it.
Nibha has had extensive experience working with several artificial-intelligence-driven award-winning digital technology websites where she was able to execute more than a few successful digital marketing tactics. Some of the websites she has worked for have been included in Top 100 websites in power retail Australia in the years 2019, 2020, 2021, and 2022. She received 19th rank India wide in Google Online Marketing Challenge in 2013 where she represented Bansal Classes, Kota – a premium educational institute in India – for her exceptional work to grow the client revenue target through her data-driven advanced performance marketing tactics.
Nibha has a core understanding of the advance artificial-intelligence algorithms behind search (Google Ads, Bing Ads, Apple Ads), paid social (Facebook, Instagram, Tik-Tok, Pinterest, Twitter), remarketing (Criteo, Programmatic, Taboola, RTB House), and affiliate platforms like Commission Factory. With her knowledge in artificial intelligence combined with data driven insights, she has formulated various performance marketing strategies across the digital ecosystem which turned out to be a raging success across international trajectories including Australia, New Zealand, United States, United Kingdom, China, and India. Along with stronghold of artificial intelligence and performance marketing channels, Nibha has introduced cloud-based business intelligence tools like Datorama, Salesforce, Power BI & Tableau to numerous organizations.
Nibha Gupta has also been able to drive multi-million-dollar revenue for the websites she has worked on. What is more, the organizations she has been affiliated with include Accent Group, Splash box, Mercury Digital & Sokrati Merkle.
In addition to being data-driven with advance ability in Martech and Data visualization and personification, Nibha’s success in the performance marketing field can be traced to her highly technical knowledge in her field of expertise and how pretty hands-on she is with all things performance marketing. She is also on top of Adobe suite of ad tech including Adobe search cloud, DSP, and Adobe Analytics.
Nibha is open to attracting performance marketing clients who might want to work with her in the future. Please visit her LinkedIn page to connect with her.
Media Contact
Contact Person: Nibha Gupta
Email: Send Email
Phone: 0468856767
Address:U3 128 DEAKIN STREET
City: Essendon
State: VIC 3040
Country: Australia
Website: http://www.linkedin.com/in/nibha-gupta25/
