The Canadian wellness technology leader brings its award-winning red light therapy devices to the U.S. market, with a New York City launch, an expanded product lineup arriving in Q4, and a bold ambition: from #1 in Canada to #1 in the world
-- Kala Therapy, Canada's #1 light therapy brand, today announced a landmark expansion into the United States, marking the most significant chapter yet in the company's rapid growth story. With New York City as the launchpad, Kala is bringing its clinically precise, engineered-inCanada red light therapy devices to millions of new customers across the U.S.
The move follows years of extraordinary momentum at home. Trusted by more than 320,000 customers, chosen by professional athletes and leading doctors, and a proud partner of Team Canada, Kala has redefined what at-home light therapy can be. Now, the brand that conquered Canada is setting its sights on the world's biggest wellness market.
“Becoming Canada's #1 light therapy brand was never the finish line. It was the proof of concept,” said Cam Stajer, CEO of Kala Therapy. “The United States is the most exciting wellness market on the planet, and New York is its beating heart. We're arriving with the products, the science, and the ambition to become the #1 light therapy brand not just in North America, but in the world.”
From Dragons' Den to Forbes 30 Under 30: The Founder Behind the Light
Behind Kala's meteoric rise is a founder story that reads like a startup dream. Cam Stajer founded Kala in 2019 with a simple but ambitious mission: to bring high-quality, medical-grade red light therapy out of exclusive clinics and spas and into everyday homes.
The milestones came fast. In 2021, Kala made its national debut on Dragons' Den, earning early validation and momentum that accelerated the brand's growth across Canada. By 2024, Kala devices were featured across Toronto's streetcars and buses, and in December of that year, Stajer was named to the Forbes 30 Under 30 list, recognizing his vision for accessible wellness technology.
The wins kept coming: national event partnerships with the NFL, collaborations with Tennis Canada and Alo, and in January 2026, Kala proudly supported Team Canada as the Official Wellness Recovery Partner for the Olympic Winter Games Milano Cortina 2026. The brand has even already planted a flag in its new home market, partnering with New York City's famed Gotham Gym in late 2025 to bring red light therapy into one of Manhattan's most elite training environments.
Now, the U.S. expansion turns that first NYC foothold into a full-scale arrival.
A Bigger Kala for a Bigger Market
The U.S. expansion goes far beyond shipping across the border. Kala is scaling its operations, growing its team, and investing in U.S. fulfillment to deliver the fast, seamless experience its Canadian customers already know.
The company also confirmed that an expanded lineup of new products will launch in Q4, building on its most-loved devices, including the Kala Red Light Pro and Elite Panels, the Kala Red Light Face Mask, the Kala Restore Wrap, and the Kala Therapy Hat. From skin health and hair health to recovery, performance, and even pet therapy, Kala's growing range is designed to bring the benefits of light therapy into every part of daily life.
Trusted by the Best, Built for Everyone
Kala devices are used by elite athletes, NHL players, and wellness professionals across North America, and the brand's partnership with Team Canada reflects its commitment to science-backed performance and recovery. Every product is proudly engineered in Canada to medical-grade quality standards.
Growth has never come at the expense of purpose. Through its giving program, Kala donates one device for every ten sold to someone in need, a commitment the company is carrying into the U.S. market from day one.
Look for Kala on the Streets of New York
New Yorkers won't have to search hard to find Kala. In a nod to the Toronto streetcar campaign that helped make the brand a household name in Canada, Kala is taking over the streets of NYC with a fleet of branded advertising trucks. Rolling through Manhattan and beyond, the eye-catching trucks will showcase Kala's signature devices and introduce the city to the brand lighting up North American wellness, complete with exclusive launch offers for the U.S. market.
“We had an incredible response in Toronto, and we're excited to bring that same energy to New York,” said Stajer. “If you happen to spot a Kala truck around the city, we'd love for you to check it out!”
With this expansion, Kala Therapy is positioned to capture the surging American demand for at-home wellness technology and to cement its place as the defining name in light therapy worldwide.
For more information about Kala Therapy and its expansion into the United States, visit https://kalaredlight.com.
About Kala Therapy
Founded in Canada, Kala Therapy designs and engineers North America's leading red light therapy devices, scientifically informed technology built to support skin health, recovery, and everyday wellness.
Trusted by over 320,000 customers, professional athletes, and medical experts, and a proud partner of Team Canada, Kala is on a mission to make the power of light therapy accessible to everyone, everywhere.
Contact Info:
Name: Cam Stajer
Email: Send Email
Organization: Kala
Website: https://kalaredlight.com/
Release ID: 89198907
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