A personalized AI companion designed around you, with a vision for trusted agentic experiences.
New York, NY (PRUnderground) November 9th, 2026
Peppi Labs today announced the launch of Peppi (www.peppi.ai) for iPhone and Android, bringing its personalized AI companion experience to mobile while continuing support for the SMS experience that first introduced users to the platform.
Unlike traditional AI assistants, Peppi is designed by each user. Individuals create a companion with its own name, personality, communication style, backstory, and appearance, resulting in a unique experience that evolves over time through conversation, memory, and context.
Available through both mobile app and SMS, Peppi helps users stay organized, conduct research, manage schedules, summarize information, and navigate everyday decisions. With optional integrations, Peppi can assist with calendars, email workflows, reminders, and productivity tasks while maintaining a consistent experience across channels.
"We don't believe the future of AI will be thousands of disconnected tools," said Marvin Johnson, Chief Executive Officer of Peppi Labs.
"We believe every person will have a trusted AI that understands them, grows with them, and helps them navigate everyday life. Today's launch introduces Peppi as a personalized companion available through both mobile app and SMS, but this is only the beginning. Our vision is to build the future of personal AI, creating intelligent experiences that become increasingly useful, personalized, and capable over time."
"The future of AI isn't just about intelligence, it's about trust," said Kamran Ejaz, Chief Operations Officer of Peppi Labs.
"As AI becomes increasingly autonomous, people need confidence that their personal AI is acting in alignment with their interests. Our responsibility is to earn that trust one capability at a time through transparency, user control, accountability, and strong identity frameworks."
Looking ahead, Peppi Labs is building capabilities that extend beyond companionship. These include Peppi Pay, a platform for trusted agent-driven commerce; AskPeppi, a new approach to connecting consumers directly with businesses through AI-powered interactions; and the Agent Identity Network (AIN), a trust and identity framework designed to establish standards for how AI agents authenticate, operate, and safely act on behalf of users.
Peppi Labs believes that as AI becomes more deeply integrated into daily life, trust, identity, and user control will become foundational requirements for the emerging agentic economy. The company's long-term mission is to build personal AI that not only assists users but can safely represent their interests across digital experiences.
Peppi is available now for iPhone and Android. New users can create and personalize their companion in minutes, while existing users can continue conversations across both SMS and mobile experiences.
About Peppi Labs
Peppi Labs is building the future of personal AI. Its flagship product, Peppi, combines personalized companionship, memory, productivity assistance, and multi-channel accessibility into a single experience. The company is focused on creating trusted, user-centric AI while developing the identity, trust, and commerce infrastructure required for the next generation of agentic technology.
Media Contact
Marvin Johnson
Chief Executive Officer
Peppi Labs
info@peppi.ai
