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Why is Warby Parker (WRBY) stock soaring today

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What happened?

Shares of eyewear retailer Warby Parker (NYSE: WRBY) jumped 21.2% in the afternoon session after Investors continued to bid up the stock as the company reported third-quarter revenue of $244.7 million and narrowed its full-year revenue outlook.

According to the company's release, revenue rose 10.4% and adjusted EBITDA was $28.6 million. Warby Parker opened 12 net new stores, ending the quarter with 364. It narrowed full-year revenue guidance to $966 million to $976 million, about 11% to 12% growth, and kept adjusted EBITDA guidance at $117 million to $119 million.

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What is the market telling us

Warby Parker’s shares are extremely volatile and have had 60 moves greater than 5% over the last year. But moves this big are rare even for Warby Parker and indicate this news significantly impacted the market’s perception of the business.

The previous big move we wrote about was 4 days ago when the stock gained 21.9% on the news that the company reported third-quarter 2026 financial results with $244.7 million in revenue and announced the start date for pre-orders of its Intelligent Eyewear collection.

According to a company press release, Warby Parker reported that active customers increased by 3.0% to 2.74 million, while gross margin reached 54.4%. Warby Parker also posted net income of $5.6 million, with GAAP profit of $0.04 per share beating analyst expectations of $0.03. Adjusted EBITDA came in at $28.6 million, topping Wall Street consensus estimates of $26.91 million.

Warby Parker is up 37.4% since the beginning of the year, and at $31.07 per share, it has set a new 52-week high. Despite the year-to-date gain, investors who bought $1,000 worth of Warby Parker’s shares 5 years ago would now be looking at only $525.10.

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