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Why Clorox (CLX) Shares Are Getting Obliterated Today

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What Happened?

Shares of consumer products giant Clorox (NYSE: CLX) fell 9.1% in the morning session after the company reported mixed first-quarter results and lowered its full-year profit forecast. 

For its first quarter of calendar year 2026, the company's revenue of $1.67 billion was flat compared to the previous year, meeting Wall Street estimates, while adjusted earnings per share of $1.64 beat expectations by 6.1%. However, investors focused on the company's weaker outlook, as management lowered its full-year adjusted earnings per share guidance by 9.4% to a midpoint of $5.55. 

Adding to concerns, the company's gross margin for the quarter declined by 1.3 percentage points from the prior year, and adjusted operating income missed analyst forecasts. The lowered guidance and margin pressure overshadowed the earnings beat, signaling potential challenges ahead.

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What Is The Market Telling Us

Clorox’s shares are not very volatile and have had no moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful, although it might not be something that would fundamentally change its perception of the business.

The biggest move we wrote about over the last year was about 2 months ago when the stock dropped 3.4% on the news that escalating geopolitical tensions in the Middle East sparked a surge in oil prices and stoked fears of a wider economic conflict, as Trump warned the conflict could last up to a month. 

The sell-off was broad, with the Dow Jones Industrial Average falling by more than 1,000 points, while the S&P 500 and Nasdaq Composite each dropped over 2%. Investor anxiety centered on a conflict involving Iran, which reportedly led to the shutdown of the Strait of Hormuz, a critical channel for global oil shipping. The disruption sent oil prices soaring, with international benchmark Brent crude topping $84 a barrel. These higher energy costs are fueling concerns about worsening inflation, which could further pressure households and businesses, and investors are growing worried that a prolonged conflict could inflict sustained damage on the global economy.

Clorox is down 13.3% since the beginning of the year, and at $87.42 per share, it is trading 37.1% below its 52-week high of $139.08 from May 2025. Investors who bought $1,000 worth of Clorox’s shares 5 years ago would now be looking at only $483.98.

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