Goodway Group Develops Algorithm to Manage Ad Frequency

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Dallas, 01/26/2016 /SubmitPressRelease123/

Value-added Service Designed to Maximize Targeting of Consumers

         JENKINTOWN, PENNSYLVANIA – (Jan. 26, 2016) – Goodway Group, the U.S.’s leading managed-services programmatic partner to local, regional and Fortune 500 brand agencies, has developed a value-added proprietary service for their clients to help maximize mismanaged frequency targeting in digital ad campaigns – an issue currently causing marketers to waste approximately four percent of their total spends.

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