PureFunds Welcomes Seventeen Additions to PureFunds ISE Big Data ETF

PureFunds® today announced the addition of seventeen companies to the PureFunds ISE Big Data™ ETF (ticker: BIGD), the only exchange-traded fund to provide access to companies offering software and services for data analytics. According to PureFunds, Big Data is the value generated by mining and computationally analyzing very large data sets, which have different degrees of volume, velocity, and variety to reveal key insights, patterns, and trends.

A sampling of additions to BIGD includes Alliance Data Systems (ticker: ADS), Blackbaud (ticker: BLKB), CoreLogic (ticker: CLGX), The Rubicon Project (ticker: RUBI), and TubeMogul (ticker: TUBE). BIGD now has 41 companies. The full list of holdings is available here.

“Businesses of all disciplines in a variety of industries are dependent on Big Data,” said Andrew Chanin, CEO of PureFunds. “Analysis of Big Data helps firms to improve operational and financial performance, understand marketing and sales efforts, and manage risk and compliance challenges, among other functions. Without properly analyzing the information available to them, companies could be compromising both their success and their ability to meet the demands of their customers.”

BIGD seeks to replicate as closely as possible, before fees and expenses, the price and yield performance of the ISE Big Data Index (index ticker: BGD), which was constructed by ISE ETF Ventures. ISE ETF Ventures supports PureFunds’ entire suite of emerging technology ETFs, which includes first-to- market ETFs in the cyber security, mobile payments, drone technology, and video game technology industries.

Visit http://www.pureetfs.com to learn more about PureFunds.

About PureFunds

As an innovator of ETF concepts, PureFunds® strives to provide the market with easy access to in- demand industries through Pure-Play ETFs. We are a New York City based research and business management firm, serving as the Manager and/or Sponsor to the suite of PureFunds ETFs. We aim to provide investors with tactical ETFs that may offer attractive investment opportunities in sectors that traditionally have been difficult to invest in.

Founded in 2010, we recognized a void in the Exchange Traded Product universe. Although there were many ETF issuers and products in the marketplace, specific thematic investments that the market desired were simply overlooked. With this realization in mind, we partnered with world-class industry leaders to develop these concepts into tradable products.

With vast experience in global equity investing and ETF trading, we have a refreshing and alternative insight into the growing world of ETFs. We have constructed our distinct suite of products in an attempt to meet the needs of investors and traders alike.

Carefully consider the Fund’s investment objectives, risk factors, charges and expenses before investing. This and additional information can be found in the Funds’ statutory and summary prospectus, which may be obtained by calling 1-877-756-PURE (1.877.756.7873), or by visiting www.PureFunds.com. Read the prospectus carefully before investing.

Investing involves risk, including the possible loss of principal. The fund is new with limited operating history. Shares of any ETF are bought and sold at market price (not NAV), may trade at a discount or premium to NAV and are not individually redeemed from the Fund. Brokerage commissions will reduce returns. Narrowly focused investments typically exhibit higher volatility. Big Data Companies face intense competition, both domestically and internationally, may have limited product lines, markets, financial resources or personnel, may have products that face rapid obsolescence, and are heavily dependent on the protection of patent and intellectual property rights. Big Data Companies are also subject to increasing regulatory constraints, particularly with respect to cybersecurity and privacy. Such factors may adversely affect the profitability and value of such companies. Investments in foreign securities involve political, economic and currency risks, greater volatility and differences in accounting methods. The Fund is non-diversified, meaning it may concentrate its assets in fewer individual holdings than a diversified fund. Investments in smaller companies tend to have limited liquidity and greater price volatility than large- capitalization companies. The Fund’s return may not match or achieve a high degree of correlation with the return of the ISE Big Data Index. To the extent the Fund utilizes a sampling approach, it may experience tracking error to a greater extent than if the Fund had sought to replicate the Index. Diversification does not guarantee a profit, nor does it protect against a loss in a declining market.

Holdings subject to change. As of 3/28/16, the Fund held Alliance Data Systems (2.47% weighting), Blackbaud, Inc. (2.35% weighting), CoreLogic, Inc. (2.39% weighting), The Rubicon Project, Inc. (2.51% weighting), and TubeMogul, Inc. (2.33% weighting).

The ISE Big Data™ Index is designed to provide a benchmark for investors interested in tracking public companies that provide software and services for data analytics. The stocks are equal weighted but final weights are adjusted for liquidity and market cap screenings. The Index was created and is maintained by ISE Indexes. An investment cannot be made directly in an index.

ETF shares are not individually redeemable and owners of the shares may acquire those shares from the Fund and tender those shares for redemption to the Fund in Creation Units only, typically consisting of aggregations of 50,000 shares.

Factor Advisors, LLC serves as the investment adviser and Penserra Capital Management, LLC serves as sub advisor to the fund. ETF Manager’s Group is the parent company of Factor Advisors, LLC. PureFunds are distributed by ALPS Distributors, Inc. which is not affiliated with Factor Advisors, LLC, or any of its affiliates, or the sub advisor. Andrew Chanin is a registered representative of ALPS Distributors, Inc.

SDJ000212 Expires 6/30/16

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