DENVER - April 19, 2016 - PRLog -- For more than 16 years, Location3 has been at the forefront of managing local digital marketing programs for Fortune 500 clients. The digital agency has now announced the launch of its newest technological platform, LOCALACT, a suite of tools that allows brands and companies with a brick-and-mortar presence to scale marketing programs on a location-by-location basis to drive more in-store customer volume.
"Helping our clients improve performance has always been our number one goal as an agency from the day we opened our doors in 1999. When Google Maps was launched in 2005, we saw an opportunity to become experts in helping our clients drive more in-store traffic by using a unique channel that was brand new to the masses. Since then, the entire local landscape has evolved tremendously and we've leveraged our experience, knowledge and strategic successes to develop a platform that allows brands with a national presence to make more impactful business decisions at the local level," said Location3 President & Chief Strategy Officer Alex Porter.
Location3's decade-plus experience in managing and optimizing more than 100,000 local business listings for brands like Dunkin' Donuts, In-N-Out Burger and Scottrade has served as the genesis for developing LOCALACT. This suite of tools allows Location3 clients to ensure consistency in brand messaging while empowering individual business locations to reach more consumers and convert them into customers. The three primary applications available to clients as part of LOCALACT include:
Business Listings
With powerful data validation, customized channel optimizations and best-in-class reporting technology, LOCALACT ensures your listings are not only accurate and visible, but also driving measurable action to your locations.
Paid Media
LOCALACT allows clients to create localized paid media campaigns that target the right customers with the right message, in the right place. Campaigns run on channels including Google, Bing, Yelp, YP, xAd and Facebook to transform online interest into real foot traffic.
Local Pages
LOCALACT offers a simple solution for multi-unit businesses to create landing pages for each store location. All local store pages are optimized for high organic ranking using technical SEO markup, and are also rich with local content to turn website visitors into brick-and-mortar customers.
While different technology vendors and automation tools seem to appear on the market weekly, LOCALACT combines the power of technology with the expertise of Location3's in-house digital marketing strategists to provide unparalleled performance for multi-location businesses. The biggest challenge for a national brand with a local presence is to maximize visibility and empower individual locations to produce increases in customer acquisition volume. LOCALACT gives Location3 a competitive advantage in providing improved performance and quantifiable results for clients seeking to effectively scale local digital programs in 2016 and beyond.
For more information, contact Josh Allen: jallen@location3.com | 720.763.3151
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