Stellar views, music-inspired design found at new $70M SXSW HQ tower
July 24, 2019 at 08:52 AM EDT
It's a reminder that SXSW is big business: it takes 175 full-time employees working year-round to coordinate the annual event. Now they have new downtown digs, and will soon be joined by neighbors including a global law firm, a coworking giant and an investment firm.
