EQAL Shares Details On LonelyGirl15 Followup

Earlier this month LonelyGirl15, one of the most successful examples of viral web marketing to date, aired its last episode. The series originally began as a joint project created by Miles Beckett, Greg Goodfried, and Ramesh Flinders, who produced a series of YouTube videos portraying the life of a fictional 16 year old girl named LonelyGirl15. The videos presented LonelyGirl15's life as if it was real, leading to a media scandal when the fictional nature of the show was revealed. Following the revelation (and the show's continued popularity), the founders launched Kate Modern, a British web show hosted on Bebo that was set in the same fictional world.