BANGKOK, TH / ACCESS Newswire / January 15, 2026 / Pro Nutrition Thailand (PPN), a Phuket-founded sports nutrition retailer established in 2006, marks its 20th year of operations as it undertakes a strategic brand evolution aimed at serving a broader, mainstream health and wellness audience across Thailand.

Founded at a time when the sports supplement industry was virtually nonexistent in Thailand, the brand, commonly known as PPN, is widely regarded as a pioneer in the category. The company initially focused on serving fitness-oriented tourists in Phuket, introducing a retail concept centered on sports supplementation, performance nutrition, and education-driven product guidance in a market where such offerings were largely unavailable.

Over the past two decades, the brand has grown alongside Thailand's evolving health and fitness landscape. As consumer awareness expanded beyond hardcore gym culture to include general wellness, longevity, and preventative health, Pro Nutrition Thailand adapted its positioning to reflect the changing needs of its customer base.

In 2026, the company is implementing a comprehensive rebrand and strategic repositioning, shifting from its original hardcore fitness identity toward a more inclusive, mainstream wellness model. While continuing to serve performance-focused athletes and gym enthusiasts, the updated brand direction reflects a broader focus on health-conscious consumers beyond traditional gym culture.

Today, Pro Nutrition Thailand operates seven physical retail locations across Phuket and Bangkok, positioning itself as a one-stop destination for sports nutrition, health, and wellness products. The company's stores cater to a diverse demographic, reflecting the increasingly broad appeal of the category.

A key milestone in the company's recent growth has been a strategic partnership with Central Group, providing a platform for nationwide expansion through premium retail environments and supporting the company's ambition to become a national wellness retail brand.

According to the company's founder, long-term trust and reputation have been central to its sustained growth.

"Our brand has always been built on trust and reputation rather than short-term trends," said the founder of Pro Nutrition Thailand. "Those two pillars - trust and reputation - have allowed us to remain relevant for nearly two decades as the market around us has continued to evolve."

The company attributes its longevity to a disciplined expansion strategy, a strong emphasis on customer education, and a consistent focus on long-term brand building rather than chasing market hype.

As it enters its 20th year, Pro Nutrition Thailand is focused on scaling its updated retail concept nationally, leveraging premium mall locations and strategic partnerships to reach a wider audience. As part of this national expansion strategy, the company is actively evaluating additional locations across Bangkok, Koh Samui, Chiang Mai, Korat, and other regions of Thailand in collaboration with Central Group. The company aims to further integrate sports nutrition, general wellness, and longevity-focused offerings under a single, accessible retail platform.

About Pro Nutrition Thailand

Pro Nutrition Thailand is a premium sports nutrition and wellness retail brand founded in Phuket in 2006. With two decades of operating history, the company has built a strong reputation for product quality, customer education, and trusted retail experiences. Pro Nutrition Thailand operates physical retail locations across Phuket and Bangkok and is focused on expanding nationally through modern retail formats, strategic partnerships, and an education-first approach to health and wellness.

Media Contact:
Media Relations
Pro Nutrition Thailand
admin@pronutritionthailand.com

SOURCE: Pro Nutrition Thailand