UBS Launches Reimagined Wealth Management Experience for Multicultural Investors

UBS today announced the launch of the Multicultural Investors Strategic Client Segment, focused on meeting the needs of US investors from three of the largest racial and ethnic groups -- Asian-American, Black, and Hispanic and Latino with investable assets of USD 1 million and above.

Led by Melinda Hightower, Head of Multicultural Investors Strategic Client Segment, UBS Global Wealth Management, the segment will seek to build and enhance the UBS ecosystem to more effectively serve and benefit all investors through an inclusive, innovative experience. The segment will deliver wealth management insights, inclusive investment solutions for investors who want to use their wealth to drive inclusion efforts, and advice to multicultural investors and their allies.

“Multicultural investors are a sizable, yet underserved audience that are actively seeking wealth management advice,” said Melinda. “While investors often have the same overarching goals -- to grow and preserve their wealth -- their investment priorities, motivation, and views can differ widely across and within cultural groups, so it’s crucial we are prepared to support them on their wealth management journey.”

Melinda joined UBS in 2021 from JPMorgan Chase & Co., where she managed large client relationships and advised entrepreneurs, executives, and investors, delivering the firm’s wealth management capabilities. In addition, Melinda developed and implemented engagement strategies for diverse prospects and clients and drove select firm diversity initiatives and partnerships. With over 20 years of experience, Melinda deeply understands the nuances of the segment.

UBS’s Financial Advisors across the US will work in close collaboration with the Multicultural Investors Strategic Client Segment to attract and serve their client’s individual needs. They will have access to multicultural-focused content that will explore the intersection between culture, art, philanthropy, and sustainability to help provide their clients and prospects with unique, community-building experiences and advice.

“At UBS, we are reimagining the power of investing by adapting to the needs and preferences of current and prospective clients, as a result of the evolving financial landscape and societal shifts,” said Jason Chandler, Head of UBS Wealth Management USA. “We believe it’s important to expand the multicultural wealth narrative, take action and show tangible progress to ensure multicultural investors receive the guidance and advice they need to bridge the trust gap with the financial services community.”

The new Multicultural Investors Strategic Client Segment joins UBS’s existing suite of services targeted to focused client segments that include women, business owners, athletes and entertainers, and most recently, the rising generation. To learn more, visit: https://www.ubs.com/multicultural-investors.

Notes to Editors

About UBS’s Strategic Client Segments

UBS recognizes that everyone is different and offers focused advice specifically geared to where clients want to go–and help them get there. UBS’s Strategic Client Segments serve Women, Multicultural Investors, Business Owners, Athletes & Entertainers, and the Rising Generation. Find out more about UBS’s specialized advice.

About UBS Global Wealth Management

As the largest truly global wealth manager, UBS Global Wealth Management provides comprehensive advice, solutions and services to wealthy families and individuals around the world. Clients who work with UBS benefit from a fully integrated set of wealth management capabilities and expertise, including wealth planning, investment management, capital markets, banking, lending and institutional and corporate financial advice.

About UBS

UBS provides financial advice and solutions to wealthy, institutional and corporate clients worldwide, as well as private clients in Switzerland. UBS is the largest truly global wealth manager, and a leading personal and corporate bank in Switzerland, with a large-scale and diversified global asset manager and a focused investment bank. The bank focuses on businesses that have a strong competitive position in their targeted markets, are capital efficient, and have an attractive long-term structural growth or profitability outlook.

Headquartered in Zurich, Switzerland, UBS has offices over 50 regions and locations, including all major financial centers, and employs more than 72,000 people around the world. UBS Group AG is the holding company of the UBS Group. Under Swiss company law, UBS Group AG is organized as an Aktiengesellschaft, a corporation that has issued shares of common stock to investors.

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