Pantene Unveils Affordable Hair Care Innovations for Luxurious Hair Repair

Healthy Hair Ambassadors join forces with the #1 Most Awarded Hair Care Brand*, to share their Pantene hair transformation stories

Pantene is revolutionizing the way women experience healthy hair with its new Miracle collections. Recognizing that 80% of women struggle with hair damage and perceive effective hair repair as expensive, Pantene has developed cutting-edge products that deliver luxury hair repair without the high price tag. Backed by science and infused with skincare-inspired ingredients, these new Pantene hair repair products offer an extraordinary solution for damaged hair, resulting in strong and healthy strands.

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Kelsea Ballerini for Pantene. (Photo: Business Wire)

Introducing Pantene Miracle Rescue with Melting Pro-V Pearls

From the World's #1 Conditioner brand**, Pantene presents the Miracle Rescue with Melting Pro-V Pearls collection, featuring a reparative deep conditioner and an intensive bond repair mask. Powered by Pantene's exclusive Melting Pro-V Pearls technology, these conditioning treatments work as bond builders to transform damaged hair, restoring strength and shine. With just one wash, the Deep Repair Conditioner visibly repairs up to 6 months of damage, leaving hair noticeably stronger and healthier.

The groundbreaking technology behind these melting Pro-V pearls stems from an unexpected discovery while Pantene’s scientists worked to create conditioner concentrates. Studies have shown that as you use the deep conditioner or the mask, the concentrated pearls melt, releasing millions of replenishing nutrients that can penetrate deep into the hair strands and build new bonds within damaged hair. The result is hair that feels strong, looks healthy, and exudes an enviable bounce.

Introducing Pantene Pro-V Miracles Collection

Unlock the true potential of your hair with Pantene's all-new Pro-V Miracles Collection. Understanding hair damage can get in the way of achieving desired results - whether that be longer lengths, more defined curls, or a restored, healthy look, the new lineup consists of three shampoo and conditioner duos that are each formulated with nutrient-packed blends and skincare-inspired ingredients to target various hair needs.

For those desiring longer lengths, Infinite Lengths with Biotin + Collagen is the ideal choice, reducing breakage by up to 90%. Curl Define & Shine with Coconut + Shea is perfect for individuals looking to enhance and define their natural curls. And for an overall boost in shine, vibrancy, and manageability, Miracle Bond Repair with Keratin + Vitamin E is the go-to solution, visibly repairing eight signs of damage ranging from frizz to split ends.

The Pro-V Miracles formulas not only address visible damage but also tackle underlying issues. These antioxidant-rich formulas nourish and restore the hair from within, delivering a transformation from the inside out. Free of sulfated cleansers, dyes, and parabens, these formulas are also safe for color-treated hair, providing a comprehensive solution for all hair types.

Lorena Ferreyros, Senior Brand Director, North America at Pantene, states, "Pantene is thrilled to share these hair care advancements for those looking to repair hair damage and achieve strong, healthy hair. We’re proud to bring Pantene’s luxury treatment experience to everyone at an affordable price. Our commitment to research and science has enabled us to create cutting-edge hair repair technology like you’ve never seen before and that is accessible to all."

Join the Celebration of Healthy Hair

To commemorate this "Healthy Hair Era" and as part of the brand's "If You Know, You Know" campaign, Pantene has partnered with Kelsea Ballerini, Grammy-nominated singer and songwriter, and Dara Reneé, actress, singer, and songwriter, to share their personal experiences with hair damage and their hair journeys while using the new Pantene collections. Both are featured in Pantene TV spots and are sharing their hair journeys on social media, inspiring others to discover the secret to healthy, luscious hair.

Kelsea Ballerini recently embarked on a 12-week challenge, exclusively using the new Pantene hair products that helped transform her hair that was damaged by frequent coloring and constant heat styling. Kelsea enthusiastically states, "I've been LOVING the new Pantene products I've been using and I'm so excited for women everywhere to finally be able to try them out themselves. My favorite products are the new Pantene Pro-V Miracles Miracle Bond Repair Shampoo & Conditioner and the Miracle Rescue Deep Repair Conditioner with Melting Pro-V Pearls, which have rejuvenated my hair, giving it back vibrancy and making my hair look and feel healthier and stronger."

Healthy Hair Ambassador Dara Reneé, renowned for her natural hairstyles, relies on the Pantene Pro-V Miracles Infinite Lengths Shampoo & Conditioner and the Miracle Rescue Deep Repair Conditioner with Melting Pro-V Pearls to prevent breakage and maintain the strength and length of her textured hair. Dara shares her hair goals, saying, "My personal hair goals are to grow my hair past my shoulders and experiment with colors, so I've been using the new Pantene products to help nourish and protect my hair from damage for stronger, longer strands. Even with the styling that my hair regularly goes through, I've already noticed a difference in the way my hair looks and feels, and I'm thrilled that these products are now available to women who have similar hair goals and damage concerns."

The new Pantene collections, including Pro-V Miracles (Infinite Lengths, Miracle Bond Repair, and Curl Define & Shine) and Miracle Rescue with Melting Pro-V Pearls (Deep Repair Conditioner and Intensive Bond Repair Mask), will be available nationwide at drugstores, food stores, and mass merchandisers starting February 2024, with prices starting at $9.99.^

For more information, please visit Pantene's website at www.pantene.com.

*Based on hair care awards from US Beauty & Lifestyle publications/websites between 2017-2023

**P&G calculation based on Retail Index/Scantrack for the Hair Conditioners category for January 2022 to December 2022 time period. Copyright © 2022 Nielsen Consumer LLC

^Pricing is at the sole discretion of the retailer

About Procter & Gamble

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