Crystal Group Launches Refreshed Brand Identity

Crystal Group, Inc., a trusted designer and manufacturer of rugged high-performance edge compute solutions in Eastern Iowa, is proud to unveil its bold new branding elements, including a new logo and tagline.

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Crystal Group's refreshed logo and tagline. (Photo: Business Wire)

Since 1987, Crystal Group has taken a zero limits approach to building rugged, custom-tailored computing solutions for their customers’ most challenging requirements. Since the company became employee-owned in 2011, the employee-owners have continued to push boundaries to achieve what is needed. The organization’s brand refresh activity combines Crystal Group’s undying passion for its customers with the employee-owners’ innate desire to continue leading the rugged technology industry.

"Our modernized branding reflects the exciting future of Crystal Group and aligns with where we’re headed as a company,” said Aaron Maue, President at Crystal Group. “As we continue to advance in the rugged computing industry and as a cutting-edge tech company in the Eastern Iowa Corridor, this refreshed identity captures the spirit of who we are today and where we are going tomorrow."

Crystal Group’s brand refresh includes several branding elements:

- A “powered-up” logo that clearly symbolizes the company’s cutting-edge technology.

- A new tagline, “Rugged Tech. Zero Limits.” that encompasses Crystal Group’s product line while also emphasizing our unrelenting commitment to our employee-owners and customers.

- An updated website designed to improve every user’s experience – whether you’re exploring our open careers postings or learning more about our custom-engineered rugged tech solutions.

"Our employee-owners are truly excited for this next step in Crystal Group’s journey,” Maue said. “I’m incredibly proud of this brand refresh, which represents the passion, dedication, and innovation that our people bring every day. Together, we’re building a future that’s stronger and more dynamic than ever."

About Crystal Group, Inc.

Crystal Group, Inc. is a leading provider of high-performance, rugged compute solutions for defense, government, commercial and industrial markets. Founded in 1987, this fast-growing, employee-owned business specializes in the design, customization, build and testing of rugged servers, embedded computers, networking devices, displays, and data storage for high reliability in harsh environments.

Their integrated solutions meet or exceed IEEE, IEC, and military standards, including MIL-STD-810, 167-1, 461, and MIL-S-901, to bring seamless, real-time artificial intelligence, autonomy and cybersecurity to demanding edge applications. All products are manufactured in the company’s U.S. facility, certified to ISO 9001:2015/AS9100D standards and are backed by a five-plus-year warranty.

©2024 Crystal Group, Inc. All rights reserved. All marks are property of their respective owners. Design and specifications are subject to change.

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