Material Receives Silver Award for Best Customer Experience Strategy with International Customer Experience Awards 2024

- Exceptional client work with Encore showcases depth of experience and transformative impact -

Material, a leading insights, marketing and technology company, is pleased to announce it is the recipient of the silver award from the International Customer Experience Awards (ICXA™) 2024 in the “Best Customer Experience Strategy” category for work with Encore, the global leader in event production and technology. Celebrating exceptional achievements in customer experience across industries worldwide, ICXA honors companies and teams demonstrating innovation, commitment and excellence.

Encore partnered with Material on a two-year global service excellence strategy to help enhance its customer satisfaction and retention while laying the foundation for future innovation. Together, they developed Encore’s service excellence vision, organizational model, front-line service standards, communications and training programs and a revamped CX measurement program to guide, engage and track progress across the global workforce.

“We’re honored to be recognized by the international community for our comprehensive approach and bottom-line impact we deliver for our clients,” said Rick Reilly, senior vice president of Material’s CX Strategy practice. “Our team looks forward to continuing to push the boundaries with our unique blend of creativity, strategic vision and operational rigor that helps clients navigate the evolving customer experience landscape.”

Material was also recently named a finalist in two categories with the Marketing Research and Insight Excellence Awards, powered by Quirk’s Media. Material and HCA Healthcare were named a finalist in the “Health Care/Pharmaceutical Research Project” award category for work addressing the nursing shortage and improving workplace culture.

Additionally, Collette Eccleston, PhD, Material’s senior vice president and Center for Human Understanding & DEI lead, was named a finalist for the “Courageous Leader” award, recognizing her profound impact on market research, marked by her innovative use of academic behavioral science and dedication to challenging the status quo.

About Material

Material is a global strategy partner that combines deep human insights with modern technology that speeds engagement and growth for the world’s most recognizable brands and innovative companies. We design + build customer-centric business models and experiences to transform relationships between businesses and the people they serve. Learn more at www.materialplus.io.

About Awards International

Awards International® has been a successful organizer of international business awards programs since 2009. Its award programs focus on providing fair and transparent recognition to business professionals across various topics and industries, including the International Customer Experience Awards (ICXA™) 2024. Awards International has organized world-standard events in the UK, EU, UAE, US, Turkey and the Balkans, with a particular focus on Customer Experience, Employee Experience, Digital Experience, Sustainability and Business Excellence as a whole, amongst others. Learn more at https://internationalcxaward.com/about-us.

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