Veteran PLM and Enterprise SaaS Executive to Drive Next Phase of Revenue Growth

Propel Software, creator of the first product value management (PVM) platform that transforms how businesses create, market, sell, and service products, has named Zack Jha Chief Revenue Officer (CRO). Jha is responsible for leading the cross functional teams that will fuel the company’s continued growth.

Jha brings more than three decades of leadership experience to the CRO role, including senior positions at Oracle, PTC, and AWS. Throughout his career, he has guided global organizations in accelerating product innovation through the strategic application of cloud, AI, PLM, and compliance technologies. Jha has consistently demonstrated success in driving revenue growth, building and scaling high-performing teams, and executing go-to-market strategies that deliver measurable results for enterprise customers across the life sciences, high-tech, and manufacturing industries.

"Manufacturers are accelerating product development cycles and streamlining operational efficiency at an unprecedented rate," said Ross Meyercord, CEO of Propel Software. "Zack’s appointment underscores Propel’s commitment to empowering manufacturers with connected product data on a single platform, enabling faster innovation, stronger collaboration, and a unified digital thread across the product lifecycle."

Most recently, Jha was SVP, Worldwide Sales at Ketryx, where he led global sales and expanded the company’s footprint with Fortune 100 medical device companies. Prior to Ketryx, Jha was Head of Business Development: Industry Cloud Migration & Modernization at Amazon Web Services (AWS). At AWS, he led the $1B+ migration business for the region, driving 30% year-over-year revenue growth. Jha also served as Vice President, Worldwide PLM Sales & GTM Strategy for PTC, and held multiple sales leadership roles at Oracle.

“I’m thrilled to join Propel as the company defines the next generation of PLM and QMS — born in the cloud and powered by agentic AI,” said Jha. “We’re entering a new era of product development and quality, where the companies that treat agility as a discipline and AI as a core capability will win. Propel is uniquely positioned to deliver that.”

“We’re excited to welcome Zack Jha to Propel as the company enters our next phase of growth,” said Bob Spinner, member of Propel’s Board of Directors. “His deep enterprise experience and proven success in scaling global organizations make him an invaluable addition to the leadership team that is redefining PLM with its connected and intelligent product data thread.“

About Propel Software

Propel helps product companies grow revenue and increase business value. Our product value management platform connects commercial and product teams to optimize decision making, drive process efficiencies, and engage customers with compelling products and experiences. Propel has a proven track record of improving product quality, speeding time to revenue and profit, and improving customer satisfaction. Recognized as one of America’s fastest growing private companies on the Inc 5000, Propel is also a Deloitte Technology Fast 500 winner, and one of Fortune America’s Most Innovative Companies. Built on Salesforce, Propel drives product success for hyper growth startups, corporate pioneers, and Fortune 500 leaders in the high tech, medtech and consumer goods industries. For more information, visit propelsoftware.com and follow us on LinkedIn.

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Propel Software Appoints Zack Jha Chief Revenue Officer