ATL Partners (“ATL”), a sector-focused private equity firm, today announced it has successfully completed the sale of its majority stake in GCL (the “Company”), a global leader in live events and luxury goods specialty logistics, to Providence Equity Partners, L.L.C (“Providence”), a private equity firm with significant experience investing in and supporting the growth of companies in the entertainment and media sectors. The sale was signed in May and completed on August 1, 2025. As part of the transaction, ATL will retain a minority equity stake in the Company.
ATL initially sourced this transaction in 2018 in a proprietary transaction from GCL’s founder. Since then, GCL has grown into a premier global specialty logistics platform with a diverse portfolio of brands including Rock-It Cargo, DIETL, and CARS. ATL’s strategic and operational support has helped the Company significantly expand its global footprint and enter new verticals. At present, GCL executes more than 10,000 projects annually in over 160 countries, enabling some of the biggest moments in music, sports & production, fine art, and automotive.
“The sale of GCL represents a significant milestone for ATL and we believe it underscores our ability to partner with management teams to build and scale market-leading businesses, while continuing to execute successfully and deliver strong outcomes in today’s dynamic market environment,” said Sanjay Arora, Partner at ATL Partners. “We’re proud of what GCL has achieved over the past seven years and look forward to supporting the Company’s next phase of growth potential alongside Providence.”
ATL brings deep expertise in investing across the transportation and logistics sectors. The firm leverages its longstanding industry experience and operational insight to drive long-term value with a strategic focus on businesses that are critical to the global supply chain. ATL remains active in strategically identifying new investment opportunities within this sector and continues its commitment to supporting innovative companies that are shaping the future of transportation and logistics services.
Jefferies LLC, J.P. Morgan Securities LLC and Moelis & Company LLC served as financial advisors and Gibson, Dunn & Crutcher LLP served as legal advisor to the Company.
About ATL Partners
Founded in 2014, ATL Partners is a premier sector-focused private equity firm that invests in commercial aerospace, national security, and transportation & logistics companies. ATL brings deep sector expertise to its investment approach with experienced investment professionals and strong operating executives who have decades of combined experience in each of ATL’s core sectors. For more information about ATL Partners, visit https://www.atlpartners.com.
About GCL
GCL (Global Critical Logistics) is the market leader in two expansive logistics and project management sectors across the globe: live events, encompassing live music, sports and broadcasting, film and TV, and experiential events and exhibitions; and luxury goods, focused on fine art, automotive, and fashion. The company, which began in 1978 serving Led Zeppelin and Uriah Heep, operates a global network across a range of verticals through a platform of brands including Rock-it Cargo, DIETL, CARS, SOS Global, and Dynamic International. GCL’s global team of experts manages bespoke global logistics through end-to-end services including multimodal freight, event logistics planning, warehousing and storage, customs brokerage, risk mitigation, and insurance. This service delivery leverages an unparalleled global network with 60+ offices and projects in more than 160 countries. GCL is the chosen provider for reliability and efficiency where failure is not an option for a customer’s most prized events and possessions.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250803588596/en/
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Gasthalter & Co.
(212) 257-4170