Creative production leader brings more than 20 years of experience, including roles at Apple and Snowflake

Jay Siegan Presents (JSP) announced today the addition of Julia Sonder as Executive Producer, Creative Strategy & Partnerships.

Sonder brings more than two decades of creative production experience, including leading creative production at Apple and Snowflake. Her background includes building teams and expanding production capabilities to meet growing customer demand.

In her new role, Sonder will bring that experience to JSP’s creative strategy, production, and partnerships, helping the company turn ambitious ideas into thoughtfully executed live experiences.

“Julia knows how to take a big idea and make it happen,” said Jay Siegan, Founder and Executive Creative Director. “She’s built teams, led creative production for exceptional brands, and understands what it takes to deliver as demand grows. That combination makes her a great fit for where JSP is headed.”

For more information about Jay Siegan Presents, visit www.jspevents.com.

About Jay Siegan Presents

Jay Siegan Presents books artists for high-end private events and corporate clients worldwide. Recent bookings include Imagine Dragons, The Killers, Eddie Vedder, Jack White, Jon Batiste, Andrea Bocelli, Black Eyed Peas, Sheryl Crow, and Keith Urban. The company handles artist relations, production logistics, and event management across all genres. JSP is part of a broader entertainment portfolio that includes Super Nice Guys, an independent comedy special producer with nearly 100 titles on major platforms, and Genius + Poison, a company that produced events and specials in the magic and mentalism space.

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