Las Vegas, NV - Grabity, a science-driven haircare brand developed by an MIT-trained scientist, is drawing attention at CES 2026 with the introduction of LiftMax 615™, a new polyphenol complex technology designed specifically for aging hair.
At CES 2026, Grabity positions itself not as a trend-led K-beauty brand, but as a beauty-tech company applying materials science to one of the most common yet under-addressed concerns: structural changes in hair caused by aging. The technology targets hair that becomes progressively thinner, weaker, drier, and less reflective over time.
LiftMax 615™ is a proprietary polyphenol complex developed from research led by Professor Haeshin Lee, an MIT-trained scientist and Distinguished Professor at KAIST. The technology focuses on the biological and mechanical characteristics of aging hair, including reduced fiber diameter, loss of tensile strength, increased shedding and breakage, and diminished surface luster.
Unlike conventional haircare solutions that primarily address heat or chemical damage, LiftMax 615™ utilizes polyphenol complexes refined to an ultra-fine molecular scale. These complexes form a dense, uniform coating on the hair surface, enabling stable adhesion to hair proteins and allowing the coating effect to remain on the hair for a relatively extended period.
This high-density polyphenol layer is designed to temporarily reinforce the strength and thickness of hair weakened by aging, while also reorganizing the hair’s surface structure to improve light reflection. As a result, hair appears visibly smoother, glossier, and more resilient—an approach particularly relevant for individuals in their 40s and 50s experiencing thinning hair, hair loss, and dull texture associated with aging.
“LiftMax 615™ is not a cosmetic cover-up for damaged hair,” said Professor Haeshin Lee. “It is a polyphenol complex technology developed with a focus on the structural and mechanical changes that occur in hair proteins as part of the aging process. By engineering polyphenols at a finely controlled molecular scale, we enable stable adhesion to the hair shaft and surface, reinforcing weakened hair while forming a dense protective layer that allows light to reflect more evenly and restore natural shine.”
He added, “CES 2026 is a meaningful moment for Grabity, as the brand is being evaluated not as a beauty trend, but as a beauty-tech company addressing hair aging as a biological phenomenon through materials science and delivery mechanisms.”
Grabity continues to expand its global footprint. The brand entered the U.S. market in December 2025 and achieved a rapid sell-out on Amazon shortly after launch. Products incorporating LiftMax 615™ are scheduled for release in March 2026, alongside ongoing expansion into U.S. offline retail channels.
Further international launches are planned, including Amazon Japan in February 2026, entry into Singapore-based drugstore chain Welcia in March 2026, and placements at France’s leading department stores Galeries Lafayette and Printemps in April 2026.
About Polyphenol Factory
Polyphenol Factory is a beauty tech company founded in 2023 as a KAIST faculty spinoff. The company specializes in performance haircare and skincare products based on proprietary polyphenol technology developed by MIT- and KAIST-trained scientists.
Media Contact
Company Name: Polyphenol Factory Co., Ltd
Contact Person: Anna Lee
Email: Send Email
Country: South Korea
Website: http://www.grabitylabs.com
