In 2025, contractors face unique challenges when it comes to digital visibility. However, some experts are suggesting that new AI tools could offer some solutions.
-- Digital visibility has never been more important, regardless of industry. According to Forbes, over 85% of consumers reported conducting research online before making a purchase of any kind, a truth which extends to the service industry as well. However, according to Scale Hawk Media Group, a provider of online visibility services tailored to construction contractors, many small businesses are being left behind in this new online landscape.
The reasons behind this lag in adoption vary by industry, though as “Shop Your Town” explains, there are some unifying factors. For example, businesses that have relied on local marketing—e.g. mailers, flyers, TV ads, etc.—are dramatically less likely to have a robust digital presence beyond basic social media channels.
Another major barrier to adoption, these experts point out, lies in the perceived complexity of new advertising systems, and in particular those that incorporate AI technologies. While adoption of AI tools has risen dramatically since 2023, as reported by the Associated Press, the actual impact of that adoption has been limited to low-impact areas such as the generation of marketing materials.
This is corroborated by ColorWhistle, who report that less than 40% of small businesses are using AI for marketing automation purposes, which, among other things, can reduce workload and marketing overhead for those with the thinnest margins, such as contractors or family-owned enterprises.
To remedy this, Scale Hawk Media Group is advocating for the development of unified, accessible solutions that small businesses can easily integrate into their existing marketing strategies. For example, they use cutting-edge AI tools to repurpose and distribute marketing content, allowing those businesses to access video and podcast marketing channels at low cost.
This solution and others like it are at the forefront of an opportunity that the US Chamber of Commerce says could “enhance and enable innovation in businesses of all sizes”. Already, ColorWhistle reports that 98% of small businesses that have adopted these tools have seen favorable results, and that number is only projected to increase as the technology improves.
Overall, according to the landmark Gartner Report on the top strategic technology trends of 2025, advanced AI solutions are poised to completely transform the business landscape from top to bottom. Whether or not small businesses are able to survive in this new environment will depend primarily on their ability to embrace new AI tools and leave behind outdated notions of what it means to advertise on a local scale.
Contact Info:
Name: Thomas Lodato
Email: Send Email
Organization: Scale Hawk Media Group
Address: 1561 Red Feather Way, Hailey, ID 83333, United States
Website: https://scalehawkmediagroup.clientcabin.com/app/info
Source: NewsNetwork
Release ID: 89163979
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