A free live webinar on September 22 will walk business owners, agencies and marketing teams through Nathan Gotch’s Optimize, Create and Distribute process.
-- Nathan Gotch has announced the September 22, 2026 launch of AI SEO for Dummies, published by Wiley, alongside a live online training session for business owners, marketing teams and agencies seeking a practical approach to AI search visibility.
The webinar, titled AI SEO for Dummies: How to Get AI to Recommend Your Business, is set for Tuesday, September 22, 2026, at 9 a.m. Central Daylight Time (10 a.m. Eastern), as a two-hour live session on Zoom. Attendance does not require purchase of the book or a Rankability subscription. Registration is open through Gotch's website, where free webinar registration is available to interested businesses and agencies ahead of the session.
AI SEO for Dummies introduces readers to AI SEO, covering initial planning, measurement, website readiness, content development and credibility across the web. During the webinar, Gotch applies his three-part Optimize, Create and Distribute framework to a real business example, walking attendees through each stage in sequence so the concepts can be followed alongside a working case.
The Optimize phase moves through benchmarking, an audit of brand consistency, reputation, sentiment, the website and owned assets, followed by research and improvement based on the findings of that audit. This stage is intended to establish where a business currently stands before any new content or distribution work begins.
The Create phase covers brand content, commercial pages, comparison content, video, content placed on established third-party platforms, and short-form content. Together these formats are presented as the material AI systems and search engines draw on when forming responses about a business.
The Distribute phase addresses owned channels, reviews, user-generated content and earned coverage, rounding out the framework with the distribution work needed to support visibility once content has been created.
The material is designed for agencies updating their AI search systems, businesses with in-house marketing teams, and business owners assessing what work their companies need as customers increasingly turn to both search engines and AI-powered answers to research companies and services. Further AI SEO for Dummies book details and retailer options are available through Gotch's website, where individual retailers set pricing, shipping and format availability.
About Nathan Gotch
Nathan Gotch is the co-founder and CEO of Rankability and the author of The SEO Entrepreneur and AI SEO for Dummies. His work focuses on helping businesses improve how they are found through search.
Media contact: Nathan Gotch — nathan@rankability.com.
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Name: Nathan Gotch
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Organization: Nathan Gotch
Website: https://nathangotch.com
Release ID: 89203415
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