Sarasota Ford, a Ford dealership serving Southwest Florida, has officially launched the ICON Membership Program — a complimentary membership valued at $5,000 that is automatically included with every new vehicle purchase. The program extends the customer relationship beyond the initial sale through a structured set of ongoing benefits.
Unlike traditional loyalty programs that require points accumulation or separate enrollment fees, ICON membership is immediate: purchase a new vehicle and the full suite of benefits activates automatically. Members gain access to amenities, vehicle enhancements, and service options designed to support the ownership experience.
The launch of the ICON Membership Program reflects a strategic direction for Sarasota Ford's approach to customer relationships. Rather than competing solely on price or inventory selection, the dealership has invested in the long-term ownership experience — positioning itself as a resource for customers beyond the point of purchase.
In a regional market where automotive buyers have more choices than ever, the ICON program is designed to create a meaningful reason to choose Sarasota Ford and to remain part of its customer community across future purchases.
"We created the ICON Program because we made the upfront investments to simply give our customers more. Customers deserve excellence and respect, and ICON delivers. We then saw an opportunity to change the traditional dealership experience and build something centered entirely around the customer,” said Ian Parisi, General Manager of Sarasota Ford. “Buying and servicing a vehicle should feel rewarding, personal, and convenient, not transactional. ICON was designed to give our customers an elevated ownership experience with meaningful benefits, exclusive access, premium amenities, and concierge-level support that continue long after the initial purchase. More than anything, the program represents our commitment to building lasting relationships and showing our customers how much we value their trust, loyalty, and business.”
What ICON Members Receive: ICON membership includes four categories of benefits:
Lounge Amenities — Members enjoy complimentary high-speed Wi-Fi, access to a hydro massage lounge, and a private in-house movie theater during dealership visits.
Culinary Access — Every purchase or service visit includes access to the on-site Le Mans Kitchen, a dining option not available at other Ford dealerships in the region.
Vehicle Enhancements — Included with each new vehicle purchase: complimentary window tinting, 3M door edge guards, Llumar infotainment screen protection, and nitrogen-filled tires.
Service Options — ICON members have access to complimentary vehicle pick-up and delivery, mobile repair options, and priority access to loaner vehicles. Pick-up and delivery is available at no additional charge for customers within 15 miles of the dealership.
The ICON program is available to verified ICON owners — those who have purchased a new vehicle from Sarasota Ford. The membership carries no expiration and no enrollment fee.
Sarasota Ford serves buyers throughout Southwest Florida, including Sarasota, Bradenton, Venice, North Port, and the surrounding communities. In addition to the ICON Membership Program, the dealership offers a 707 Performance custom truck division, a commercial and work truck inventory, and a service and parts department.
About Sarasota Ford
Sarasota Ford is a Ford dealership located at 707 South Washington Blvd, Sarasota, FL 34236. Serving the Sarasota, Bradenton, Venice, and surrounding communities, Sarasota Ford offers a full inventory of new and pre-owned vehicles, a service department, and specialized offerings including the 707 Performance custom truck program. To learn more about the ICON Membership Program or to browse new vehicle inventory, visit www.sarasotaford.com or call 941-366-3673.
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For more information about Sarasota Ford, contact the company here:
Sarasota Ford
Andrew Rogers
941-366-3673
andrew.rogers@sarasotaford.com
707 South Washington Blvd, Sarasota, FL, United States, 34236
