SOBR Safe, Inc. (NASDAQ: SOBR) is a provider of alcohol screening solutions for law enforcement and commercial uses. The company has developed a proprietary alcohol detection system that utilized touch-based identity verification and a cloud-based reporting system. SOBR Safe says its technology is being used by commercial fleet operators, workplaces, alcohol rehabilitation centers and probation enforcement. Shares of the alcohol detection company are surging 52% through afternoon trading on Friday, September 30, 2022. Over the past three months, SOBR Safe has seen average daily volume of 1.93 million shares. However, volume of 19.58 million shares or dollar volume of around $5.67 million, has already exchanged hands through early trading.
Shares of SOBR Safe are rallying after the company announced it has entered into three reseller agreements with established national distributors focused on the American judicial market. The goal of the expanded distribution network is to work with law enforcement and judicial organizations to upgrade and replace their existing breathalyzers with SOBR Safe’s advanced technologies. Through its distributor model, SOBR Safe says it has boosted its judicial salesforce by “10X.”
The alcohol detection company has continued to receive positive feedback from its existing and long-time distribution partners, such as Reconnect, Recovery Trek and Butterfield Onsite Drug Testing. Chief executive officers from these respective distributors have all noted the positive impact and potential that SOBR Safe’s products could bring by replacing outdated technologies and screening methods.
SOBR Safe Chairman & CEO Dave Gandini: “Distributors are a key force multiplier for SOBRsafe. They have established, trust-based relationships with their customers – all of whom are demonstrated alcohol detection buyers in pursuit of advanced solutions. Our distributors are introducing us to progressive, motivated decision makers, accelerating our market penetration at no fixed cost to SOBRsafe. We look forward to reporting their adoption success to our shareholders.”
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