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Originally Posted On: https://www.msn.com/en-us/money/smallbusiness/starting-a-pest-control-business-6-tips-from-industry-pros/ar-AA1kti1x
Roaches and other pests are a significant problem for homeowners in the United States, with 14 million housing units seeing cockroaches. The need for trained and certified pest control technicians is clear, but you’ll need to consider starting a pest control business to grow wealth by fulfilling this need in your area.
Knowing the proper steps to starting a business is critical to ensure you complete all vital sections that could leave your company liable. A pest control business plan requires more than choosing a name and purchasing the necessary equipment. A proper business plan will help you plan for advertising and software to manage your brand.
Luckily, you’re in the right spot to learn more about the tips when starting your pest control company. Continue reading to build a successful and sustainable brand today!
1. Pick a Business Name and Structure
The best way to move toward forming a pest control company is to choose a business name that is clever and relevant to the services you provide. A creative name is more likely to stick in the minds of your target audience. Consider including “pest control services” within your name to mention your service to your target audience.
You can also mention the types of pests your company specializes in eliminating. After considering and choosing a name, you’ll want to ensure it’s available. You risk copyright infringement when picking a name another business currently uses.
The U.S. Patent and Trademark Office database is a fantastic place to begin your search. Your state’s Department of Commerce or Secretary of State are other valuable resources for determining if your brand’s name is available.
Picking a business structure is also critical when starting a pest control business. The most popular option is forming a limited liability company. The types of paperwork and taxes your business pays depend on your chosen structure.
Avoid working as a sole proprietor when building your pest control business plan. It’s a business model that leaves you vulnerable to liabilities and lawsuits. You risk losing your personal assets and property should an unhappy customer choose to sue. You’re handling toxic chemicals in someone’s home, so it’s best to play things safe by forming an LLC.
2. Register Your Business
The next part of starting a pest control business is registering your company with your local Chamber of Commerce and state. You’ll legally form your company when you register it, and you can find the necessary paperwork online for a seamless process.
Registration costs vary by state, but the process shouldn’t cost more than $200. It’s beneficial to apply for an Employer Identification Number at this stage. You’ll need it when paying taxes for your company in April.
Hiring employees to work at your brand and managing different aspects of the company’s operations is also necessary. Consider hiring accounting experts to use the Briostacks invoicing and accounting software.
3. Meet the Certification Requirements
You will have permission to provide pest control services after you’ve met the certification requirements for the field. A proper business license is necessary to own and operate a company in your state. Expect to wait for your application to get approved before using advertising to find new clients.
It’s best to check if your state requires worker’s compensation insurance to operate. It’s always best to work within the rules and regulations for your business’s field.
You’ll need additional licenses to conduct pest elimination services on the ground. These licenses require a more intensive process, including educational courses, a year of industry experience, and certification exams. The exams cost up to $300, so it’s best to study to ensure you pass the first time.
4. Build an Expense Plan
You’ll need to invest money into the proper equipment to operate your company when you receive approval that you’ve met the certification requirements. Start by listing all your expected startup costs to get insight into what you should expect for a budget.
Sprayers, pesticides, and protective equipment are standard options to buy when starting a pest control business. Add general tools and first aid kits for a safe work environment. Company trucks or vans are also vital to bring all the equipment to the worksite.
Account for employee salaries and the cost of insurance when adding up the total for your expenses. It’s the best way to determine how to finance your small business when starting.
Use your hard-earned money for supplies and startup expenses when possible. You can also apply for a business loan with a bank or credit union to access the necessary money to build your pest control brand.
5. Create an Online Presence
An online presence is a necessity in the modern business world. Most of your target audience uses the internet to find goods and services that add value to their lives.
Your online presence begins with a compelling and vibrant website. Include a blog section on your site to implement search engine optimization principles. It’s an excellent way to generate organic web traffic and boost conversions.
Social media is another resource for creating an online presence for your pest control company. Create social media accounts on the top platforms to reach a broad audience and encourage engagement.
6. Build a Marketing Strategy
When starting a pest control company, the last step is to build a marketing strategy. Optimizing your website is an excellent start, but social media marketing is free and provides a platform for compelling content.
Pay-per-click ads are another popular way to reach your target audience. You’ll pay for each customer who clicks on your ad, which routes them to your site. It’s an expensive marketing option, but you’ll love the results.
Consider Starting a Pest Control Company Today
Starting a pest control company is a tremendous way to use your existing skills and experience to earn a comfortable living. Fin a creative name and choose the pest control business plan that best fits your vision for the future. Use social media and SEO to reach your audience and provide the best services in your area.
Building a business is extensive and time-consuming, but you can streamline the steps with proper guidance. Read more of our Business content for the best tips for operating a company!
