Global growth in ad spend on video-on-demand is outpacing traditional media
October 26, 2018 at 09:01 AM EDT
The global market is projected to be worth $47 billion by 2023, almost double its 2018 value. China is currently leading the market for advertising on video-on-demand services (also known as streaming), with brands expected to spend $8 billion in 2018, beating the U.S., which is set to spend $7.9 billion, according to data from consultancy World Advertising Research Center (WARC) published Friday.