ROVANIEMI, Finland - October 1, 2026 - Divánta, a luxury concierge service in Finnish Lapland, has begun operating, serving a private international clientele. One concierge now takes charge of the whole visit: where guests stay, how they travel, and how they are protected. Divánta is part of the northern investment company Venture Lapland.
Where Lapland's luxury offering has traditionally centred on individual hotels and activities, Divánta is built around the guest's privacy and a single point of contact. The concierge composes each stay around the traveller and their family rather than selling from a fixed menu, handling every practical detail from the moment guests land to the moment they leave.
"Lapland has world-class nature, but the services the most discerning travellers expect have been missing here. We built Divánta so that everything, from the villa and the cars to the security and every last detail, is arranged by one concierge to a single standard. That is a different level of privacy and care than the north has offered before," says Elias Joentakanen, Chairman of the Board of Venture Lapland.
One concierge, the entire journey
Divánta offers complete care and the ultimate feeling of freedom. Time is the most valuable commodity, and when a guest decides to use their leisure time in Lapland, Divánta makes it something special.Whatever a guest and their group wish for is arranged, and to an exceptional standard. The service is tailored to each visitor’s tastes and needs.
This is made possible by Divántas three main service areas - concierge, luxury cars and security services. The many private villas, luxury vehicles and professional staff in different roles to ensure smoothness of operation, are the means by which the wishes of even the most demanding travellers are met.
Everything is now coordinated by the same host, so the guest deals with only one point of contact. Service of this level, bringing together every element of accommodation and transportation and security, has not been available in Lapland under roof before, if at all.
"Real luxury today includes the freedom to move without a second thought," says Elias Joentakanen. "Our guests want their privacy protected at every step, arranged before they arrive and invisible while they are here. With our own unit, Tactical Bodyguard Finland, that is exactly what we provide."
Built around privacy, across Lapland
Divánta operates across six Arctic destinations: Rovaniemi, Levi, Ruka, Saariselkä, Inari and Pyhä. The finest private villas in Lapland are never listed openly; locations, interiors and availability are shared by private reply, personally reviewed. Divánta serves guests that may require unconditional privacy as part of the service.
Divánta enters a strengthening market for private, high-value Arctic travel. The recently expanded Rovaniemi airport now serves visitors arriving by private jet, reinforcing Finnish Lapland's position as a year-round destination for luxury travellers seeking nature, calm and absolute discretion.
"In thirty years of protecting people and looking after them, I learned that real luxury is certainty," says Henry Hynynen, Founding Partner of Divánta. "Divánta was built to give guests exactly that: one house that moves them, protects them and takes care of every detail, so nothing is left to chance."
About Divánta
Divánta is the leading luxury concierge brand of Finnish Lapland and Northern Europe, created for visitors with the highest standards. A single discreet host arranges the entire stay, from private villas and chauffeured cars to Arctic experiences, coordinating Venture Lapland's specialist brands, while close protection is provided by Divánta's own unit, Tactical Bodyguard Finland. Divánta operates from Rovaniemi (Business ID 3365150-4) and is part of Venture Lapland.
Media Contact
Company Name: Venture Lapland
Contact Person: Elias Joentakanen
Email: Send Email
Phone: +358447606670
Country: Finland
Website: https://divanta.fi/
