Cleveland, OH - Empire Paving, a locally owned commercial asphalt paving company serving Northeast Ohio for over 20 years, has announced a new partnership with Fox 8 Cleveland (WJW-TV) for a promotional campaign titled "Driveway to the Draft." The campaign connects Empire Paving's commercial and residential asphalt services with the excitement surrounding the NFL Draft, one of Cleveland's most anticipated annual events.
A Campaign Rooted in Community
"Driveway to the Draft" pairs Empire Paving's brand with Fox 8's extensive broadcast and digital reach across Northeast Ohio. Through on-air features, social media content, and local activations, the campaign strengthens Empire Paving's connection with property owners, businesses, and football fans throughout the Cleveland area.
The campaign was announced at Empire Paving's Cleveland headquarters on Johnston Parkway, where company leadership filmed a launch video showcasing the full fleet of branded trucks and heavy equipment, including dump trucks prominently featuring the company's exclusive 1-800-ASPHALT vanity number.
Strategic Brand Growth
The Fox 8 partnership represents the latest in a series of strategic moves to expand Empire Paving's brand presence. In October 2025, the company secured exclusive rights to the 1-800-ASPHALT vanity phone number for three area codes covering the greater Cleveland region, reinforcing its commitment to customer accessibility and brand recognition.
Fox 8's audience footprint aligns directly with Empire Paving's nine-county service area, which includes Cuyahoga, Summit, Lorain, Medina, Lake, Geauga, Portage, Ashtabula, and Trumbull counties. The partnership allows Empire Paving to reach both commercial decision-makers and residential property owners at scale during one of the most watched periods on the local sports calendar.
About Empire Paving
Empire Paving is a locally owned commercial asphalt paving company based in Cleveland, Ohio. The company specializes in commercial and industrial asphalt solutions including parking lot paving, asphalt milling and resurfacing, concrete construction, sealcoating, catch basin work, storm drain installation, and sewer services. Empire Paving serves commercial properties, industrial facilities, and property management companies across Northeast Ohio and offers free project evaluations for all projects.
For the full announcement, visit https://www.empirepaving.biz/blog/empire-paving-driveway-to-the-draft-fox-8-cleveland/ or call 1-800-ASPHALT (1-800-277-4258).
Media Contact
Company Name: Empire Paving
Contact Person: Scott Heiman
Email: Send Email
Phone: 216-581-1000
Address:4620 Johnston Parkway
City: Cleveland
State: OH
Country: United States
Website: https://www.empirepaving.biz
