New Selina debuts in Tel Aviv, Israel

Selina Frishman marks the thirteenth property in Israel and for the hospitality company

Selina Hospitality PLC (NASDAQ: SLNA), the fast-growing lifestyle and experiential hospitality company targeting millennial and Gen Z travelers, has opened its newest location in Israel. Selina Frishman—the third hotel for the brand in Tel Aviv, and 13th in the country overall—capitalizes on proximity to the popular Frishman beachfront area of the city’s famous promenade. Designed for today's digital nomad and the modern traveler, Selina Frishman offers guests alternative ways to stay, play and work by combining beautifully designed accommodations with coworking, recreation, wellness, and unique local experiences.

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Selina Frishman Tel Aviv, Israel (Photo: Business Wire)

Selina Frishman Tel Aviv, Israel (Photo: Business Wire)

"We are very excited to open our third property in Tel Aviv," said Rafael Museri, CEO and co-founder of Selina. "In 2022, Selina opened 9 properties in the country, ranging from desert to urban. We want to keep providing authentic experiences to travelers from all places; Selina Frishman's concept is about wellness, a haven for nomads that look to relax from the hyper city of Tel Aviv."

Located on bustling HaYarkon Street, just a 1-minute walk from Frishman Beach, the hotel features 178 bedspaces and sits in the center of the city’s vibrant culture and culinary scene. The location allows travelers and locals to enjoy an agenda that aims to promote and value both wellness and a high-quality lifestyle. In addition to beautifully designed accommodations, on-site features include a restaurant and bar, a Cowork cafe, a wellness area and a communal kitchen.

Opened recently in Israel is also Mantur Almog, located amongst stunning desert landscapes in the Jordan Rift Valley near the northwestern shores of the Dead Sea, and Selina Tzukim, nested in the Arava Desert designed to disconnect guests from their day-to-day life and connect them with nature.

About Selina Hospitality PLC.

Selina (NASDAQ: SLNA) is one of the world's largest hospitality brands built to address the needs of millennial and Gen Z travelers, blending beautifully designed accommodation with coworking, recreation, wellness, and local experiences. Founded in 2014 and custom-built for today's nomadic traveler, Selina provides guests with a global infrastructure to seamlessly travel and work abroad. Each Selina property is designed in partnership with local artists, creators, and tastemakers, breathing new life into existing buildings in interesting locations in 25 countries on six continents – from urban cities to remote beaches and jungles. To learn more, visit or follow Selina on Twitter, Instagram, Facebook, LinkedIn or YouTube.


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