New supply standard combines direct publisher relationships, granular campaign delivery data and independent Jounce Media validation

“Premium inventory” is one of the most common claims in CTV. Jamloop believes that claim should be provable.

Today, Jamloop announced the launch of Jamloop Verified Supply™, a new standard for how streaming TV inventory is sourced, evaluated and reported across its performance CTV platform.

Verified Supply combines three core elements: direct supply, transparent delivery and independent validation. Jamloop sources premium CTV inventory through direct relationships and direct-deal supply paths with networks and publishers, rather than relying on open-exchange buying or resold remnant inventory. Jamloop's proprietary bidding technology adds another layer of control, verifying that inventory offered through those deals matches the publisher and inventory Jamloop expects before it is purchased.

Jamloop also reconciles and standardizes fragmented supply data across publishers and platforms to give advertisers a consistent view of what they are buying and where it ran. Advertisers receive channel-level reporting, show-level detail where available, impression timing, effective frequency and geographic delivery across DMA, ZIP code and district. Clients can also access log-level data for deeper analysis and reconciliation and connect exposure to downstream conversion activity to better understand what happened after an impression was delivered.

“‘Premium’ without proof isn't sufficient,” said Leif Welch, Founder and CEO of Jamloop. “If an advertiser is paying a premium, they should know how that inventory was sourced, where their ads actually ran and have the data to understand what happened next. Verified Supply makes that level of transparency part of how Jamloop operates.”

Independent supply validation with Jounce Media

Jamloop supplements its own supply controls with regular independent analysis from Jounce Media, an industry authority on programmatic supply-chain management. Jounce evaluates audited Jamloop CTV supply paths for quality and directness and identifies areas for further optimization.

Independent analysis from Jounce Media found that 98% of audited spend across Jamloop’s analyzed supply partners was classified as premium direct.

“Supply quality is measurable, and the difference between a marketing claim and real transparency is whether the data supports it,” said Chris Kane, Founder of Jounce Media. "Our analysis of the Jamloop platform demonstrates materially stronger supply chain management that exceeds industry benchmarks."

Transparency from impression to outcome

Verified Supply is foundational to how Jamloop defines performance. Before an advertiser can trust a conversion, visit, call or sale attributed to CTV, they need confidence in the media that generated it, how it was sourced, where it ran and how it was delivered.

Jamloop enables advertisers to connect CTV exposure to measurable business outcomes including website activity, store visits, calls, appointments and sales. By combining supply transparency with audience targeting, campaign delivery data and online and offline measurement, advertisers can evaluate more than whether an ad was served. They can understand where it ran, how often audiences were exposed, how long it took to convert and what business outcome followed.

“Performance measurement shouldn't start at the conversion. It starts with confidence in the media itself,” Welch said. “Before we tell an advertiser that CTV drove a visit, call or sale, we should be able to show them what they bought, where it ran and how it was delivered.”

Jamloop also supports additional inventory controls based on advertiser requirements, including publisher and app allowlists and blocklists, content and category exclusions, custom publisher curation and third-party IVT monitoring through providers including Human and Protected.

Jamloop Verified Supply applies across every way advertisers buy CTV through Jamloop — managed, co-managed, self-service and white-label.

About Jamloop

Jamloop is a performance CTV platform that connects streaming TV to real business growth — online and offline, from store visits and appointments to sales.

Built for agencies, multi-location brands and franchise systems that need to drive growth market by market, Jamloop helps advertisers plan, activate, optimize and prove CTV impact with local precision.

The platform is built from the ground up with a proprietary bidder, transparent reporting and access to premium inventory across 300+ national networks and 800+ local publishers. Advertisers can work with Jamloop through managed service, self-serve or white-label solutions.

For more information, visit Jamloop.com.

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