For fashion fans who are looking for balance, Silkinc inspires this in abundance. Founded by female entrepreneur Yang Peng, this new brand specialises in natural silk and silk blend products and puts balance at the centre of how it operates. The e-tailer benefits from renowned silk expertise and an established supply chain since 1896 through its incubator, a Time-honoured brand in China.
Silkinc takes its inspiration from the concept of balance in life whether this is balancing ancient silk techniques with fabric and production innovation, balancing comfort and joy to humankind with ethical and sustainable practices and balancing beauty from ancient cultures with modern and practical design. The brand shares pieces that inspire balance for those who wear it, designing versatile, lightweight and comfortable clothing. It actively promotes activities promoting balance in life such as sleep and meditation with eye masks, pajamas and nightshirts, and spiritualwear. Silk is normally considered a luxury, but through innovation, Silkinc brings quality silk clothing that is simple (machine washable, long lasting and pet hair resistant) and more affordable than other brands with products ranging from $40-$400.
About Culture and Art
Heritage at Silkinc is a core value as it has provided them with immense and ancient silk expertise. They have brought this to life through iconic classics in silk including soft slip dresses, relaxed pajamas and elegant silk shirts. They intertwine cultural design through neo-classical Chinese features such as peg and hook closures, fine weaving techniques which produce a variety of textures and fabric designs, and exquisite yet subtle embroidery which is showcased beautifully in their latest collection ‘The Gentlewoman’ with tailored blazers, waistcoats, shirts, skirts and pants.
About Material Innovation
Over the past few years, consumers are shifting towards investment dressing, buying staples that they love, make them feel good and last. The silk fabric has all the properties to inspire this feeling and actuality through its natural softness, hypoallergenic features and climate control. Silkinc have used the silk foundation and built further on this natural goodness with material innovation. Combining silk with other natural fabrics such as wool, cotton and plant-based fabrics such as wormwood fibre and bio-based nylon. Furthermore, they specialise in innovation with the pure silk fabric to create a cashmere feeling, intertwining UPF 50+ protection in their summer collection and knitted silks.
About Sustainability
“Silkinc firmly believes in inspiring balance through our design as well as how we work. Sustainability is key, balancing all three pillars of environmental, economic and social elements.” says Yang Peng, Silkinc CEO. All products, including what would be considered everyday basics, are made from natural silk or natural silk blends that are delivered in minimal packaging that is recyclable and compostable. “We are working our way up towards demonstrating our credentials but are already doing what we can whether this is through using natural dyes, empowering women in rural regions of China through embroidery training and employment and avoiding wastage of our precious silk fabric.”
As the world becomes increasingly fast-paced, Silkinc want to inspire that feeling of serenity and balance where possible. Whether this is a mindful morning routine, that feeling of calmness at work or a restful sleep, Silkinc’s purpose is co-create this feeling of physical and mental balance with you.
Media Contact
Company Name: Silkinc
Contact Person: Head of International Marketing
Email: Send Email
Phone: +44 7551775599
Country: United States
Website: www.thesilkinc.com
