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3 Reasons to Sell BC and 1 Stock to Buy Instead

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Over the last six months, Brunswick’s shares have sunk to $76.88, producing a disappointing 12.7% loss - a stark contrast to the S&P 500’s 9.4% gain. This may have investors wondering how to approach the situation.

Is now the time to buy Brunswick, or should you be careful about including it in your portfolio? Get the full stock story straight from our expert analysts, it’s free.

Why Do We Think Brunswick Will Underperform?

Despite the more favorable entry price, we’re cautious about Brunswick. Here are three reasons you should be careful with BC, plus one stock we’d rather own.

1. Long-Term Revenue Growth Disappoints

A company’s long-term sales performance is one signal of its overall quality. Any business can put up a good quarter or two, but the best consistently grow over the long haul. Over the last five years, Brunswick grew its sales at a weak 2.8% compounded annual growth rate. This fell short of our benchmarks.

Brunswick Quarterly Revenue

2. Free Cash Flow Projections Disappoint

If you’ve followed StockStory for a while, you know we emphasize free cash flow. Why, you ask? We believe that in the end, cash is king, and you can’t use accounting profits to pay the bills.

Over the next year, analysts’ consensus estimates show they’re expecting Brunswick’s free cash flow margin of 6.2% for the last 12 months to remain the same.

3. New Investments Fail to Bear Fruit as ROIC Declines

ROIC, or return on invested capital, is a metric showing how much operating profit a company generates relative to the money it has raised (debt and equity).

Over the last few years, Brunswick’s ROIC has unfortunately decreased significantly. Paired with its already low returns, these declines suggest its profitable growth opportunities are few and far between.

Brunswick Trailing 12-Month Return On Invested Capital

Final Judgment

Brunswick doesn’t pass our quality test. After the recent drawdown, the stock trades at 17.5× forward P/E (or $76.88 per share). While this valuation is reasonable, we don’t see a big opportunity at the moment. There are better investments elsewhere. We’d recommend looking at one of our all-time favorite software stocks.

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