NEW YORK, NY - September 5, 2025 (NEWMEDIAWIRE) - Kaplan Fox & Kilsheimer LLP announces that a class action lawsuit has been filed against LifeMD, Inc. (“LifeMD” or the “Company”) (NASDAQ: LFMD) on behalf of investors that purchased or otherwise acquired LifeMD securities between May 7, 2025 and August 5, 2025 (the “Class Period”).
If you purchased LifeMD securities during the Class Period and have suffered losses, you may CLICK HERE to contact us. You may also contact Kaplan Fox by emailing pmayer@kaplanfox.com or by calling (646) 315-9003.
DEADLINE REMINDER: If you are a member of the proposed Class, you may move the court no later than October 27, 2025 to serve as a lead plaintiff for the purported class. If you have losses, we encourage you to contact us to learn more about the lead plaintiff process. You need not seek to become a lead plaintiff in order to share in any possible recovery.
On May 6, 2025, after markets closed and in connection with reporting first quarter 2025 financial results, the Company issued a press release that states “[w]e are raising our full-year 2025 guidance to reflect our strong performance” and “we now expect total revenues in the range of $268 to $275 million, up from $265 to $275 million. . .” The press release also states “[o]ur recently announced strategic collaborations with both LillyDirect and NovoCare continue to generate momentum by allowing us to offer more convenient and affordable access to branded GLP-1 medications.”
Then, on August 5, 2025, after markets closed, the Company issued a press release announcing second quarter 2025 financial results, including revising full-year 2025 guidance downward to a range of $250 million to $255 million, compared with previous guidance of $268 million to $275 million “[d]ue to some temporary challenges facing our RexMD business-which are now largely resolved. . .” According to the complaint, during the conference call that followed, LifeMD’s Chief Executive Officer disclosed that the Company’s weight management business “has been impacted by a higher-than-anticipated refund rate driven by patients either lacking insurance coverage for their medications or being unable to afford the out-of-pocket cost of branded therapies” and that “[LifeMD] experienced a challenging second quarter, primarily due to temporarily elevated customer acquisition costs in the highly competitive ED market.”
Following this news, the price of LifeMD’s shares fell $5.31 per share, nearly 45%, to close at $6.53 per share on August 6, 2025.
The complaint alleges, among other things, that throughout the Class Period, Defendants made false and/or misleading statements and/or failed to disclose that defendants were reckless in raising LifeMD’s 2025 guidance, considering that they had not properly accounted for rising customer acquisition costs in LifeMD’s RexMD segment.
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If you have any questions about this Notice, your rights, or your interests, please contact:
CONTACT:
Pamela A. Mayer
KAPLAN FOX & KILSHEIMER LLP
800 Third Avenue, 38th Floor
New York, New York 10022
(646) 315-9003
pmayer@kaplanfox.com
Laurence D. King
KAPLAN FOX & KILSHEIMER LLP
1999 Harrison Street, Suite 1560
Oakland, California 94612
(415) 772-4704
lking@kaplanfox.com
Contacting or submitting information to Kaplan Fox & Kilsheimer LLP does not create an attorney-client relationship, nor an obligation on the part of Kaplan Fox to retain you as a client.
